EFY Times  
Thursday, August 21, 2014

 
GO
 
 

"Ubuntu Adoption Grew 160 Per Cent In India Last Year"
 
Home >> Infotech >> Interviews
 
"Ubuntu Adoption Grew 160 Per Cent In India Last Year"  
 
Canonical recently joined hands with Dell to sell Ubuntu pre-loaded laptops in 850 Dell stores across India. With this partnership, Canonical aims to make Ubuntu a common name in India.    
Rate this news:  (5 Votes)
Thursday, June 28, 2012 India is surely getting open to open source. Don't believe it? Well, in that case you gotto read this one. Canonical's CEO has revealed that Ubuntu adoption in India increased by about 160 per cent last year. Speaking to EFYTimes.com, Jane Silber, chief executive officer, Canonical said, “We have chosen India for our biggest retail expansion after China because we see tremendous opportunity and growth in this country. India is one of the countries where Ubuntu is most successful and well received. We see significant growth in Ubuntu adoption in India. Over the last year we saw 160 per cent growth. So, we believe that there is real potential and demand here. I would like to make special mention of our partners because this is done with them. So we can go to the market through our OEMs. Canonical is not building computers and Canonical does not have stores. Our OEM partners know very well and have much more data than we do about the many machines that ship in India with Ubuntu pre-installed. Our OEM partners believe that we can grow with proper marketing and education.”

Canonical, Ubuntu Laptops, Dell laptops preloaded with Ubuntu, Jane Silber, ubuntu, Ubuntu laptops in India, Dell rrtail outlets, Dell retail outlets in India, Ubuntu in India




This data is not an exact figure but a lump sum quoted by Silber. She said, “We do not have an exact number. Since Ubuntu is free, we don't ask people to register. We think people should use it on their choice. So we don't have an exact count of the users but what we can do is look at the number of matrix and trends in that. We can look at downloads, we can look at security updates, we can look at machines that are shipped with OEMs with Ubuntu pre-installed. When you look at these numbers, what you can get is trend and relative growth. And this figure has been derived with this method.”

It is worth mentioning here that Canonical has recently joined hands with Dell to sell Ubuntu pre-loaded laptops in 850 Dell stores across India. With this partnership, Canonical aims to make Ubuntu a common name in India. Silber said, “We want to reach out to people who want a simple, easy-to-use, secure computing experience. Frankly, we want to reach out to people who don't care much about operating systems. We are pretty strong already among the people who care about operating systems. In the big scheme of the world, people who go to a website and download an operating system and install that on their computers form a relatively small number. This makes our initiative particularly significant because we want to reach out to a whole new audience … the mass consumer audience … and it's important for Ubuntu to sustain our growth and it's important for companies like Dell and other OEMs as well. We work with others besides Dell because it helps them bring an open solution to a larger number of people.”

This is one of the biggest bet that Canonical has taken for the Indian market. But the CEO is confident of making Ubuntu a name among common people, which will hopefully happen slowly but steadily. She said, “There is not a single trick that will work for this. It is all part of a process. This retail environment is one piece of that puzzle. Think about how people learn brands in general. They see some media, they may see advertising, they see it around when they walk into the shops and things like that. People learn about things through their friends talking about them, through personal recommendations. Ubuntu is fortunate that we have a very strong advocacy base, a very strong set of users and community which definitely helps spread the word about Ubuntu. People also hear about it when they hear about it in other environments. We do increasingly large desktop deployments in government organisations, in enterprises and in schools. So, an entire generation of children are using Ubuntu as their standard computing environment in schools. That is normal to them as opposed to all of us who probably grew up in Windows environment. We did not even know that there is any other option. We have very large school deployments in Spain. In India, we have significant education deployments. People are also learning about new technologies. There is an interesting cross-over of technology in the sense that people expect to use the same technology at work that they use at home. This is all about the consumerisation of IT and trends. But the reverse also works. People many-a-times take the technology they use in office at home. It is the decision that the work places make for people and after they get used to it on their office desktops, they take it to their homes too. We see Ubuntu spreading that way as well. So, there is no simple answer to this. There is no multi-million dollar advertising budget that will make Ubuntu a household name all of a sudden. It is something that we have to attack from many angles. We are doing one such effort through our partnership with OEMs. Ubuntu will be available pre-installed in a machine rather than having to download it. We want to attack through retail marketing, through services that we provide to the enterprises and through the Ubuntu community.”

Diksha  P Gupta, EFYTIMES News Network


Print Email Post Comment  (3)
(Total Views: 6218)
 
Share

 
 

3 Comments

IndianArt   783 days ago

Happy to know from Canonicals CEO Silber that Ubuntu adoption in India increased by about 160 .Now I hope Dell sells this aggressively.
Reply  
Paul   783 days ago

Jane please also focus on having Ubuntu in cyber cafes. It will save these Internet providers money on licenses & also have safe & secure browsing.Interestingly all my favorite browsers Chrome Opera Firefox etc work very well on Ubuntu.
Reply  
Eric Linn   782 days ago

People of India may be mentally more ready to use Ubuntu or whatever Linux than especially 30-50 years old western folk. And the reason are schools and offices who had brainwashed people thinking that OSWindows and word processingMS Word.Whats even more amazing people still continue using Windows after some 15 years pain and sorrow of blue screen of death viruses malware endless rebooting insecurity unstable expensive computing.Change is coming but not from old and tired west. Change is coming from 3rd world and developing countries. These people will act differently than we in west. They will save lots of money by using Linux and free software. Me and my family have used only Linux and FLOSS since 2008 and well never come back to Windows.
Reply  
 
Infotech News
   
Commentary From Mr. Geoff Webb, Senior Director, Solution Strategy, NetIQ Around 'Google Widening Its Encryption' & 'Russian Breach Hacking'
India’s First Travel Search & Planning App On Windows Phone Store
India’s First Ever Intl Domain Conference To Be Held In Hyderabad
Suprema Launches Enhanced IP Access Control Device
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

European Telcos Demand Easy Cloud And Managed Services Provisioning: Axiros Delivers
Indians Prefer Making In-App Purchases From Their Mobile Messaging Apps
PowerSafe’s New PB5600 To Fit In Everyone’s Pocket
Microsoft Simplifies Cloud Adoption
K2L’s Automotive Test System Is An All-In-One Test, Simulation, Analysis And Verification Tool For Every Major Automotive Bus System
TI Speeds Power Over Ethernet Development With Next-Generation PSE Controller
Standex Broadens Penetration Of Aviation Market With Agreement To Acquire Enginetics
Adminovate Introduces Latest Version Of GraphiteGTC Integrated Development Environment
Research And Markets: Malaysia Electronic Security Equipment Industry Outlook To 2018 - Increasing Demand For CCTV Cameras To Spur Growth
SanDisk Unveils New SanDisk Ultra II SSD—An Easy, Cost-Effective Solution To Supercharge Your PC
 
   

Weekly

Overall

Features
Learn To Compile And Run C/C++ Code In Linux: 10 Steps To Follow
Move on from MS-Windows and create C/C++ programs on Ubuntu Linux. We are here to help you....
30 Useful Tips to Give You Better FreeBSD Experience
Using FreeBSD takes a new turn for you as we provide with some of the best tips and tricks here....
Indian Labour Class Needs To Be Improved In MSME Sector, Says Government Official
If India is to be developed as an all-rounder, then it's necessary to think about the main ingredient of our industry, the labour class....
Top 10 Apps For Best Productivity On Linux
If you have been waiting for some best solutions to improve your productivity level, you are at the right place as we have listed some of the best app...
8 Most Useful Tips For C++ Programming
Mastering C++ can be an easy task if you have the right 'guide' at hand. We are there to help!...
KDE Releases First Bugfix Update To Plasma 5
Although Plasma 5 is still in early stages of development lacking many features, it is still quite useful a resource for a majority of users....
Ways To Use Linux To Fix Your Windows PC
Linux can be used to solve many Windows problems, here are a few!...
BitTorrent & Privacy Basics For You!
We give you some tips on maintaining your privacy and security while using BitTorrent....
Shell Scripting Basics For Newbies!
Before you get started with Shell Scripting, there are some basics that you should know....
Here Are 5 Serious Flaws In An Otherwise Secure HTTPS-SSL
It is quite possible to compromise a 'secure' HTTPS communication. Although it is any day far ahead than what HTTP has in store, HTTPS is clearly not ...
Electrify Your Bike With The Barak e-Bike Kit!
The Barak Electric Bicycle Coversion Kit is made up chiefly of four parts: a battery, controller, motorised wheel and the throttle. ...
Your One Stop Guide To Different Types Of Resistors
Here's a handy list of different types of noteworthy resistors with their brief descriptions....
Debunking 5 Major Myths About Linux
Linux is awesome, it's high time haters understand this!...
7 Must-Try Tiny Linux Distros
Try these out if you like it old school: plain and simple yet full of features!...
Samsung Galaxy Grand 2 Gold Variant Now Listed Online
Also, the device is now available at a reduced price of Rs 20,900 via the company's official e-store (white, black and pink variants)....
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
MWC 2014
 
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
MWC 2014: Alcatel Unveils PIXI 7 Tablet With Android 4.4
Alcatel arrived at the MWC 2014 with yet another low cost Android tablet, priced at $110 ...
MWC 2014: LG F70 Unveiled With Android 4.4
LG announced the new LTE-enabled Android smartphone, LG F70, at MWC 2014 in Barcelona. ...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Facts for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter 

Educational Kits
Kitsnspares.com
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions