EFY Times  
Monday, April 20, 2015

 
GO
 
 

Offers Help Increase Sales By 15 Per Cent: Haier
 
Home >> Infotech >> Interviews
 
Offers Help Increase Sales By 15 Per Cent: Haier  
 
Shanta Roy Sanjeev, marketing head, Haier India, feels that consumers tend to buy products, when limited period offers are up for grabs, which help increase sales.    
Rate this news:  (0 Votes)
Friday, April 20, 2012 With the summer season setting in, consumers look forward to buying air conditioners and refrigerators to beat the heat. As the demand of these products increase during this season, companies are normally seen offering discounts to attract customers. Unique limited time period offers do play a part in attracting customers, but how helpful are they for the companies in terms of profits and sales? We speak to Shanta Roy Sanjeev, marketing head, Haier India, to know how the sales of Haier India are set to increase with respect to the special offers for consumers this season.

Special offers, Haeir India, air conditioner, AC, refrigerator, fridge, business, sales, profit, Shanta Roy Sanjeev, marketing head, discount on AC, discount on refrigerator, growth rate, haier growth in India, EMI option from Haeir, attractive discount on Haier AC, Haeir refrigerator, purchase, sales, profit, revenue




Can you tell us about any offers or discounts that you have introduced recently or are planning to introduce on Haier's range of air-conditioners and refrigerators?

With the compressor season being at its peak, we expect sales to go up naturally. However, our customers are special and to make our products affordable, we offer consumer finance with zero percent interest and easy EMIs with 12 months to 18 months payment tenure options for most of our product categories.

For refrigerators, apart from consumer finance, we’ve also floated special scheme/freebies, limited period consumer offer in select cities. These include microwavable container sets, wrist watches, etc.

How do you think these offers benefit your sales/profit?

Of late, price hikes have been a matter of concern for our customers. It would be a welcome gesture to offer some gifts with the purchase. Customers have also become smarter; they always appreciate value addition with the products they purchase. These days, different brands come with different offers to woo the customers.

We believe in making our customers’ shopping experience more exciting. From time to time, we come up with certain promotional schemes, which not only give value addition with the products but also helps position our company as a consumer friendly brand.

There has been a noted rise of 10 to 15 per cent in the sales with unique limited time period promotional schemes and offers.

How much do these offers actually help the business, especially during summers when the demand is at its peak?

This does not bring in much of a difference in need-based and seasonal products like air conditioners. Quality assurance is the key to influence purchase decision. However, India being a highly price-sensitive market, price offs and special schemes work at times.

But for refrigerators, it surely works. Refrigerator is no more a seasonal product, it is purchased round the year, these days. We also have certain promotional schemes for refrigerators.

How were the sales during this time last year? What figures are you expecting this year?

In the year 2011, sale for refrigerators was 4,10,000 units and we sold 94,000 units of air conditioners.

We expect a growth of 50 per cent in the refrigerator business and around 25 to 30 per cent growth in the AC segment.

Upasana Rajpal, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 2296)
 
Share

 
 
Infotech News
   
8 Gadgets To Make Your Smartphone Even Smarter!
10 Must Have Google Chrome Apps
6 Qualities That Can Help You Achieve Happiness
Top 10 Frequently Asked SQL Query Interview Questions
8 Best Alternatives To Bootstrap
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Weekly

Updated Panasonic Toughpad 4K Tablet Now Available
INSTALIVELY - Mobile LiveStreaming App Which Bridges Youtube Live And Social Media, Raised (120,000$)From Angels
3 Successes And 3 Failures Of Microsoft
Panasonic Introduces Groundbreaking True 4K Cameras At ISC West 2015
Coming Soon: Micromax Canvas Spark, A Budget Android Smartphone!
Xilinx All Programmable Devices Enable Blackmagic Design To Develop Complete 4K Camera Systems On Chip
Microsoft, Miele Together To Create Smarter Home Appliances
NxtGen Outperforms Amazon Web Services And Rackspace On price-Performance Metrics For Cloud Services
Canon Targets Young Talent; Takes Photography To School Kids
Get Your Team Registered For The Great Indian HP Code Off @ GIDS
Google To Expand Into Consumer Electronics
Dell To Double Number Of Stores
Panasonic Enhances Toughpad 4K Tablet For Improved Productivity In Creative, Technical Fields
“One Day The End User Can Open Up A Used Battery, And Use What’s Inside As Barbecue Sauce”
IBM Joins Hands With Apple On Artificial Intelligence
US Bans Intel From Exporting Chips To China
 
   

Overall

Features
8 Gadgets To Make Your Smartphone Even Smarter!
Check out these 8 cool gadgets that will make your smartphone smarter...
10 Must Have Google Chrome Apps
Install these Chrome extension apps to boost your work productivity...
Top 6 Octa-Core Android Phones Under Rs 10,000/-
Here is the list of best 6 super-fast Android phones you can buy under Rs 10,000/-...
6 Qualities That Can Help You Achieve Happiness
Here are 6 qualities that you can incorporate in life to find the greater happiness....
Top 10 Frequently Asked SQL Query Interview Questions
Here are 10 frequently asked SQL interview questions and answers that can help you crack the interview....
8 Best Alternatives To Bootstrap
Boostrap is used by many web developers out there. If you are looking for some innovative alternative to Bootstrap. Here is the list of 8 best options...
8 Tech Companies You Didn't Know You Use Everyday!
You may not have heard the names of following tech companies but, you use their product and services in daily life through your favorite app....
Top 8 PHP Libraries For Developers
Here is the list of best PHP libraries for web developers and programmers...
3 Successes And 3 Failures Of Microsoft
Microsoft has seen many triumphs and failures. Here are top 3 successes and 3 failures in company's 40 year journey....
Top 8 Most Expensive Smartphones In India
Ever wondered about the most expensive smartphones available in India? Here is the list of luxury smartphones...
5 Most Infamous Hackers Of All Time
Here are 5 most well-known hackers and what they've become infamous for in the hacker community...
Top 7 Smartphones With Long-Lasting Battery
Here is the list of 7 best smartphones under Rs 20,000/- which come with minimum 3000 mAh battery...
7 Mistakes That Can Kill Your Startup
Here are 7 startup mistakes that needs to be avoided to survive past the initial roadblocks....
5 Undiscovered Features Of Google Drive
Google Drive offers a number of tools to help you be more productive. Try these five for the biggest boost. ...
5 Things You Didn't Know You Could Do With Emails
Here are 5 best tricks to use emails in clever way!...
 
  View All
Dialogue
 
“One Day The End User Can Open Up A Used Battery, And Use What’s Inside As Barbecue Sauce”
Of course that is not something currently possible, but what B&B Batteries does have are some secret recipes for their very specialised battery design...
We Wish To Procure All The LED Components Within India: Avni Energy
G. Gururaja, director, Avni Energy Solutions Pvt Ltd, shares his views about the expanding LED industry in the Indian market and the company's plans i...
We Have Registered 50 Per Cent Growth In The Last Two Years: Arihant Lighting
Apart from LEDs, Arihant is associated with the promotion of renewable energy in India and therefore, manufactures various energy saving products....
“Elcom Plans To Build A New State Of The Art R&D And Manufacturing Unit In Maharashtra", Reveals MD Girish V Vaze
Starting out as a small business to cater to the industry’s need for import substitutes, Elcom International has grown to be a leader in the field of ...
Delta Magnets Ltd To Enter Into JV With Chinese Company!
The company had partnered with TDK Japan for technology transfer to manufacture magnets in India....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions