EFY Times  
Sunday, July 05, 2015

 
GO
 
 

Integration On Smaller Geometries Is A Challenge: Analog Devices
 
Home >> Electronics >> Interviews
 
Integration On Smaller Geometries Is A Challenge: Analog Devices  
 
EFY caught up with C M Menon, sales director, Analog Devices at the ISA Vision Summit and discussed the integration challenges and the relevance of the Indian market in the electronics segment.   
Rate this news:  (0 Votes)
Saturday, April 28, 2012 While technology changes at a rapid pace, C M Menon, sales director, Analog Devices talks about how challenging dealing with smaller geometrics can be. Excerpts from the interview...

What kind of products do you have for each vertical?

We specialise in converters, amplifiers, DSP, RF, power and MEMs. Industrial and instrumentation, communications infrastructure, healthcare, automotive and consumer are some of the market segments that we serve. Our products play a fundamental role in converting, conditioning and processing real-world phenomena such as light, sound, temperature, motion, and pressure into electrical signals to be used in a wide array of electronic equipment that are used across the breadth of the segments that we serve.

Analog devices, C M Menon, sales director, electronics, amplifiers, circuits




Is there anything evolutionary happening in your industry?

Technology is changing at a rapid pace. What was considered high-tech and state-of-the-art yesterday is not so great today. In semiconductor technology, geometries are shrinking, technology is moving towards more integration and everything is becoming smaller and miniaturised. When equipment needs to be miniaturised for portability and power, ICs too need to shrink in size and become more power efficient. More functions need to get integrated into a single chip.

What challenges do you face in the integration of these devices?

When more functional requirements need to be integrated on a single device, more transistors and active devices need to be added on smaller geometries and die areas and this is a technological challenge that needs to be taken on. In layman’s terms, it is like adding more and more functions to a smaller piece of silicon. Power efficiency is of paramount importance, so the IC needs to consume minimum power. To accomplish this, one needs newer and efficient process technologies and a high level of innovation is required in all the areas and technologies that one is dealing with.

What is your Indian R&D working on right now? Does it coordinate with design centres in other countries?

We have our India Product Development Centre (IPDC) in Bangalore that started off with developing products in the digital signal processing space. Over time, the IPDC has also started developing products in analog and mixed-signal technologies. Product development centres of Analog Devices typically develop products for the global market. The IPDC also collaborates with other design centres in other countries.

What are the core competencies of the Indian design center?

Primarily, it is IC design, developing software applications and product engineering.

How important is India as a market to Analog Devices?

India is a large consumer of semiconductors. The supply-demand situation is such that there is a lot of import of electronics and semiconductors into this country. It is evident that India is one of the key markets for Analog Devices. We are looking at this territory very closely and we are working on strategies to best serve the customer requirements here.

What target markets do you aim at here, and what kind of marketing strategies do you use?

The Industrial and Instrumentation (I&I) market is a key growth market for us in India. We also serve the Healthcare market, the Communications infrastructure market and the Military and Aerospace market. We also serve some of the Automotive and the Consumer electronics customers.
Our sales teams and our applications engineers work closely with our customers to understand their requirements and end applications and provide solutions that cater to their requirements. Apart from evaluation boards and development tools, ADI’s Circuits from the Lab™ reference circuits are engineered and tested for quick and easy system integration to help solve today's analog, mixed-signal and RF design challenges. These tools enable our customers to cut down design cycle time.

Have you noticed any interesting market trends in India?

Technologies used in the I&I, Healthcare and communications segments in India are no different from those used in other countries. However, there are some markets in India where specifications are unique. For instance, when we conducted research for developing an IC for electronic energy meters some years back, we realised that the Indian market has some unique requirements like tamper detection. The metering IC required the capability to detect several tampering methods and record it. This requirement was rather unique for India and not common in other parts of the world.

Do you consider India as a sales destination or a decision-controlling destination?

India is definitely a sales destination for Analog Devices and this is a growth market where there is a large consumption of semiconductor devices. We are looking to build on our competencies and skills in order to develop products to serve our customers globally.

-- Dilin Anand and Jalaja Ramanunni



Print Email Post Comment 
(Total Views: 2582)
 
Share

 
 
Electronics News
   
Undo Software Signs FTD Infocom As Indian Distribution Partner
Gartner Says Worldwide IT Spending To Decline 5.5 Per Cent In 2015
Leading Japanese Electronics Publication Semiconductor Industry News Names Cypress's USB Type-C Controller Semiconductor Of The Year
Marvell's Internet Of Things Platform Selected By iHome
ViaSat Broadens Government Security Portfolio; Adds New Cybersecurity Services And Products
 
 
 
     
     
     
     
     
     
Most popular
 
Features
5 Highest-Paying IT Security Jobs
Security plays a key role in a company's success, there is a high demand for professionals with security skills!...
Top 8 Free Adobe Photoshop Extensions
Photoshop extensions add even more useful features to the software....
6 Top Selling Smartphones You Can Buy At Discount Price!
E-commerce stores are running attractive discounts and exchange offers on top selling smartphones in India!...
6 Google Apps Features That You Probably Didn't Know
Google apps has plenty of useful features to ease your business communication....
5 Tricks For Effective Email Marketing Campaign
Email marketing has been very effective in the growth of e-commerce business....
Top 10 Free Bootstrap Templates
You can use readily available Bootstrap HTML templates to quickly develop your website...
Top 4 Latest News Apps
The news app launched in last month changed everything for readers!...
7 Awesome Yet, Free Tools For Your Startup
Building a start-up can be hard but, you can use free tools to simplify the starting...
Top 5 Powerful Mini PCs That You Can Buy Today!
Pocket size Mini PCs save lot of space and power...
5 Things Successful People Practice Everyday
Success doesn't come overnight, you have to change your habits and style of work to get success....
Top 7 Smartphones Recently Launched !
Chinese manufacturer, Gionee launched two flagship devices this week...
4 Examples That Prove Technology Has Gone Too Far
Today, we are facing greater and terrifying implications of rapidly advancing technology than ever before.We must know when to draw the line...
7 iOS 9 Features That Apple Copied From Android
Some of the new features in iOS 9 are actually quite old to Android users...
How Much Will Windows 10 Cost?
Find out how much Microsoft will charge users who are not qualified for the free upgrade...
5 Barriers To Overcome While Learning to Code
You can get ample of benefits once you overcome these common learning barriers...
 
  View All
Dialogue
 
“One Day The End User Can Open Up A Used Battery, And Use What’s Inside As Barbecue Sauce”
Of course that is not something currently possible, but what B&B Batteries does have are some secret recipes for their very specialised battery design...
We Wish To Procure All The LED Components Within India: Avni Energy
G. Gururaja, director, Avni Energy Solutions Pvt Ltd, shares his views about the expanding LED industry in the Indian market and the company's plans i...
We Have Registered 50 Per Cent Growth In The Last Two Years: Arihant Lighting
Apart from LEDs, Arihant is associated with the promotion of renewable energy in India and therefore, manufactures various energy saving products....
“Elcom Plans To Build A New State Of The Art R&D And Manufacturing Unit In Maharashtra", Reveals MD Girish V Vaze
Starting out as a small business to cater to the industry’s need for import substitutes, Elcom International has grown to be a leader in the field of ...
Delta Magnets Ltd To Enter Into JV With Chinese Company!
The company had partnered with TDK Japan for technology transfer to manufacture magnets in India....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions