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Ultrabooks To Get Cheaper In Second Half Of 2012
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Reportedly, the company is planning to use plastic for the main chassis and then coat it with a layer of aluminium, so that the notebook still feels expensive than it actually is.
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Saturday, May 05, 2012:
Currently, when you talk about Ultrabooks there are two things that instantly come to your mind – very slim and very high-end. But if reports are to be believed, this notion is soon going to change by the mid of this year. Intel has promised cheaper and more affordable solutions that can go bring your ultrabooks as low as Rs 30,000 ($599) at entry level. The company is looking for cheaper material for its body instead of the regular aluminum, which shoots up the price.
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While plastic could be a viable option but having a plastic chassis will kill the very premium feel of the device. Reportedly, the company is planning to use plastic for the main chassis and then coat it with a layer of aluminium, so that the notebook still feels expensive than it actually is. Intel Taiwan’s country manager, Jason Chen, projected that these new cheaper models will hit store shelves around the third and fourth quarter of 2012. He expects that with these new models Ultrabooks will account for 30 to 40 percent of global notebook shipments this year.
Another reason behind this move, as said by industry experts is the reason that Intel’s Ultrabooks will soon face stiff competition from AMD’s ‘Ultrathin’ solutions. Not only will these notebooks come in the super slim form factor and feature AMD’s Trinity APUs, but its selling point will be the cheaper price.
Kalpana Sharma, EFYTIMES News Network
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