EFY Times  
Wednesday, July 23, 2014

 
GO
 
 
Movies Thrive On US Basic Cable, As Media Companies Shell Out Big Bucks
 
Home >> Infotech >> Trends
 
Movies Thrive On US Basic Cable, As Media Companies Shell Out Big Bucks  
 
   
Rate this news:  (0 Votes)
Tuesday, June 26, 2012 Competition between TV networks to air top movie content on television is so intense that some stations are willing to pay eight-figure fees, in some cases committing to healthy per-box-office-dollar payment formulas even before the movies formally open on the big screen, according to an IHS Screen Digest U.S. Cable Network Intelligence report from information and analytics provider IHS (NYSE: IHS).





Nearly 10,000 unique English-language movies aired last year on basic cable networks, accounting for 13.5 percent of total television air time of the 79 basic cable networks included in the study.

While Comcast/NBC Universal, Viacom and Disney were the three network groups with the greatest amount of total air time on basic cable, those having the largest amount of movie air time were AMC, News Corp. and Time Warner, as shown in the table attached. For instance, movies on AMC Networks accounted for three percent of all air time on the 79 largest U.S. cable networks. An estimated two percent of the air time was accounted for by AMC’s other content, such as original programming like its smash series “Mad Men.”

On the whole, cable-network-owning media conglomerates use their existing film content in two ways: One is in opening up a dedicated movie channel like the Fox Movie Channel as an outlet for aged content; the other is by either launching or refocusing an existing network’s lineup to include significant amounts of movie content, as in the case with the TBS channel.

“The large expenditures undertaken by media conglomerates to license movies to their basic cable networks are justifiable, even if single-title prices regularly top $20 million for a first-run cable window,” said Erik Brannon, analyst for US cable networks at IHS. “A good example is the movie ‘Iron Man,’ which was snapped up by FX Network for $22 million, prior to the conclusion of its theatrical run. The expenditures are defensible because significant portions of the consuming public consider their pay-TV subscription to be of greater value than other forms of entertainment. Moreover, the number of movies aired on a cable network can be a formidable weapon in a network’s goal to increase audience size, which in turn can be leveraged to entice more advertisers.”

Of the movies shown on TV in 2011, 53 percent could be considered “fairly recent,” with theatrical debuts that came after Jan. 1, 2000. Another 20 percent appeared on the big screen between 1990 and 2000. Dramas, comedies and romantic comedies were the biggest categories.

Oldies but goodies-
Ironically, older movies sometimes can be among the timeliest of programming choices for a network.

That would explain, for example, why “Titanic” from 1996 took up the most air time of any film last year in the lead-up to the 100th anniversary of the disaster and the theatrical re-release in 3-D of the original James Cameron mega-hit. The film clocked a total of 178 hours, or 10,680 minutes, throughout the 55 times it aired on five different channel groups in 2011. In comparison, the top movie by number of times played was the 1995 film “Bad Boys” starring Will Smith and Martin Lawrence, which played a total of 75 times on eight different channels, ahead of such films as “Rock Star,” “Legally Blonde” and “Knocked Up.”

Movie content is a key ingredient to the strong performance of basic cable networks like FX and USA.

In the case of FX, the network has become a key component to News Corp.’s cable division, accounting for 20 percent of News Corp.’s total net revenue in 2011. Momentum for FX continues with the station’s acquisition of movie rights to 28 of the Top 50 films in 2011, including such blockbusters as “Transformers 3: Dark of the Moon,” “The Hangover Part II,” “Thor” and “Captain America.”

For the USA network, movies have helped the network top $1.5 billion in net revenue last year, even though films still account for a lower portion of its network airtime at 19 percent compared to FX or TBS.



Print Email Post Comment 
(Total Views: 524)
 
Share

 
 
Infotech News
   
Sony Launches 7.7mm Thick Xperia T3 Phablet @ Rs 27,990
HR Emerges As 'Strategic Business Partner' With Increasing Need For Digital Skills
Red Hat And Cisco Extend Cloud Collaboration In India
Advaiya CEO Enlightens On The Need Of Innovation Management For CIOs At INTEROP, Delhi
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Weekly

Overall

Features
6 Free CSS UI Toolkits For Designers
Designers are advised to add their own favorites in the comments section....
Here Are 7 Must-Have Android Tools For Developers
Are you a developer? Have you tried these tools yet?...
8 Cool HTML5 Video Player Alternatives To Flash Player
HTML5 rocks, doesn't it?...
7 Good Java Charting & Reporting Tools For Developers
These tool help make graphical representations seem like a walk in the park!...
8 Lesser Known Yet Highly Efficient Linux Desktop Environments!
Linux and its versatility are simply too hard to resist!...
5 Bootable Data Recovery Tools For Your Linux Systems
Make sure you have these tools always close at hand....
10 Good TCP/IP Troubleshooting Tools For You
The following tools are essential resources if you're working with TCP/IP. ...
7 Good Linux Recovering Tools For Linux/Windows/Mac machines
Make use of these tools for all your data recovery needs......
Have Fun With Linux Command Line, Play These 5 Games Now!
The Linux Command Line can be so much fun!...
Top 10 'Most' Downloaded WordPress Plugins As Of Current Stats
Are you using these plugins right now? If not, try them, they are awesome!...
8 Wireframing Tools For Web Designers
Make some cool websites with these good resources. Add your own for others to know......
8 Good PHP Debugging Tools For Developers
Let's catch some bugs, shall we?...
Top 6 Log File Analysers For Data Analytics
The following Log File Analysers are quite useful, also they are completely free to use!...
8 Good PHP Image Manipulation Libraries For Developers
If you're a PHP developer, chances are you're quite the happy lot. Make sure you share the fun, leave behind your personal favorites in the comments s...
Smartphone Review: HTC One (M8)
We review the 'beast' and find out if it's really worth being the flagship of the year, in our comprehensive review......
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
MWC 2014
 
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
MWC 2014: Alcatel Unveils PIXI 7 Tablet With Android 4.4
Alcatel arrived at the MWC 2014 with yet another low cost Android tablet, priced at $110 ...
MWC 2014: LG F70 Unveiled With Android 4.4
LG announced the new LTE-enabled Android smartphone, LG F70, at MWC 2014 in Barcelona. ...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Facts for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter 

Educational Kits
Kitsnspares.com
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions