EFY Times  
Friday, February 12, 2016

 
GO
 
 
Offers Help Increase Sales By 15 Per Cent: Haier
 
Home >> Infotech >> Interviews
 
Offers Help Increase Sales By 15 Per Cent: Haier  
 
Shanta Roy Sanjeev, marketing head, Haier India, feels that consumers tend to buy products, when limited period offers are up for grabs, which help increase sales.    
Rate this news:  (0 Votes)
Friday, April 20, 2012 With the summer season setting in, consumers look forward to buying air conditioners and refrigerators to beat the heat. As the demand of these products increase during this season, companies are normally seen offering discounts to attract customers. Unique limited time period offers do play a part in attracting customers, but how helpful are they for the companies in terms of profits and sales? We speak to Shanta Roy Sanjeev, marketing head, Haier India, to know how the sales of Haier India are set to increase with respect to the special offers for consumers this season.

Special offers, Haeir India, air conditioner, AC, refrigerator, fridge, business, sales, profit, Shanta Roy Sanjeev, marketing head, discount on AC, discount on refrigerator, growth rate, haier growth in India, EMI option from Haeir, attractive discount on Haier AC, Haeir refrigerator, purchase, sales, profit, revenue




Can you tell us about any offers or discounts that you have introduced recently or are planning to introduce on Haier's range of air-conditioners and refrigerators?

With the compressor season being at its peak, we expect sales to go up naturally. However, our customers are special and to make our products affordable, we offer consumer finance with zero percent interest and easy EMIs with 12 months to 18 months payment tenure options for most of our product categories.

For refrigerators, apart from consumer finance, we’ve also floated special scheme/freebies, limited period consumer offer in select cities. These include microwavable container sets, wrist watches, etc.

How do you think these offers benefit your sales/profit?

Of late, price hikes have been a matter of concern for our customers. It would be a welcome gesture to offer some gifts with the purchase. Customers have also become smarter; they always appreciate value addition with the products they purchase. These days, different brands come with different offers to woo the customers.

We believe in making our customers’ shopping experience more exciting. From time to time, we come up with certain promotional schemes, which not only give value addition with the products but also helps position our company as a consumer friendly brand.

There has been a noted rise of 10 to 15 per cent in the sales with unique limited time period promotional schemes and offers.

How much do these offers actually help the business, especially during summers when the demand is at its peak?

This does not bring in much of a difference in need-based and seasonal products like air conditioners. Quality assurance is the key to influence purchase decision. However, India being a highly price-sensitive market, price offs and special schemes work at times.

But for refrigerators, it surely works. Refrigerator is no more a seasonal product, it is purchased round the year, these days. We also have certain promotional schemes for refrigerators.

How were the sales during this time last year? What figures are you expecting this year?

In the year 2011, sale for refrigerators was 4,10,000 units and we sold 94,000 units of air conditioners.

We expect a growth of 50 per cent in the refrigerator business and around 25 to 30 per cent growth in the AC segment.

Upasana Rajpal, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 2524)
 
Share

 
 
Infotech News
   
Aircel Spices Up This Valentine’s Day With ‘Aircel Friday Sale’
RationalPlan – Retina Ready Project Management Software For Mac OS X
Avaya Certifies Pune-Based Software Developers For Snap-Ins Solution
Philippines-Based Aboitiz Group Streamlines And Integrates Internal Audit Processes With MetricStream’s Cloud-Based Internal Audit Management App
NASSCOM IT Services Council Announces The Launch Of TechNgage
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Weekly

Indian Startups Shine At Asia Leaders’ Summit 2016
EMC Announces New Innovation In Software Defined Storage With ECS2.2
Future Of Smart Manufacturing: 2016 Patent Analysis And Vendors' Deployment - Research And Markets
The Qprize – Make in India Contest by Qualcomm & DIPP
5 Hidden Features In Truecaller
Payoye takes Mobile Payment to a New Level
Payoye Files Patent For QR Code Based Mobile Payment Technology
5 Controversial Logo Changes Of Top Tech Startups
Wipro enters into 7-year deal with RSA
Govt. plans $1.25 billion renewable energy fund
MCG to Replace 200 LED Steetlights with New-Gen LEDs
8 Fun Facts About Facebook
Focused On A Smarter Tomorrow, With Consumer-Centric Innovations: Samsung Southwest Asia Says At Forum 2016
Wipro Celebrates Earthian Program
LeEco's Le 1 gets a record 95000 orders in 20 seconds
5 Great Smartphones under 15K
 
   

Overall

Features
5 Controversial Logo Changes Of Top Tech Startups
Follow this check-list while buying a second hand smartphone....
8 Fun Facts About Facebook
The social networking giant has just turned 12....
5 Hidden Features In Truecaller
The next generation digital phonebook app is full of hidden tricks and features....
5 Brands That Created Buzz On Twitter In Past Week
Weekly Twitter Advertiser Index lists the brands that generate most engagement with audience using the platform....
7 Things You Didn't Know You Could Do With iPhone
Here are 7 hidden feature of iPhone. ...
10 Interesting Interview Questions Asked In Top Tech Startups
Are you eying for the dream job in USA? Here are some interesting interview questions that you might get asked....
5 Biggest Smartphone Myths Busted
Did you know that overcharging of the device does not damage the battery?...
Top 5 Hidden Tricks For Your Android Smartphone
You can customize everything on your Android smartphone. ...
5 Key Qualities Of Facebook's Best Managers
The best managers help employees to progress and grow their skills. ...
7 Things Startup CEOs Are Better At Than Everyone Else
The great entrepreneurs are the best marketeer, salesman and leader. ...
6 Tips & Tricks That Every YouTube User Should Know
The popular video streaming site has tons of hidden features....
5 Hot Upcoming Smartphone Launches Of 2016
Here are top 5 smartphones that will be launched in coming months....
Top 5 Smartphones With Great Battery Life Under Rs 12000
Here are some budget smartphones that last for day long heavy usage!...
5 Things You Should Buy To Keep Your Gadgets Clean
Here are 5 things under Rs 800 that should be part of your gadget cleaning kit....
6 Hot Tech Careers For 2016
Tech jobs are amazing. They provide you flexibility and lots of opportunities. ...
 
  View All
Dialogue
 
Cisco Chairman keen on Manufacturing in India
EFY Times brings you some exclusive excerpts of an interview that was recently held with US-based, Cisco, executive chairman, John Chambers. ...
Chat-based bot developed by engineering graduates
Niki, developed by a group of four engineering graduates from Bangalore, now has 5,000 users, Niki - niki.ai/app - an Android (mobile) app is chat bas...
Meet Pranjal Saxena, India's 21 Year Old Electronics Wizard
Milan Ondhia of EFYTimes was in a forthright conversation with the 21 year old Pranjal Saxena from New Delhi; an aspirant at the WorldSkills meet, in ...
“We Offer Managed Document Solutions To CIO And IT Decision Makers”: Canon
Manufacturing within the country will surely reduce the cost of our devices, but manufacturing can begin only if there is the desired eco-system and w...
“One Day The End User Can Open Up A Used Battery, And Use What’s Inside As Barbecue Sauce”
Of course that is not something currently possible, but what B&B Batteries does have are some secret recipes for their very specialised battery design...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2016 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions