EFY Times  
Thursday, April 24, 2014

 
GO
 
 

"Safety And Reliability Are Two Different Things"
 
Home >> Electronics >> Interviews
 
"Safety And Reliability Are Two Different Things"  
 
Shailesh Thakurdesai, general manager- Business Development, Texas Instruments, met up with Dilin Anand of EFY at the TI MCU Design Contest Awards Ceremony.    
Rate this news:  (0 Votes)
Saturday, June 09, 2012 Texas Instruments, popularly known as TI, helps customers develop new ideas that change the way we live. By providing semiconductor technologies that promote greater power efficiency, enable more features, enhance performance and deliver more value, TI expands the possibilities every day for how we learn, connect, grow and discover. TI India operations include a huge R&D centre in Bengaluru, which is where the TI MCU Design Contest 2011-12 Award Ceremony took place.

Shailesh Thakurdesai, general manager- Business Development, Texas Instruments, met up with Dilin Anand of EFY at the TI MCU Design Contest Awards Ceremony.

EFY: What motivated TI to hold the MCU Design Contest?
The primary motive for TI to hold this event lies in the fact that we want to make sure that all design engineers are made aware of TI's increased focus in Embedded Space.

Until recently, we were known as a business that targeted only Product companies and firms. What we want them to know is that we also actively target design engineers and consumers with our products. The fact that TI has a robust portfolio of microcontrollers that are for all kinds of applications is something that all customers can take advantage of. TI’s microcontrollers are ultra low power and highly efficient that can reduce time-to-market significantly.

This event also encouraged designers to start experimenting with our wide range of MCUs and get really innovative results. During this event, we were very happy to see around 1200 innovative entries from throughout India. During the ceremony, 12 of the finalists were present with innovative projects across markets like medical, consumer, industrial, energy, etc.

EFY: What differentiates your MCUs?
The 3 segments that we focus heavily on are medical, industrial, and automotive. Of course, an innovative designer can use our chips for any application successfully. Except for FPGAs, memories, and high voltage transistors, we have sell everything else.

EFY: What has been the most important MCU for TI?
All our microcontrollers are important to us. Having said that, the MSP430TM MCU is a flagship product that has given us a lot of success. Considering that, it's not a surprise that a lot of the entries in the design contest had been based on it.

The USP for the MSP430 is ultra-low power (TI’s online doc shows that at 0.1 per cent active, an MSP430TM can last for 20+ years on a 200mAh coin cell). It is used as an ultra low power MCU in niche segments such as blood glucose meter, general metering, home automation, wireless smoke detectors, etc.

EFY: Which has been the most ground breaking MCU for TI?
We do have success with other architectures as well, but a majority of our success can be attributed to the MSP430TM. That's why we have also launched the low-cost Launchpad based on the MSP430TM which sells for US$ 4.30. It has all the debug capabilities and one can do all the prototyping on the Launchpad itself.

There is also the Value Line controller which has a lower footprint. In its case, the designer can use the TI software itself as our software is free for the limitations of the Value Line.

EFY: Could you tell us about an exciting new MCU that your R&D is working on?
In the last few months, we have come out with a new line of microcontrollers targeted for safety-critical products. The new line is known as Hercules. The unique value proposition for the Hercules line is complying with safety standards. A lot of people confuse the term safety with reliability – but in reality these two terms are very different.

The safety controllers are essentially dual core ARM processors operating in lockstep. They feature either a dual ARM Cortex-R4 floating-point CPU or a dual core ARM Cortex-M3 CPU. As you might have noted, the main feature has to do with the dual core.

When these safety processors operate in lockstep, what actually happens is that one core executes the same instruction as that is executed in the other core but with a delay of one clock. Thus, if one core hangs up or malfunctions, the other core would be able to continue work seamlessly.

mcu, microcontroller, design contest, mcu design




EFY: Aren't there similar solutions already available in the market?
The TI Hercules chip is different from other similar products in the sense that it allows you to have this feature on a single chip. Moreover, since both redundant cores are on a single chip we are able to run it in lockstep of just one clock. Finally, the memory, clock, and peripherals are also protected in this chip. The single chip implementation also helps to reduce power consumption in the system.

EFY: Where are your R&D centres located?
We have got multiple R&D centres around the globe across USA, India, Europe and China. Dallas, USA being the headquarters is the largest centre. We are proud to say the R&D centre here in Bengaluru is TI’s second largest TI R&D centre in the world.

EFY: What does the Indian R&D centre work on?
All our products are designed as part of a global effort. However, the India R&D centre plays a very significant role in the design and development of TI products. There is hardly any TI product that is untouched by TI India.

EFY: Does TI consider India as a sales destination, or a marketing decision influencing destination?
India is a very important market for TI. We started investing in India by setting up a design centre in Bengaluru as early as 1985. Since the last 6 years, our sales have grown considerably and now we have Sales and Applications offices across Tier I and Tier II cities all over India. As part of our strategy to be as close to the customer as possible, we have 3 offices in Bengaluru itself. We also have Application Engineers in all our sales offices thus making them self-sufficient in giving technical support to the customers.

EFY: Do you handle manufacturing in-house? If not, who are your major solution providers?
We have our own fab for most technologies but if it makes sense to outsource it, then we do have solution providers for that.

EFY: What are the breakthroughs that have come out over the years?
Our history of innovation includes industry-leading advancements at the circuit design, process technology, software and systems levels. Over the past few years, we have been investing in research and development. We pursue innovation by funding and collaborating with universities and industry leaders, incubating breakthrough ideas in our Kilby Labs, executing competitive roadmaps within TI’s business units and specialized labs, and developing world-class manufacturing technologies.

This approach allows us to develop, evaluate, refine and capitalize on the technology advancements that enable differentiated products to meet our customers' evolving needs.

Customers in diverse end-equipment sectors around the globe rely on TI's innovative semiconductor devices – from catalog and custom analog products to wireless and embedded processing products, including digital signal processors (DSPs) and microcontrollers.

Specifically to microcontrollers, we recently launched the Wolverine line, which is an ultra low power line of MCUs. We also have the Hercules line that we talked about earlier. Another thing to note is the price point of our MCUs. We have been able to sell 16-bit MCUs at a 4 or 8 bit price point. Our MSP430s have starting selling price at 25 cents and 4.3$ for development tool.

EFY: Could you please elaborate on your hiring policies?
We have a specific programme for hiring engineers here at TI. It's called the NCG programme, which stands for New College Graduate. If you look at TI’s worldwide priorities, the 4th priority is to invest heavily into getting freshers.

EFY: What about hiring for your sales side?
We also hire people for our sales operations through these programs. We need engineers at our sales offices too. So we hire for Technical Sales Associates, and Analog / Digital Application Associates.

Dilin Anand, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 1759)
 
Share
 
 
Electronics News
   
TeleYemen First To Offer iDirect-Based Enterprise VSAT Services Across Yemeni Market
Saab Supplies Vehicle Electronics To Patria
The Personal Connected Health Alliance Launches With Goal To Improve Health And Wellness Through Connected Technologies
LG And Team ENERGY STAR Invite Youth To Join Fight Against Climate Change On Earth Day
Rand 3D Presents And Exhibits At COE 2014 PLM Conference & TechniFair
 
 
 
     
     
     
Press Release
     
Home Automation Tops Residential Tech ...
Rand 3D Presents And Exhibits At COE ...
Sprint “Wastes” Little Time – Lands ...
WiTricity Appoints Alex Gruzen As CEO
Bud Industries Expands Push Button Box ...
Huawei: Enabling Digital Logistics ...
Data Analytics To Be Investment ...
New 4’ Explosion Proof Portable LED ...
ViewSonic Readies 27-Inches ...
Infosys DigitizeEdge Creates New ...
New Hitachi Data Systems Technology ...
N2Power Team Up With TTI Europe, Inc., ...
Canon Bets Big On Kids For Home Inkjet ...
Tokyo Electron Device Announces Release ...
Molex Plateau HS Dock+ Connector System ...
Global Benzene Market & It's ...
Time Warner Announces Board Of ...
Frontier Communications’ Three-Year ...
Zycus eSourcing The First To Celebrate ...
Research And Markets: Global ...
Littelfuse Receives 2013 Supplier Of ...
VESA And MIPI Alliance Announce The ...
Research And Markets: Global ...
NIIT Technologies And Morris ...
Research And Markets: Retail In Russia ...
 
SanDisk Announces 15 Nanometer ...
Saab Supplies Vehicle Electronics To ...
Research And Markets: Global Consumer ...
Sonics Expands Market Lead In ...
STMicroelectronics’ New Sub-Dollar ...
Samsung Galaxy Series Riding High On ...
Power Matters Alliance Welcomes ...
Samsung And PayPal Select Nok Nok Labs ...
Your Most Cost-Effective 4-Color Label ...
Casio Showcases Power-Saving Timepieces ...
LG Unveils Two Powerful New Mobile ...
OHL And Birchbox Collaborate For New ...
TeleYemen First To Offer iDirect-Based ...
JMR BlueStor Networked Storage Server ...
Syntel Launches New Digital Enterprise ...
Forget That Power Cuts Ever Existed!
Cota Wireless Power Solution Penetrates ...
Sigma Labs, Inc. Signs An Agreement ...
The Personal Connected Health Alliance ...
CSX Celebrates Earth Day With Focus On ...
Commercial Telematics Market Worth ...
HELLA Developing New Charging Systems ...
High-Performance, Low-Cost ...
LG And Team ENERGY STAR Invite Youth To ...
SHV Energy Simplifies Its Distribution ...
     
     
     
     
     
Most popular
 
Features
6 Packet Sniffing Tools For Ethical Hackers!
Keeping your network secure requires a lot of tools. The packet sniffing tools are amongst those that are most important....
Here Are 18 Proxy Websites To Access Blocked Websites
Go on and surf some blocked websites......
12 Instant Messaging Clients For Linux Users!
Want to chat with your friends? Use these IMs!...
7 Cryptography Books That'll Answer All Your Questions!
If you want to learn to break ciphers, encryptions or codes, well, look no further... ...
Want To Access Blocked Sites? Here's How!
Do check with your local authorities before taking the plunge. ...
Are You An IT Security Professional? Here Are 8 Awesome Books!
Without proper resources and the skill set, maintaining the security of your network is a half-hearted attempt. ...
6 Tools That Let You Browse The Net Anonymously!
Being anonymous on the internet is even more important in this age of constant snooping by governments etc....
10 Useful Firefox Add-ons For Hackers
Well, if you're looking to have some fun with your Mozilla Firefox browser, these add-ons might just be the ones for you!...
13 Open Source Game Engines That Developers Can Use
Game engines have been modeled after games like Quake etc. and they are very useful for developers....
Micromax Will Now Manufacture Smartphones In India
The company has also started producing its tablet devices in India....
LG G3 May Have Google Now Like Feature Of Its Own
The device is expected to arrive in the second half of 2014 and will have a quad-HD display....
HTC May Have Secures Nexus 8 Contract
The Nexus 8 is expected to be unveiled at the Google’s I/O developer conference in June 2014....
Github Co-Founder Quits Over Harassment Case!
Tom Preston-Werner and his wife have been accused of sexism and gender-based discrimination....
Earth Day Special: Apple Is Recycling Its Products For Free!
Apple is even giving out gift cards for products that have resale value....
Xolo Launches Q1010i Affordable Smartphone AT Rs 13,499
The device is priced in the same range as the Moto G and the Micromax Canvas Turbo Mini....
 
  View All
Dialogue
 
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
“Cloud And Hybrid Hosting Are The Way To Go!”
Diksha P Gupta from Open Source For You spoke to Anil Chandaliya, chief network administrator, ESDS, about how customers can play safe while dealing w...
"Linux Interoperability Has Been Enabled Through Work Across Microsoft"
Diksha P Gupta from the OSFY team spoke to Dr K Y Srinivasan, principal architect at Microsoft, about how the company is moving ahead on the open trac...
"For Modern Day Tablets And Smartphones, Android Has Become A Default"
Diksha P Gupta from EFYTimes.com spoke to Indrajit Sabharwal, managing director, Simmtronics Semiconductors Ltd, about the compan...
"Torvalds' Blunt, Harsh Criticism Helps Open Source Grow"
Steve Ballmer called Linux 'cancer, which attached itself... to everything it touches,' in 2001 and oh-so-rightly. ...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
MWC 2014
 
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
MWC 2014: Alcatel Unveils PIXI 7 Tablet With Android 4.4
Alcatel arrived at the MWC 2014 with yet another low cost Android tablet, priced at $110 ...
MWC 2014: LG F70 Unveiled With Android 4.4
LG announced the new LTE-enabled Android smartphone, LG F70, at MWC 2014 in Barcelona. ...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Facts for You
Electronics Bazaar
electronicsforu.com
efytimes.com
bpotimes.com
linuxforu.com
Electronics Annual Guide
EFY EXPO
EFY Awards
EduTech Expo
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter 
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions