EFY Times  
Tuesday, April 28, 2015

 
GO
 
 

We Aim To Be Among Top Three IT Peripherals By 2015: Envent
 
Home >> Infotech >> Interviews
 
We Aim To Be Among Top Three IT Peripherals By 2015: Envent  
 
Envent WorldWide is focusing on quality and affordability to ensure its place among the top three IT and telecom accessories brand in India by 2015.   
Rate this news:  (0 Votes)
Friday, May 25, 2012 Envent WorldWide forayed into the Indian market in 2011 and in a very short span of time has come up with a huge range of products. It has its entire range of IT peripherals, smartphone accessories and lifestyle products in its kitty. Moreover, the company will soon be bringing many more products under different categories at an affordable price. It is also mulling over expanding its business to other countries with its environment-friendly products. We spoke to Sandeep Ramani, COO, Envent WorldWide Pvt Ltd to know about the company's upcoming products and business strategies that it plans to follow in order to take the company to new heights.

Envent worldwide pvt ltd, envent headphones, envent bluetooth, flipkart, indiatimes, Venktron Digital Systems, sangee communications, CE, FCC, RoHS certification, iPad 3, Apple, BlackBerry, Sandeep Ramani, COO, Envent WorldWide Pvt Ltd, lifestyle products, smartphones, smartphone accessories, Envent growth plans




How has the journey been for Envent WorldWide since 2011?

We started Envent Worldwide because we wanted to be the game changer and now we look forward to take it to a global level. The journey has been pretty good and motivating because there is a huge potential in the kind of products we have been in. We are currently working in three verticals--one is IT, in which there are basically laptop and desktop peripherals, which include keyboards, mouse, webcam, headsets and then we are operating in consumer electronics and telecom accessories that include accessories for Apple and BlackBerry along with other generic mobile accessories. We also have a range of lifestyle products and we will soon be launching various new psychological products in that segment.

These products will probably be very new to Indian customers, like digital cameras that are specifically for kids as we all have very expensive cameras, which kids could drop or mishandle. These cameras would be priced around Rs 1,899 or Rs 1,999. This is just an example of the new lifestyle category we are operating in. We also have portable alcohol analyser, which will come in a key range. Envent will be launching portable gadgets that are affordable.

When do you plan to come up with this new portable range of products?

We will probably be launching them soon, in this quarter itself.

What is your position globally?

We had started in India and very soon we will be expanding to Bangladesh and Nepal. Our company is already there in China and Sri Lanka, where we will be announcing distribution partners very soon. As of now, we are only focusing on Asian countries.

What are your growth plans in context of your products?

We have already launched keyboards, mouse, headphones, webcams and we have received a tremendous response. Now we have launched our telecom accessories as well, especially for Apple and BlackBerry smartphones. Very soon our customers will be seeing an entire range of Bluetooth devices from our company. These won't be general Bluetooth headsets that are available in the market. We actually believe in innovation and hence we have come up with a Bluetooth device that can be paired up with other two devices at the same time. Also, it will provide a battery backup of up to six hours and will be quite affordable.

When can we see these Bluetooth devices in the market?

We have already given it to our distributors and the material is in transit. You can soon find it in the market.

There is so much of competition in the IT products and mobile accessories segment and Envent is still a young company. How do you plan to make your own space despite all the competition?

We do have competition in the verticals we are operating in and we are highly concentrating on the product quality and its affordability. So I believe that the positioning of our brand would be at par with the premium brands, especially when we talk about IT and telecom accessories. By default we have taken up a conscious decision that all our products will be CE, FCC and RoHS certified. There are only a few companies that are concentrating in such areas. Even though it is not mandatory in India but our products will be at par with the global brands. If you talk about RoHS, it is mandatory in Europe while CE and FCC are mandatory in most parts of America. So we have taken a conscious decision that will be launching only green products with the CE, FCC and RoHS certification. We have got very good response from the channel market as we already have our IT products out there in the market. We have also received a great response from the customer's end through our Facebook page.

Where do you see Envent WorldWide after a few years?

We want to be among top three IT and telecom accessories brand in India by 2015. In the current financial year, we are targeting Rs 250 million. Looking forward, we aim to have a positive growth year by year.

Do you have any manufacturing unit in India as Envent is an India-based company?

We do not have any manufacturing unit in India. We do contract manufacturing in China, Taiwan and South Korea. Our company has roped in A-class factories as our products have to be CE, FCC and RoHS certified. So we are teaming up only with companies, which are fully quipped and have the necessary certifications. We have signed MOUs with those companies where we are doing contract manufacturing. We also have our strong R&D team in corporate headquarters in Delhi who are also involved in designing of the product. It is a long-term plan and involves a long-term strategy. We might come up with a manufacturing facility in India in future. But a lot depends on government policies and there are lots of parameters to be considered and it will be based on the economical scale.

What is the distribution model of Envent?

We are going in for regional distributors. So currently it is being distributed in east west and south by Venktron Digital Systems and in north the IT part is being distributed by exclusive systems and the telecom part is distributed by Sangee Communication. This is the basic distribution model that we follow.

Are you looking forward to come out with smartphones or tablets in near future?

Apparently we don't intend to do so but yes moving forward, we will decide internally into the management. Currently we are only into accessories.

What kind of strategies do you plan to adopt to boost market shares in India?

We are closely working with the telecom companies and just to give you an example, iPad 3 has been launched in India and probably in next 15 days we will have the iPad 3 accessories on shelves. It will not be the run for usual accessories. It will be something new to the Indian customers and technologically advanced as well. We will be entering few more verticals but it would be too early to discuss it at this point of time as we are focussing on current verticals for now. Once we are established, we will be adding up new products in all these verticals.

Are your product available on e-commerce websites?

Our products are there on few e-commerce websites. We have a few prominent websites and soon we will be on e-retail stores like Flipkart and Indiatimes as well.


Binni Rawat, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 2337)
 
Share

 
 
Infotech News
   
Microsoft To Write Off Nokia Acquisition?
Swipe Introduces KonnectME At Just Rs. 3,999
OutSystems Unveils Platform 9 Amsterdam - Further Simplifies Enterprises' Ability To Develop Apps Once For All Devices And Technologies
Epicor Announces Series Of EMEA Insights Customer Events
Huawei Introduces New Honor 4C Smartphone
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Weekly

European Union Delegation To Organize Media Seminar #DIGILOGUE2015 On 27 April
India Ranked Second In Cyber Crimes Through Social Media
Storage Switzerland Test Drive Demonstrates Transporter’s Private Cloud Storage Efficiency Over Public Cloud Solutions Such As Dropbox
The Meeco Group Completes Installation Of 20KW Solar Project In Gurgaon
Stratasys Opens Maiden 3D Printing Experience Centre In India
Akitio Unveils The Thunder2 Quad Mini 12 TB Thunderbolt 2 SSD Storage Solution
Hackers Or Google Maps Developers: Who Made The Android Bot Pee On An Apple Logo?
Whatsapp To Become Largest Communication Service; Crosses 800 Million Users
Asus Zenphone 2 Claims To Be The World’s First Smartphone Range With 4GB RAM
After Facebook Changed News Feed, Twitter Launches ‘Highlights’
Microsoft Launches Outlook For Android; App Now Available For Download
Twitter’s Quality Feature To Remove Threats From The Timeline
Microsoft To Bring Office Apps To Phones In A 'Universal' Avatar
Facebook Launches Caller ID App ‘Hello’ For Android
Intex Unveils Cloud M6 Smartphone
Lenovo Introduces A5000, The Latest In Its A-Series Of Smartphones
 
   

Overall

Features
5 Rules To Ensure Proper Programming Style
Here are some of the best rules that help you in attaining a better programming style....
Key Rules To Build A Great Tech Team
Making IT work in any organisation is about making human connections. Here's how you can do it....
6 Best Code Editors For Realtime Collaboration
Here is the compiled list of 6 Best Code Editors for Real Time Collaboration....
Top 10 Most Expensive Gadgets In The World
Here are top 10 gadgets made for super-rich people in the world...
7 Things To Do After Buying New iPhone
Bought a new iPhone? Here are 7 things you need to do right away...
8 Gadgets To Make Your Smartphone Even Smarter!
Check out these 8 cool gadgets that will make your smartphone smarter...
10 Must Have Google Chrome Apps
Install these Chrome extension apps to boost your work productivity...
Top 6 Octa-Core Android Phones Under Rs 10,000/-
Here is the list of best 6 super-fast Android phones you can buy under Rs 10,000/-...
6 Qualities That Can Help You Achieve Happiness
Here are 6 qualities that you can incorporate in life to find the greater happiness....
Top 10 Frequently Asked SQL Query Interview Questions
Here are 10 frequently asked SQL interview questions and answers that can help you crack the interview....
8 Best Alternatives To Bootstrap
Boostrap is used by many web developers out there. If you are looking for some innovative alternative to Bootstrap. Here is the list of 8 best options...
8 Tech Companies You Didn't Know You Use Everyday!
You may not have heard the names of following tech companies but, you use their product and services in daily life through your favorite app....
Top 8 PHP Libraries For Developers
Here is the list of best PHP libraries for web developers and programmers...
3 Successes And 3 Failures Of Microsoft
Microsoft has seen many triumphs and failures. Here are top 3 successes and 3 failures in company's 40 year journey....
Top 8 Most Expensive Smartphones In India
Ever wondered about the most expensive smartphones available in India? Here is the list of luxury smartphones...
 
  View All
Dialogue
 
“One Day The End User Can Open Up A Used Battery, And Use What’s Inside As Barbecue Sauce”
Of course that is not something currently possible, but what B&B Batteries does have are some secret recipes for their very specialised battery design...
We Wish To Procure All The LED Components Within India: Avni Energy
G. Gururaja, director, Avni Energy Solutions Pvt Ltd, shares his views about the expanding LED industry in the Indian market and the company's plans i...
We Have Registered 50 Per Cent Growth In The Last Two Years: Arihant Lighting
Apart from LEDs, Arihant is associated with the promotion of renewable energy in India and therefore, manufactures various energy saving products....
“Elcom Plans To Build A New State Of The Art R&D And Manufacturing Unit In Maharashtra", Reveals MD Girish V Vaze
Starting out as a small business to cater to the industry’s need for import substitutes, Elcom International has grown to be a leader in the field of ...
Delta Magnets Ltd To Enter Into JV With Chinese Company!
The company had partnered with TDK Japan for technology transfer to manufacture magnets in India....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions