EFY Times  
Friday, March 27, 2015

 
GO

27 Mn Smartphone Users In Urban India: Nielsen Informate Mobile Insights
 
Home >> Consumer Electronics >> Trends
 
27 Mn Smartphone Users In Urban India: Nielsen Informate Mobile Insights  
 
   
Rate this news:  (0 Votes)
Thursday, June 21, 2012 There are 27 million Smart phone users in Urban India, according to a survey conducted by Nielsen Informate Mobile Insights. This constitutes 9 percent of all mobile users in urban India. Smartphone incidence is higher in the large metros of 4 million plus population with one in ten smartphone users, and it is 6 percent in cities with a population of100,000 to 1 million.






These are the findings according to a survey “Smartphone Incidence in Urban India” conducted by Nielsen Informate Mobile Insights, amongst over 10,000 respondents in towns with 100,000 plus population.

“We know that there is a growing population of smart phone users in the country today, and to truly understand the market, knowing the actual number was critical. With 27 million smartphone users in Urban India, and insights into how consumers across cities and towns are using their phones, manufacturers, marketers and advertisers have a lot to gain” says Farshad Family, Managing Director – Media, Nielsen India

Highlighting that consumer usage goes beyond voice calling and texting is the usage pattern of the smartphone owners. Based on their panel of smartphone users, Nielsen Informate is projecting that 22 million use their smart phones for social networking; while 24 million use it for running online searches. 19 million smartphone users are chatting and using webmail.16 million users view streaming video, and use smartphones for maps and navigation. Whereas 8 million smart phone users use it for banking & finance, travel, shopping and accessing ther web portals.

Accessing mobile television on smart phones is also an increasing trend for Urban India, and 7 million users use their phones for this purpose. From a countrywide perspective The North zone in India sees the highest incidence, with over one in ten who owning a smartphone. Western India follows with an 8 percent incidence in the region, while it is 6 percent for the South & East Zones respectively. Consumers in socio economic class A have the highest penetration of smart phones, with nearly one in five owners. Though there is a drastic dip in numbers, there is still relevant penetration of smartphones amongst other classes with SEC B (8%) ,SEC C (6%) &SEC D+E (4%).

Further, those below the age of 18, and above 40, have a five percent smartphone incidence. The age group of 18 to 24 has the highest incidence of ownership, with over one in ten in the age bracket who own a smart phone device.

Besides this, smartphone incidence is also impacted by the level of education amongst owners. Almost two in ten who had crossed their graduate, post graduate levels in professional streams, had a higher penetration of smartphones. This number is 12 percent for respondents who were still in college.



Print Email Post Comment 
(Total Views: 2193)
 
Share

 
 
Consumer Electronics News
   
Mobile Call Rates Could Rise By 10-15 Per Cent Soon
Lapcare Introduces Water Resistant Bluetooth Speakers In Yo Series
Lenovo A7000 To Arrive In India On April 7
LG Targets Rs 50,000 Million Sales From Built-In Kitchen Biz
Latest Budget Phone From Lava Launched At Rs 4049
 
 
 
     
     
     
Most popular
 

Daily

Version 5 Of Audials Radio Android App Forges Ahead With Lots Of New Functions
New Features Introduced For Facebook Messenger
Fujitsu M10 Servers And Oracle Solaris 11.2 Accelerate Datacenter Transformation
Lenovo A7000 To Arrive In India On April 7
Penalties, Punishment & Prison For Serious Data Breaches Say E-Crime Congress Respondents
Northrop Grumman Engineers Honored By The Engineers' Council
Samsung's Flagship Galaxy S6 & S6 Edge Released, Pre-Book At Infibeam
NASSCOM Foundation Brings Together Corporates, NGOs And The Government On One Platform To Focus On Catalysing Change Through CSR Programs
VIZIO's 2015 E-Series Full-Array LED Smart TV Collection Delivers Superior Picture Performance & Smart TV Options In Every Model From 24" To 70"
Sengled Boost Reinvents The Light Bulb As A Wi-Fi Repeater
 
   

Weekly

Arrow’s Gretchen Zech Named One Of The Most Powerful Women In HR By Human Resource Executive Magazine
Now Your Kids Can Also Experience 3D Printing With A New App!
Microsoft Launches Latest Budget Phone Lumia 430
FedDev Ontario Supports Global Growth Of Wysdom Software Platform For Mobile Devices
Android Phones To Become Windows 10 Soon!
Microsoft Unveils Nokia 215 For Rs 2,149 In India
Best Alternatives To Google Code For Programmers
Samsung Health And Medical Equipment Sponsors Heart Across America Cycling Tour Kicking Off March 22
New Live Or On-Demand Online Courses Develop Human Resources And Technology Skills For Leaders In Business Of Law
8 Open Source Tools For Windows
8 Coolest Cloud Programming Langauges
GreenPeak Launches Smart PIR Sensor For Smart Home Applications
Linux Kernel 3.19, 3.14 With Updated Drivers Now Available
Top 8 Python Frameworks For Web Developers
Top 8 Best AngularJS Tools For Web Developers
Samsung Galaxy S6 And Galaxy S6 Edge Coming To India On 23 March
 
   

Overall

Features
6 Must Have Tools For Java Professionals
Here is the list of tools for Java developers that are proven to get the job done efficiently....
8 Coolest Cloud Programming Langauges
If you are looking to master in programming languages, here are eight great options among cloud computing world....
7 Tips To Mitigate Data Breaches
Here are seven tips you can follow to avoid data breaches in your organisation!...
Top 8 Python Frameworks For Web Developers
Working with a web framework helps you jump-start your web application. Here are eight best Python Frameworks for web developers....
Best Alternatives To Google Code For Programmers
Google is shutting down Google Code, their hosting service for open source projects and coding initiatives. Here are a few alternatives that can get y...
Top 8 Best PHP Tools For Analysing And Parsing Code
Here are some of the best PHP Tools that will help programmers to analyse and parse their programming code....
8 Open Source Tools For Windows
Here are top eight free open source tools by Microsoft....
7 Tips To Avoid Getting Scammed On Internet
Online frauds and scams are nothing new to us. Here are seven tips that you can follow to protect yourself online....
7 Best Java IDEs For Programmers
Here is the comprehensive list of some of the most popular and praised IDEs for Java....
5 Reasons To Take Up Job In A Tech Company
Are you looking for an informal workplace full of new ideas and advancement opportunities? You should consider a career in tech!...
8 New Trends Among Mobile Developers
A new survey of mobile app developers reveals some interesting facts about their work....
6 Tips To Protect Important Data
Here are few considerations security processes that can be good enough to ensure a the basic level of security to users....
Top 8 Best AngularJS Tools For Web Developers
There is a long range of AngularJS tools available in the internet. Today we have mentioned eight best AngularJS tools for web developers....
8 Tips To Build HTML5 Based Mobile Apps
A great HTML5 app, which could make waves in app stores, requires to be built with planning. Here are 8 tips that can help you in building HTML5 based...
5 Latest Versions Of Top Linux Distros
Linux has over 600 existing distributions; among which 300 are in active development. Here are top five latest linux distros....
 
  View All
Dialogue
 
We Have Registered 50 Per Cent Growth In The Last Two Years: Arihant Lighting
Apart from LEDs, Arihant is associated with the promotion of renewable energy in India and therefore, manufactures various energy saving products....
“Elcom Plans To Build A New State Of The Art R&D And Manufacturing Unit In Maharashtra", Reveals MD Girish V Vaze
Starting out as a small business to cater to the industry’s need for import substitutes, Elcom International has grown to be a leader in the field of ...
Delta Magnets Ltd To Enter Into JV With Chinese Company!
The company had partnered with TDK Japan for technology transfer to manufacture magnets in India....
"Littelfuse Is Growing At Around 20-25 Per Cent In India And Expect That To Continue", Predicts VP Deepak Nayar
On the electronics side, Littelfuse has registered an 8-10 per cent growth, year on year....
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions