EFY Times  
Sunday, January 25, 2015

 
GO
 
 

We Aim To Be Among Top Three IT Peripherals By 2015: Envent
 
Home >> Infotech >> Interviews
 
We Aim To Be Among Top Three IT Peripherals By 2015: Envent  
 
Envent WorldWide is focusing on quality and affordability to ensure its place among the top three IT and telecom accessories brand in India by 2015.   
Rate this news:  (0 Votes)
Friday, May 25, 2012 Envent WorldWide forayed into the Indian market in 2011 and in a very short span of time has come up with a huge range of products. It has its entire range of IT peripherals, smartphone accessories and lifestyle products in its kitty. Moreover, the company will soon be bringing many more products under different categories at an affordable price. It is also mulling over expanding its business to other countries with its environment-friendly products. We spoke to Sandeep Ramani, COO, Envent WorldWide Pvt Ltd to know about the company's upcoming products and business strategies that it plans to follow in order to take the company to new heights.

Envent worldwide pvt ltd, envent headphones, envent bluetooth, flipkart, indiatimes, Venktron Digital Systems, sangee communications, CE, FCC, RoHS certification, iPad 3, Apple, BlackBerry, Sandeep Ramani, COO, Envent WorldWide Pvt Ltd, lifestyle products, smartphones, smartphone accessories, Envent growth plans




How has the journey been for Envent WorldWide since 2011?

We started Envent Worldwide because we wanted to be the game changer and now we look forward to take it to a global level. The journey has been pretty good and motivating because there is a huge potential in the kind of products we have been in. We are currently working in three verticals--one is IT, in which there are basically laptop and desktop peripherals, which include keyboards, mouse, webcam, headsets and then we are operating in consumer electronics and telecom accessories that include accessories for Apple and BlackBerry along with other generic mobile accessories. We also have a range of lifestyle products and we will soon be launching various new psychological products in that segment.

These products will probably be very new to Indian customers, like digital cameras that are specifically for kids as we all have very expensive cameras, which kids could drop or mishandle. These cameras would be priced around Rs 1,899 or Rs 1,999. This is just an example of the new lifestyle category we are operating in. We also have portable alcohol analyser, which will come in a key range. Envent will be launching portable gadgets that are affordable.

When do you plan to come up with this new portable range of products?

We will probably be launching them soon, in this quarter itself.

What is your position globally?

We had started in India and very soon we will be expanding to Bangladesh and Nepal. Our company is already there in China and Sri Lanka, where we will be announcing distribution partners very soon. As of now, we are only focusing on Asian countries.

What are your growth plans in context of your products?

We have already launched keyboards, mouse, headphones, webcams and we have received a tremendous response. Now we have launched our telecom accessories as well, especially for Apple and BlackBerry smartphones. Very soon our customers will be seeing an entire range of Bluetooth devices from our company. These won't be general Bluetooth headsets that are available in the market. We actually believe in innovation and hence we have come up with a Bluetooth device that can be paired up with other two devices at the same time. Also, it will provide a battery backup of up to six hours and will be quite affordable.

When can we see these Bluetooth devices in the market?

We have already given it to our distributors and the material is in transit. You can soon find it in the market.

There is so much of competition in the IT products and mobile accessories segment and Envent is still a young company. How do you plan to make your own space despite all the competition?

We do have competition in the verticals we are operating in and we are highly concentrating on the product quality and its affordability. So I believe that the positioning of our brand would be at par with the premium brands, especially when we talk about IT and telecom accessories. By default we have taken up a conscious decision that all our products will be CE, FCC and RoHS certified. There are only a few companies that are concentrating in such areas. Even though it is not mandatory in India but our products will be at par with the global brands. If you talk about RoHS, it is mandatory in Europe while CE and FCC are mandatory in most parts of America. So we have taken a conscious decision that will be launching only green products with the CE, FCC and RoHS certification. We have got very good response from the channel market as we already have our IT products out there in the market. We have also received a great response from the customer's end through our Facebook page.

Where do you see Envent WorldWide after a few years?

We want to be among top three IT and telecom accessories brand in India by 2015. In the current financial year, we are targeting Rs 250 million. Looking forward, we aim to have a positive growth year by year.

Do you have any manufacturing unit in India as Envent is an India-based company?

We do not have any manufacturing unit in India. We do contract manufacturing in China, Taiwan and South Korea. Our company has roped in A-class factories as our products have to be CE, FCC and RoHS certified. So we are teaming up only with companies, which are fully quipped and have the necessary certifications. We have signed MOUs with those companies where we are doing contract manufacturing. We also have our strong R&D team in corporate headquarters in Delhi who are also involved in designing of the product. It is a long-term plan and involves a long-term strategy. We might come up with a manufacturing facility in India in future. But a lot depends on government policies and there are lots of parameters to be considered and it will be based on the economical scale.

What is the distribution model of Envent?

We are going in for regional distributors. So currently it is being distributed in east west and south by Venktron Digital Systems and in north the IT part is being distributed by exclusive systems and the telecom part is distributed by Sangee Communication. This is the basic distribution model that we follow.

Are you looking forward to come out with smartphones or tablets in near future?

Apparently we don't intend to do so but yes moving forward, we will decide internally into the management. Currently we are only into accessories.

What kind of strategies do you plan to adopt to boost market shares in India?

We are closely working with the telecom companies and just to give you an example, iPad 3 has been launched in India and probably in next 15 days we will have the iPad 3 accessories on shelves. It will not be the run for usual accessories. It will be something new to the Indian customers and technologically advanced as well. We will be entering few more verticals but it would be too early to discuss it at this point of time as we are focussing on current verticals for now. Once we are established, we will be adding up new products in all these verticals.

Are your product available on e-commerce websites?

Our products are there on few e-commerce websites. We have a few prominent websites and soon we will be on e-retail stores like Flipkart and Indiatimes as well.


Binni Rawat, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 2229)
 
Share

 
 
Infotech News
   
BLK Super Specialty Hospital Chooses Microsoft Dynamics CRM Online To Improve Patient Experience And Staff Efficiency
5 Ways Big Data Can Affect Your Business!
E-Commerce Companies To Hunt For Passive Talent Now!
10 Reasons To Adopt To Remote Working!
SAP Asia Pacific Japan Leads Cloud Transition
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

C Space At CES Successfully Draws Brand Marketers And Creatives To Network And Learn About Latest Trends In Digital And Brand Marketing
Eugene Kaspersky To Discuss At The World Economic Forum In Davos How To Tackle The Most Serious Cyberthreats
Dell Recognized As Leaders By CIOs In Seven Categories In The Latest Edition Of CIO Choice Awards
YuppTV Launches Sony Entertainment TV, SET Max And Sony SAB For Singapore And Malaysia
10 Reasons To Adopt To Remote Working!
NTT DATA Introduces Mobile App For Personal Safety
Top 10 Data Recovery Tools For Linux
Ford Opens New Silicon Valley Research Center To Drive Innovation In Connectivity, Mobility, Autonomous Vehicles
9 Facebook Features That You May Not Have Heard Of!
New NCR Pulse Banking Gives Bank Executives Real Time, Mobile Access To Network Device Performance And Analytics
 
   

Weekly

Microsoft Azure Platform Development Is On; Docker Image Available On Ubuntu Server Now!
8 Technologies That Will Turn IoT Into Reality In 2015
Top 7 Raspberry Pi Alternatives!
Facebook Open Sources Deep-Learning Artificial Intelligence Tools!
10 Most-Required Skills For An Engineering Job At Google!
Swipe Ultimate Tab - Slimmest And Lightest 2-In-1 With Built-In 3G And USB 3.0 Slot Revealed At CES 2015, Las Vegas
8 New Things To Check-Out In SUSE Linux 12!
10 Must-Have Android Widgets!
10 Most Disastrous Linux Malware Attacks!
10 Google Products That Failed Big Time!
10 Tips To Protect Your Android Device!
10 Programming Languages That You Must Know
Top 10 Open Source Mobile Tools For Workplace
Website Magazine Names Top Technology Solutions For Web Businesses
Google Glass 2 To Roll Out Soon!
Pakistan Is The Top Most Porn-Searching Nation, Google Data Shows!
 
   

Overall

Features
5 Ways Big Data Can Affect Your Business!
Business leaders understand the revolutionary force of Big Data but this can be a disruptive threat for all businesses out there....
8 Smartphones That Got Price Cut In India!
Here is the list of top eight high-end smartphones that recently received price cut....
E-Commerce Companies To Hunt For Passive Talent Now!
The hottest segment in the industry is adopting to new strategy to fill job positions....
10 Reasons To Adopt To Remote Working!
Remote work is disrupting concept for the traditional tech industry which follows 9-to-5 grind. Here's why it needs to be changed! ...
Top 5 Tech Deals On This Republic Day Weekend!
All e-commerce sites are running Republic Day sale. Here are top five tech offers from the sale....
Top 10 Data Recovery Tools For Linux
There are many chances that make your system crash and you are not able to recover your precious data again. Here are ten data recovery tools for your...
9 Facebook Features That You May Not Have Heard Of!
Here is the list of nine cool features of Facebook that are not-so-popular....
Top 10 Quad Core Processor Powered Smartphones In India
Here is the list of ten popular Android smartphones that come with quad-core processor....
10 Must-Have Android Widgets!
Here is the list of ten Android widgets that can boost your productivity....
Top 5 Arduino And Raspberry Pi Projects You Must Try!
Open hardware projects let you understand the components that power the computing device. Here is the list of top 5 open hardware projects based on Ar...
6 Products To Protect Your Digital Privacy!
These six tools can help privacy concerned users to leave as little trace as possible while using internet connected technologies....
Top 10 Open Source Mobile Tools For Workplace
There are many good open source mobile apps for home users, this list focuses instead on those that would be most useful in the workplace....
8 New Things To Check-Out In SUSE Linux 12!
SUSE Linux 12 has broad range of Linux distributions for desktop and enterprise level. The latest version of SUSE is worthy competitor to Red Hat and ...
Top 7 Raspberry Pi Alternatives!
Everyone wants to try Raspberry Pi, here is the list of top seven rivals of the credit-card sized computer!...
10 Most Disastrous Linux Malware Attacks!
Some of the worms, viruses and Trojans have caused tremendous danger to Linux in last couple of decades. Here is the list of top 10 most dangerous mal...
 
  View All
Dialogue
 
“Elcom Plans To Build A New State Of The Art R&D And Manufacturing Unit In Maharashtra", Reveals MD Girish V Vaze
Starting out as a small business to cater to the industry’s need for import substitutes, Elcom International has grown to be a leader in the field of ...
Delta Magnets Ltd To Enter Into JV With Chinese Company!
The company had partnered with TDK Japan for technology transfer to manufacture magnets in India....
"Littelfuse Is Growing At Around 20-25 Per Cent In India And Expect That To Continue", Predicts VP Deepak Nayar
On the electronics side, Littelfuse has registered an 8-10 per cent growth, year on year....
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions