EFY Times  
Wednesday, July 01, 2015

 
GO
 
 

"Safety And Reliability Are Two Different Things"
 
Home >> Electronics >> Interviews
 
"Safety And Reliability Are Two Different Things"  
 
Shailesh Thakurdesai, general manager- Business Development, Texas Instruments, met up with Dilin Anand of EFY at the TI MCU Design Contest Awards Ceremony.    
Rate this news:  (0 Votes)
Saturday, June 09, 2012 Texas Instruments, popularly known as TI, helps customers develop new ideas that change the way we live. By providing semiconductor technologies that promote greater power efficiency, enable more features, enhance performance and deliver more value, TI expands the possibilities every day for how we learn, connect, grow and discover. TI India operations include a huge R&D centre in Bengaluru, which is where the TI MCU Design Contest 2011-12 Award Ceremony took place.

Shailesh Thakurdesai, general manager- Business Development, Texas Instruments, met up with Dilin Anand of EFY at the TI MCU Design Contest Awards Ceremony.

EFY: What motivated TI to hold the MCU Design Contest?
The primary motive for TI to hold this event lies in the fact that we want to make sure that all design engineers are made aware of TI's increased focus in Embedded Space.

Until recently, we were known as a business that targeted only Product companies and firms. What we want them to know is that we also actively target design engineers and consumers with our products. The fact that TI has a robust portfolio of microcontrollers that are for all kinds of applications is something that all customers can take advantage of. TI’s microcontrollers are ultra low power and highly efficient that can reduce time-to-market significantly.

This event also encouraged designers to start experimenting with our wide range of MCUs and get really innovative results. During this event, we were very happy to see around 1200 innovative entries from throughout India. During the ceremony, 12 of the finalists were present with innovative projects across markets like medical, consumer, industrial, energy, etc.

EFY: What differentiates your MCUs?
The 3 segments that we focus heavily on are medical, industrial, and automotive. Of course, an innovative designer can use our chips for any application successfully. Except for FPGAs, memories, and high voltage transistors, we have sell everything else.

EFY: What has been the most important MCU for TI?
All our microcontrollers are important to us. Having said that, the MSP430TM MCU is a flagship product that has given us a lot of success. Considering that, it's not a surprise that a lot of the entries in the design contest had been based on it.

The USP for the MSP430 is ultra-low power (TI’s online doc shows that at 0.1 per cent active, an MSP430TM can last for 20+ years on a 200mAh coin cell). It is used as an ultra low power MCU in niche segments such as blood glucose meter, general metering, home automation, wireless smoke detectors, etc.

EFY: Which has been the most ground breaking MCU for TI?
We do have success with other architectures as well, but a majority of our success can be attributed to the MSP430TM. That's why we have also launched the low-cost Launchpad based on the MSP430TM which sells for US$ 4.30. It has all the debug capabilities and one can do all the prototyping on the Launchpad itself.

There is also the Value Line controller which has a lower footprint. In its case, the designer can use the TI software itself as our software is free for the limitations of the Value Line.

EFY: Could you tell us about an exciting new MCU that your R&D is working on?
In the last few months, we have come out with a new line of microcontrollers targeted for safety-critical products. The new line is known as Hercules. The unique value proposition for the Hercules line is complying with safety standards. A lot of people confuse the term safety with reliability – but in reality these two terms are very different.

The safety controllers are essentially dual core ARM processors operating in lockstep. They feature either a dual ARM Cortex-R4 floating-point CPU or a dual core ARM Cortex-M3 CPU. As you might have noted, the main feature has to do with the dual core.

When these safety processors operate in lockstep, what actually happens is that one core executes the same instruction as that is executed in the other core but with a delay of one clock. Thus, if one core hangs up or malfunctions, the other core would be able to continue work seamlessly.

mcu, microcontroller, design contest, mcu design




EFY: Aren't there similar solutions already available in the market?
The TI Hercules chip is different from other similar products in the sense that it allows you to have this feature on a single chip. Moreover, since both redundant cores are on a single chip we are able to run it in lockstep of just one clock. Finally, the memory, clock, and peripherals are also protected in this chip. The single chip implementation also helps to reduce power consumption in the system.

EFY: Where are your R&D centres located?
We have got multiple R&D centres around the globe across USA, India, Europe and China. Dallas, USA being the headquarters is the largest centre. We are proud to say the R&D centre here in Bengaluru is TI’s second largest TI R&D centre in the world.

EFY: What does the Indian R&D centre work on?
All our products are designed as part of a global effort. However, the India R&D centre plays a very significant role in the design and development of TI products. There is hardly any TI product that is untouched by TI India.

EFY: Does TI consider India as a sales destination, or a marketing decision influencing destination?
India is a very important market for TI. We started investing in India by setting up a design centre in Bengaluru as early as 1985. Since the last 6 years, our sales have grown considerably and now we have Sales and Applications offices across Tier I and Tier II cities all over India. As part of our strategy to be as close to the customer as possible, we have 3 offices in Bengaluru itself. We also have Application Engineers in all our sales offices thus making them self-sufficient in giving technical support to the customers.

EFY: Do you handle manufacturing in-house? If not, who are your major solution providers?
We have our own fab for most technologies but if it makes sense to outsource it, then we do have solution providers for that.

EFY: What are the breakthroughs that have come out over the years?
Our history of innovation includes industry-leading advancements at the circuit design, process technology, software and systems levels. Over the past few years, we have been investing in research and development. We pursue innovation by funding and collaborating with universities and industry leaders, incubating breakthrough ideas in our Kilby Labs, executing competitive roadmaps within TI’s business units and specialized labs, and developing world-class manufacturing technologies.

This approach allows us to develop, evaluate, refine and capitalize on the technology advancements that enable differentiated products to meet our customers' evolving needs.

Customers in diverse end-equipment sectors around the globe rely on TI's innovative semiconductor devices – from catalog and custom analog products to wireless and embedded processing products, including digital signal processors (DSPs) and microcontrollers.

Specifically to microcontrollers, we recently launched the Wolverine line, which is an ultra low power line of MCUs. We also have the Hercules line that we talked about earlier. Another thing to note is the price point of our MCUs. We have been able to sell 16-bit MCUs at a 4 or 8 bit price point. Our MSP430s have starting selling price at 25 cents and 4.3$ for development tool.

EFY: Could you please elaborate on your hiring policies?
We have a specific programme for hiring engineers here at TI. It's called the NCG programme, which stands for New College Graduate. If you look at TI’s worldwide priorities, the 4th priority is to invest heavily into getting freshers.

EFY: What about hiring for your sales side?
We also hire people for our sales operations through these programs. We need engineers at our sales offices too. So we hire for Technical Sales Associates, and Analog / Digital Application Associates.

Dilin Anand, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 1995)
 
Share

 
 
Electronics News
   
Autopilot System Market By Platform, By Component, By Application, By Geography, Do It Yourself Autopilot - Forecasts & Analysis (2014-2020)
Research And Markets: Planar Solid Oxide Fuel Cell Market By Cost Breakdown, Application - Global Trends & Forecast To 2020
Prepreg Market By Type Of Fiber Reinforcement, Types Of Resin, Manufacturing Process & Applications - Global Opportunities & Forecasts 2015-2020
Research And Markets: Global Professional Camcorder Market 2015-2019 With Blackmagic Design, Canon, JVC Kenwood, Panasonic & Sony Dominating
Hitachi Begins Sales Of A New, Cost Effective System For Estimating
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Haier Introduces New Side-By-Side Refrigerators To Complement Contemporary Lifestyles
Powered By Ikanos’ Fusiv Processor, Mako’s LTE Gateway Platform Is Now Being Deployed By Sprint On Its LTE Network
NXP Engineers Win Prestigious European Inventor Award For NFC
ANADIGICS Launches CATV Infrastructure Line Amplifiers With Industry’s Highest RF Power Per DC Watt Consumed
Icom Announces New IC-A220 Air Band Panel Mount Transceiver
Emerson Network Power Introduces New Generation Of Thermal Controls To Optimize System Performance Across The Data Center
Hitachi Begins Sales Of A New, Cost Effective System For Estimating
Research And Markets: Global Professional Camcorder Market 2015-2019 With Blackmagic Design, Canon, JVC Kenwood, Panasonic & Sony Dominating
Prepreg Market By Type Of Fiber Reinforcement, Types Of Resin, Manufacturing Process & Applications - Global Opportunities & Forecasts 2015-2020
Research And Markets: Planar Solid Oxide Fuel Cell Market By Cost Breakdown, Application - Global Trends & Forecast To 2020
 
   

Weekly

Overall

Features
6 Google Apps Features That You Probably Didn't Know
Google apps has plenty of useful features to ease your business communication....
5 Tricks For Effective Email Marketing Campaign
Email marketing has been very effective in the growth of e-commerce business....
Top 10 Free Bootstrap Templates
You can use readily available Bootstrap HTML templates to quickly develop your website...
Top 4 Latest News Apps
The news app launched in last month changed everything for readers!...
7 Awesome Yet, Free Tools For Your Startup
Building a start-up can be hard but, you can use free tools to simplify the starting...
Top 5 Powerful Mini PCs That You Can Buy Today!
Pocket size Mini PCs save lot of space and power...
5 Things Successful People Practice Everyday
Success doesn't come overnight, you have to change your habits and style of work to get success....
Top 7 Smartphones Recently Launched !
Chinese manufacturer, Gionee launched two flagship devices this week...
4 Examples That Prove Technology Has Gone Too Far
Today, we are facing greater and terrifying implications of rapidly advancing technology than ever before.We must know when to draw the line...
7 iOS 9 Features That Apple Copied From Android
Some of the new features in iOS 9 are actually quite old to Android users...
How Much Will Windows 10 Cost?
Find out how much Microsoft will charge users who are not qualified for the free upgrade...
5 Barriers To Overcome While Learning to Code
You can get ample of benefits once you overcome these common learning barriers...
7 Android Apps To Make You Smarter!
Now train your brain with smartphone apps!...
5 Reasons Why Twitter Is Failing To Make Money
The company continues to make loss after resignation of CEO Dick Costolo!...
10 Things About Mark Zuckerberg's Fabulous Life
Mark prefers to spend on his privacy than flashy lifestyle...
 
  View All
Dialogue
 
“One Day The End User Can Open Up A Used Battery, And Use What’s Inside As Barbecue Sauce”
Of course that is not something currently possible, but what B&B Batteries does have are some secret recipes for their very specialised battery design...
We Wish To Procure All The LED Components Within India: Avni Energy
G. Gururaja, director, Avni Energy Solutions Pvt Ltd, shares his views about the expanding LED industry in the Indian market and the company's plans i...
We Have Registered 50 Per Cent Growth In The Last Two Years: Arihant Lighting
Apart from LEDs, Arihant is associated with the promotion of renewable energy in India and therefore, manufactures various energy saving products....
“Elcom Plans To Build A New State Of The Art R&D And Manufacturing Unit In Maharashtra", Reveals MD Girish V Vaze
Starting out as a small business to cater to the industry’s need for import substitutes, Elcom International has grown to be a leader in the field of ...
Delta Magnets Ltd To Enter Into JV With Chinese Company!
The company had partnered with TDK Japan for technology transfer to manufacture magnets in India....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions