EFY Times  
Thursday, April 24, 2014

 
GO
 
 

Wicked Leak Aims To Sell Tablets At Lowest Price
 
Home >> Infotech >> Interviews
 
Wicked Leak Aims To Sell Tablets At Lowest Price  
 
The firm is refraining from investments in advertising to maintain costs; it is depending on word of mouth publicity as of now.   
Rate this news:  (3 Votes)
Thursday, July 05, 2012 Wicked Leak Inc was founded in 2009 and since then the company has launched a series of products including tablets, smartphones, laptops and many more gadgets, Wammy Plus tablet being the latest to join the bandwagon. The firm has its online portal – www.wickedleak.org, through which it sells its devices with an aim to provide latest gadgets to consumers at the lowest possible prices. EFYTimes spoke to Aditya Mehta, founder and CEO, Wicked Leak Inc, about its business and upcoming products in the Indian market.

Is the website Wicked Leak meant just for selling in-house brands and not any other brand?

The whole idea of selling our products through our website is that we do not want to get into reselling our products to the retailers and shopkeepers because that would ultimately raise the cost. With the launch of 3G, we can vertically integrate the whole system and keep very low costs for the final consumer.

wickedleak.org, Aditya Mehta, Founder and CEO, Wicked Leak Inc, Wammy 7, Wammy Plus, low cost tablets, Android 4.0, Ice Cream Sandwich, U-Pad, W-Pad, Windows, Wicked Leak after sales service, tablet market in India, Aakash tablet, Daksha tablet, Aakash vs Wammy 7, Micromax Funbook, Tata Photon data card, Facebook, Twitter, 3G penetration in India, DTDC outlets, Wammy 10 inch tablet, low end tablets in Indian market, tablets below Rs 6,000, tablet tutorials




What is your distribution channel? Do you have distributors across India?

We do not have distributors because we want to give the best price and the best quality to our customers. In such a case, we can control the quality but having distributors will certainly increase the cost to some extent. So, this is the reason why we sell our products directly to the customers through our website. Also, we are working on a few tie-ups with the courier companies for distribution of our products. Consumers can directly drop the product back to us till the time it is under the warranty period.

Are you planning to come up with a Wicked Leak physical outlet?

We have just started our business in India and one needs a fixed cost to set up a new outlet. As of now, it doesn't make sense as we are concentrating on keeping a very competitive price for our products. Therefore, we cannot spend much to open up a store right now. We are doing this in order to enhance the structure for 3G and Internet penetration in the country. We are also getting into content development so that people learn and for all this, we have to ensure low costs.

There was no buzz about the launch of Wammy 7, so how exactly do you plan to stay in the competition?

We are planning an advertising strategy, but as of now, we are doing pretty well through word of mouth publicity. Right now, around 80 per cent customers on our websites come through word of mouth publicity and once they see the product and experience it, they recommend it to their friends. We have our Facebook and Twitter pages too where people visit our communities, ask questions and interact with us.

Right now, we have a revenue of Rs 8 lakh per month that will be turning into more than Rs 1.2 crore by the end of this year. As we increase the revenue, our fixed costs will go down. Also, we are mostly going to opt for online advertising, but right now we are just evaluating offline activities.

What makes you think consumers will opt for the Wammy tablet instead of other low-end tablets in the market?

We are focusing on keeping the prices low as it is the USP of our product. We can't sell the same tablet for Rs 7,000 as there is no point in customer financing our advertising costs. So the brand will eventually take care of it as long as the fundamentals of marketing are in place. We primarily focus on quality, price and distribution. Low-cost promotion will take care of it because we believe that if the product and its pricing is good and the value to customers' money is given, they will surely recommend it to their friends and family. People have had a very bad experience with Daksha and Aakash tablets and a customer's experience with a product is very important. We will work on branding or massive advertising only when we increase the size of our organisation and have an extra elbow room.

How has the response been to Wammy 7 tablets?

So far we have shipped around 700 units of Wammy 7 tablet across India and we haven't received a single complaint. Another player like Micromax has purely Wi-Fi devices and when it offers 3G data card, there is a wire running through it, which you have to hold. Secondly, Micromax works only with Tata Photon data card for which users have to pay an extra Rs 1,500. Although it comes free with the tablet, acceleration and data charges add up to the cost.

As for Wammy 7 and our other tablets, they work with more than 50 data cards. We give options to consumers to choose between 15 dongles and they are not stuck with just one option. There are subtle differences between our products and products from other players, but they do make a difference and you notice these things within two to three months.

What is your market share in the tablet segment in India?

As of now, the market for tablets in India is at a very initial stage. Around 1 lakh tablets across all brands were sold last year. With respect to the low cost devices, the units sold were lesser. Although there was so much buzz about the tablet Aakash, Aakash did not perform well as only a few devices reached the users. We have sold around 5,000 tablets, including the U-Pad and the W-Pad. In 2012, our market share is around three per cent. On the growth front, we see around 15 to 20 per cent of the market share in the next two to three years. Our firm is growing and we are already making profits and financing ourself as per the demand. As we consolidate our position, we will look forward to bringing prices down further. Wicked Leak plans to sell the Wammy tablet below Rs 4,000 as opposed to the current Rs 5,250. We want to drive the penetration in our country and that would be very beneficial as it will enable more education and more access to information.

Do you provide any service support to your customers?

Tablet market is very latent at this point as people don't have sufficient knowledge about the device and its usage. But our firm has a chat support where customer care people help out customers with their problems regarding the product. We do not leave the customers on their own after they have bought the product.

For our U-pad, we built-in a tutorial to give guidelines on how to use the tablet and how to download applications. Earlier, many people did not know how to use a tablet but wanted to own it seeing the buzz around. Tablet is new to the market just like Windows in 1990.

We at Wicked Leak also focus a lot on after-sales service to the customers. People can find solutions to their problems by just shooting a mail or calling up. Our service centre is located in Mumbai but we provide services all over India. Any customer having any issue can drop in his/her query at the DTDC outlet, a courier company. It has more than 10,000 outlets across the country. The company then contacts us and we arrange the pick-up for the faulty product. Our engineers then solve the problems or repair the device and then deliver the tablet back to the customers.


Binni Rawat, EFYTIMES News Network


Print Email Post Comment  (1)
(Total Views: 3970)
 
Share
 
 

1 Comments

Karan Soni   236 days ago

Its been 12 days I ordered wammy desire 2 tablet....still havent received my product....this company doesnt reply to emails...I sent 5-6 emails but no reply..No one answers the phone....THE WORST COMPANY I HAVE EVER SEEN
Reply  
 
Infotech News
   
6 Packet Sniffing Tools For Ethical Hackers!
Coding Error Leaves Android Mostly Immune To Heartbleed
This Online Time Capsule Will Store Upto 100GB Data For 30 Years!
Here Are 18 Proxy Websites To Access Blocked Websites
12 Instant Messaging Clients For Linux Users!
 
 
 
     
     
     
Press Release
     
Home Automation Tops Residential Tech ...
Rand 3D Presents And Exhibits At COE ...
Sprint “Wastes” Little Time – Lands ...
WiTricity Appoints Alex Gruzen As CEO
Bud Industries Expands Push Button Box ...
Huawei: Enabling Digital Logistics ...
Data Analytics To Be Investment ...
New 4’ Explosion Proof Portable LED ...
ViewSonic Readies 27-Inches ...
Infosys DigitizeEdge Creates New ...
New Hitachi Data Systems Technology ...
N2Power Team Up With TTI Europe, Inc., ...
Canon Bets Big On Kids For Home Inkjet ...
Tokyo Electron Device Announces Release ...
Molex Plateau HS Dock+ Connector System ...
Global Benzene Market & It's ...
Time Warner Announces Board Of ...
Frontier Communications’ Three-Year ...
Zycus eSourcing The First To Celebrate ...
Research And Markets: Global ...
Littelfuse Receives 2013 Supplier Of ...
VESA And MIPI Alliance Announce The ...
Research And Markets: Global ...
NIIT Technologies And Morris ...
Research And Markets: Retail In Russia ...
 
SanDisk Announces 15 Nanometer ...
Saab Supplies Vehicle Electronics To ...
Research And Markets: Global Consumer ...
Sonics Expands Market Lead In ...
STMicroelectronics’ New Sub-Dollar ...
Samsung Galaxy Series Riding High On ...
Power Matters Alliance Welcomes ...
Samsung And PayPal Select Nok Nok Labs ...
Your Most Cost-Effective 4-Color Label ...
Casio Showcases Power-Saving Timepieces ...
LG Unveils Two Powerful New Mobile ...
OHL And Birchbox Collaborate For New ...
TeleYemen First To Offer iDirect-Based ...
JMR BlueStor Networked Storage Server ...
Syntel Launches New Digital Enterprise ...
Forget That Power Cuts Ever Existed!
Cota Wireless Power Solution Penetrates ...
Sigma Labs, Inc. Signs An Agreement ...
The Personal Connected Health Alliance ...
CSX Celebrates Earth Day With Focus On ...
Commercial Telematics Market Worth ...
HELLA Developing New Charging Systems ...
High-Performance, Low-Cost ...
LG And Team ENERGY STAR Invite Youth To ...
SHV Energy Simplifies Its Distribution ...
     
     
     
     
     
Most popular
 
Features
6 Packet Sniffing Tools For Ethical Hackers!
Keeping your network secure requires a lot of tools. The packet sniffing tools are amongst those that are most important....
Here Are 18 Proxy Websites To Access Blocked Websites
Go on and surf some blocked websites......
12 Instant Messaging Clients For Linux Users!
Want to chat with your friends? Use these IMs!...
7 Cryptography Books That'll Answer All Your Questions!
If you want to learn to break ciphers, encryptions or codes, well, look no further... ...
Want To Access Blocked Sites? Here's How!
Do check with your local authorities before taking the plunge. ...
Are You An IT Security Professional? Here Are 8 Awesome Books!
Without proper resources and the skill set, maintaining the security of your network is a half-hearted attempt. ...
6 Tools That Let You Browse The Net Anonymously!
Being anonymous on the internet is even more important in this age of constant snooping by governments etc....
10 Useful Firefox Add-ons For Hackers
Well, if you're looking to have some fun with your Mozilla Firefox browser, these add-ons might just be the ones for you!...
13 Open Source Game Engines That Developers Can Use
Game engines have been modeled after games like Quake etc. and they are very useful for developers....
Micromax Will Now Manufacture Smartphones In India
The company has also started producing its tablet devices in India....
LG G3 May Have Google Now Like Feature Of Its Own
The device is expected to arrive in the second half of 2014 and will have a quad-HD display....
HTC May Have Secures Nexus 8 Contract
The Nexus 8 is expected to be unveiled at the Google’s I/O developer conference in June 2014....
Github Co-Founder Quits Over Harassment Case!
Tom Preston-Werner and his wife have been accused of sexism and gender-based discrimination....
Earth Day Special: Apple Is Recycling Its Products For Free!
Apple is even giving out gift cards for products that have resale value....
Xolo Launches Q1010i Affordable Smartphone AT Rs 13,499
The device is priced in the same range as the Moto G and the Micromax Canvas Turbo Mini....
 
  View All
Dialogue
 
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
“Cloud And Hybrid Hosting Are The Way To Go!”
Diksha P Gupta from Open Source For You spoke to Anil Chandaliya, chief network administrator, ESDS, about how customers can play safe while dealing w...
"Linux Interoperability Has Been Enabled Through Work Across Microsoft"
Diksha P Gupta from the OSFY team spoke to Dr K Y Srinivasan, principal architect at Microsoft, about how the company is moving ahead on the open trac...
"For Modern Day Tablets And Smartphones, Android Has Become A Default"
Diksha P Gupta from EFYTimes.com spoke to Indrajit Sabharwal, managing director, Simmtronics Semiconductors Ltd, about the compan...
"Torvalds' Blunt, Harsh Criticism Helps Open Source Grow"
Steve Ballmer called Linux 'cancer, which attached itself... to everything it touches,' in 2001 and oh-so-rightly. ...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
MWC 2014
 
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
MWC 2014: Alcatel Unveils PIXI 7 Tablet With Android 4.4
Alcatel arrived at the MWC 2014 with yet another low cost Android tablet, priced at $110 ...
MWC 2014: LG F70 Unveiled With Android 4.4
LG announced the new LTE-enabled Android smartphone, LG F70, at MWC 2014 in Barcelona. ...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Facts for You
Electronics Bazaar
electronicsforu.com
efytimes.com
bpotimes.com
linuxforu.com
Electronics Annual Guide
EFY EXPO
EFY Awards
EduTech Expo
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter 
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions