EFY Times  
Wednesday, April 16, 2014

 
GO
 
 

“Risk Of Returns On Cash On Delivery Is 30-40 Per Cent”
 
Home >> Infotech >> Interviews
 
“Risk Of Returns On Cash On Delivery Is 30-40 Per Cent”  
 
The data gets even more shocking as industry numbers suggest around 50 per cent of online shopping is happening via COD at the moment.   
Rate this news:  (0 Votes)
Monday, June 11, 2012 Online retail segment is booming. Mindful of this, there are companies venturing into the online retail business. So here comes a retail website that takes the responsibility of dressing up your home. RoomStory.com was started by Prerak Sethi, CEO and co-founder and Nipun Virmani, COO and co-founder last year. In an exclusive chat with EFYTimes.com, they both open up about the pros and cons of online retail business along with the nitty gritties involved.

Room Story, roomstory.com, online retail site, home shopping




With so many online retail sites in India, why should a customer come to you and not choose any other site?

RoomStory is an online home store focused on building a great experience for our customers. When it comes to home products, people want to be pampered and feel good about shopping. From product curation, to a quality website, and post order service we are looking to build a great experience for our customers. Our unique proposition is that we solely focus on home so we believe we can build that specialised experience that this category requires.

What was your go to market strategy? What is the best way to have people know about your brand- advertising, word of mouth, social networking platform?

We are using a combination of online and offline marketing. Social marketing is a key component of online marketing, and is supplemented with Facebook and Google Ads. We are also focused on content creation because people like to read about their homes and one way to interest them is through décor tips, market trends, and more. When it comes to offline marketing, we are trying different guerrilla strategies like flyers, targeted coupons, and banners in places we have access to (without overspending).

Your website is the face of your brand. How do you ensure it keeps up and running? Any special measures involved?

We make sure that we have a good technology team that stands by when things go wrong. Both of us are computer engineers by background, have worked with technology for large firms and understand the importance of technology. And therefore we are focused on building a strong team that can develop, maintain, and scale our technology as the needs grow.

How do you ensure that you get the right kind of customer feedback?

Both of us actively monitor our support e-mail and telephone lines so we directly engage with customers and hear what they are talking about. It is easy for businesses to hand off customer interaction to other people and not pay much attention to what they have to say. Great large businesses all over the world have senior executives who put some time and effort into staying as close to the ground as possible through direct customer engagement. We at RoomStory do believe in the same. We from time to time even call our customers post order fulfillment to request for feedback.

What is the primary trigger for a customer to buy something online- is it the look and feel of the site, ease of shopping, easy delivery, cash on delivery model?

It’s hard to call out one thing as the primary trigger for attracting customers online. Different customers have different needs which bring them online. In our minds, convenience and selection are two of the biggest attractions. And then it’s the customer experience that makes them want to come back.

What percentage of people use cash on delivery?

Industry numbers suggest around 50 per cent of online shopping happening via COD at the moment. Our traffic, which is still small at the moment to represent the cross country sample well, comes in close to that range as well.

How much percentage of risk is involved in case of cash on delivery- have you come across cases where customers return the merchandise if they don’t like it?

Risk of returns when it comes to COD is high (even as seen by some of the leaders in the ecommerce market today), which is why most e-commerce companies would love to distance themselves from it if possible. However, given the amount of business coming from it, it’s not something that’s easy to do.

Industry numbers put the risk of returns on COD transactions around 30-40 per cent.



Kalpana Sharma, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 2194)
 
Share
 
 
Infotech News
   
12 Very Important Tools For Hadoop Users
6 Distributed File Systems For Big Data
13 Free Disk Encryption, Network Authentication And Port Scanning Tools
5 Open Source Native XML Databases For Big Data Analysis
10 Useful Free Linux IRC Cliients
 
 
 
     
     
     
Press Release
     
Research And Markets: Global Printed ...
OPPO Digital Selects XMOS For Its ...
Bravura Software Announces Version 2 Of ...
Casio Creates Cost-Effective ...
IDT Introduces Ultra-Compact Wireless ...
Electric Imp Announces Relationship ...
Mediabistro’s Inside 3D Printing ...
Research And Markets: Global Flexible ...
Research And Markets: Global Gesture ...
Novatel Wireless Taps Simple Solutions ...
Lava Launches Iris 504Q+, Featuring ...
Brazilian Company Launches Tracking ...
Toshiba Announces Completely Redesigned ...
VMware Projects Investing Up To $500 ...
ACKme Networks Releases First Product ...
ZW3D European Partner Conference 2014: ...
Dell Enables Vcare Call Center To Scale ...
KYOCERA America, Inc. Introduces Line ...
Pioneer Brings Apple CarPlay To The ...
IBM Delivers New Cloud Services To ...
Papon And The East India Company To ...
Forward! By Unisys Platform Boosts ...
AXIS Camera Station – Efficient Video ...
Larson Electronics Releases A High ...
HGTV Smart Home 2014 Giveaway Now Open ...
 
Sam’s Club Launches Groundbreaking ...
Wireless Opportunities In Healthcare ...
Panasonic Rolls Out Integrated Software ...
Reflex Marine Becomes First EU Firm To ...
Wind River Technology Essential For ...
Swipe Raises Rs 30 Crore Funding From ...
Gartner Says Optimizing Application ...
Harwin Wins Prestigious EE Times/EDN ...
New Surge Protection Modules From ...
MIPI UniPort-M Selected By Google For ...
Agilent Technologies Offers First ...
Twitter To Deliver Visionary Address At ...
DLNA Member Achievements Commended
Research And Markets: Global Vertical ...
Smithers Apex Goes ‘Beyond The Bulb’ ...
Toshiba Unveils New Laptops For Getting ...
Mouser And ADI Sponsor “Create The ...
ReNew IT Making Computers Affordable To ...
Skillsoft Announces 2014 Innovation ...
MakerBot Adds 3D Printable Curriculum ...
Brocade Appoints Matt Kolon As Chief ...
IPG Photonics Nominates Two New ...
Linear Technology Reports Sequential ...
Telkomsel & Vuclip Partner To Create ...
TSMC Certifies ANSYS Power Integrity ...
     
     
     
     
     
Most popular
 
Features
12 Very Important Tools For Hadoop Users
When it comes to Big Data, its often all about the tools!...
6 Distributed File Systems For Big Data
What do you do when you have a zetabyte of data to analyse?...
13 Free Disk Encryption, Network Authentication And Port Scanning Tools
Do you take adequate steps to protect your data? These tools will help....
5 Open Source Native XML Databases For Big Data Analysis
Big Data analysis is done by both small and big firms today, with huge amounts of data coming in from users....
10 Useful Free Linux IRC Cliients
IRC client are meant for text-based chat on Linux. They were first developed in 1988....
10 Super Useful Free Apps For Data Mining
Data Mining is perhaps the most important aspects of Big Data analysis....
15 Open Source Apps For Scientific Application
Want to solve chemical equations on your computer? Here's how....
12 Amazing Free Data Analysis Software For You
All that data you collect from users can be more useful to your enterprise than you think. Professionals use these apps to prove it....
13 Open Source Software For Mathematics, Computer Algebra and Statistical Analysis
Computers have advanced to a point where apps are available for almost everything. Exhibit A as follows....
10 Open Source VoIP Software!
Voice Over Internet Protocol (VoIP) is definitely a good service to reduce calling costs....
50+ Tutorials That'll Tell You About Cloud Computing
Learn the nooks and crannies of cloud computing to optimise your own outputs....
9 Open Source Screencasting Apps For You!
Want to put out some tutorials of your own out there? Use these!...
Happy Designing: Here Are 8 Free CAD Apps For Linux
The world of Linux is laden with opportunity. Here's something for the CAD designers!...
86 Tutorials About Network Security!
Is your network secure? Are you using the best methods to secure it? Here's some help....
Ethical Hacking Basics: Here Are 10 Awesome SSH Hacks
Play around with SSH with these cool hacks!...
 
  View All
Dialogue
 
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
“Cloud And Hybrid Hosting Are The Way To Go!”
Diksha P Gupta from Open Source For You spoke to Anil Chandaliya, chief network administrator, ESDS, about how customers can play safe while dealing w...
"Linux Interoperability Has Been Enabled Through Work Across Microsoft"
Diksha P Gupta from the OSFY team spoke to Dr K Y Srinivasan, principal architect at Microsoft, about how the company is moving ahead on the open trac...
"For Modern Day Tablets And Smartphones, Android Has Become A Default"
Diksha P Gupta from EFYTimes.com spoke to Indrajit Sabharwal, managing director, Simmtronics Semiconductors Ltd, about the compan...
"Torvalds' Blunt, Harsh Criticism Helps Open Source Grow"
Steve Ballmer called Linux 'cancer, which attached itself... to everything it touches,' in 2001 and oh-so-rightly. ...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
MWC 2014
 
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
MWC 2014: Alcatel Unveils PIXI 7 Tablet With Android 4.4
Alcatel arrived at the MWC 2014 with yet another low cost Android tablet, priced at $110 ...
MWC 2014: LG F70 Unveiled With Android 4.4
LG announced the new LTE-enabled Android smartphone, LG F70, at MWC 2014 in Barcelona. ...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Facts for You
Electronics Bazaar
electronicsforu.com
efytimes.com
bpotimes.com
linuxforu.com
Electronics Annual Guide
EFY EXPO
EFY Awards
EduTech Expo
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter 
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions