EFY Times  
Thursday, April 02, 2015

 
GO

Web Is Quickly Becoming A Virtual Shopping Mall: KyaZoonga
 
Home >> Infotech >> Interviews
 
Web Is Quickly Becoming A Virtual Shopping Mall: KyaZoonga  
 
While the look and feel of any given website and its ease of use is something that definitely factors into any decision to shop online, the lure of online shopping lies in the convenience it offers, says Neetu Bhatia, CEO, KyaZoonga.   
Rate this news:  (0 Votes)
Friday, July 06, 2012 KyaZoonga claims to be India’s first and largest sports and entertainment ticketing company. EFYTimes.com spoke to Neetu Bhatia, co-founder, chairman and CEO, KyaZoonga about the online retail business in India and how they have found their foothold in the industry.

Are people biased towards known brands via-a-vis a not so known brand when they make their buying decision?
Recognised brand names most definitely do occupy top of mind recall and preference with consumers in both the online and offline marketplace, but products that look good will also hold great appeal, especially if the price hits the sweet spot for any prospective customer. India is a very value-conscious market, one that consciously seeks out the perfect balance between products and pricing. Hence it becomes even more important to make a lesser known brand appealing visually and with regards to its price.

It is also very natural for one to impute the quality of whatever we purchase based on the way it appears to us, and we at KyaZoonga make every effort to showcase our products in an appealing manner while keeping the price tag as attractive as possible for a large cross-section of consumers.

What is the primary trigger for a customer to buy something online- is it the look and feel of the site, ease of shopping, easy delivery, cash on delivery model?

Convenience and ease of use are the main reasons people shop online. The Web is quickly becoming a virtual shopping mall for consumers everywhere, and while the look and feel of any given website and its ease of use is something that definitely factors into any decision to shop online, the lure of online shopping lies in the convenience it offers. Why shop at your local mall when you can get the same brand and products online, and perhaps even a wider selection, at a similar or lesser price delivered right to your doorstep? The most successful online shopping websites offer a very intuitive experience when it comes to browsing and purchasing, and KyaZoonga offers its shoppers a world-class shopping experience right from the comfort of their homes or offices. As the online market in India matures, myriad payment options such as Credit Cards, Debit Cards, Net banking and Cash on Delivery will prove to be a great enabler for online retail.





What percentage of people use cash on delivery?

The market is trending towards 50-60 per cent of all transactions being processed as Cash on Delivery.

How much percentage of risk is involved in case of cash on delivery- have you come across cases who return the merchandise if they don’t like it or something similar?

KyaZoonga has traditionally witnessed way below industry average Cash on Delivery returns. Cash on Delivery entails risks, such as customers not having cash to pay for their product or not being at home when delivery is done, but we have instituted several risk mitigation measures to ensure that customers don’t refuse Cash on Delivery transactions. We strive to get it right at the first instance.

What is your USP in the online retail business?

KyaZoonga is India’s first and largest sports and entertainment ticketing company. We’ve sold millions of tickets worldwide and in India and on the back of our overwhelming success with the ICC Cricket World Cup 2011, we now also offer a wide range of world-class merchandise that would interest our target demographic since it ties in with the inventory we have on offer. Riding on its overwhelming success in ticketing, KyaZoonga has grown to become the leading e-commerce platform in India with several product categories and merchandise options sold through the site.

We offer a holistic lifestyle experience with access to an unparalleled customer experience across verticals, be it movies, cricket, sports or music. KyaZoonga is known as one of India’s pre-eminent sports and entertainment destinations, and by tying all of our offerings in with world-class merchandise, we can provide a user experience that is completely end-to-end. No one else can boast about the complete package in such a manner.

How many customers come to you on a regular basis? What was your go to market strategy?

We are one of the early e-commerce players in India given that ticketing as a business is primarily a transaction driven exercise. During the course of our evolution, we grew from strength to strength, eventually ticketing the prestigious ICC Cricket World Cup 2011. Being so prominent in the sports and entertainment ticketing space gave us an insight into the passion and buying behavior of our customers across the subcontinent. There was a massive market need waiting to be fulfilled, one that had the potential to enable customers to buy high quality product while they were securing access to their favorite events, and that was the genesis of our Online Store. We have since expanded our online store greatly, with customers from far flung cities showing as much gusto for our merchandise as their counterparts from the metros. The early reception for our Online Store has been greatly encouraging, and we intend to build upon these initial successes.

Is the buying behavior geography dependent? For example, people from North India prefer brighter stuff etc?

Buyer behavior surely differs as you analyse patterns across a wide range of population, and this can simply be attributed to different segments of people have different wants and needs. Just as no two people are similar, there are multiple cultural forces and socio-economic considerations at work that drive consumer behavior. So to summarise; yes, geography is definitely one factor on which consumer behavior is dependent. But it cannot be attributed undue importance since there are other factors at work that must be given due weight age as well.

Your website is the face of your brand. How do you ensure it keeps up and running? Any special measures involved?

KyaZoonga has vastly expanded the ticketing marketplace by bringing tickets to consumers who traditionally have not been able to access major events, and this has been achieved on this back of our technical excellence. We are the only sports and entertainment ticketing e-retailer to completely own its technological platform and this gives us the ability to be more dynamic when it comes to responding to challenges and offering innovations in the marketplace. Our dedicated tech team is constantly challenged to come up with new ways to smoothen the flow of the site, and as an organization we work relentlessly towards ensuring any visitor to KyaZoonga enjoys an experience that is unparalleled in its class.

How do you ensure that you get the right kind of customer feedback?

Our dedicated Customer Service team has been trained in great detail and are primed to respond to any customer feedback or issue that might arise, and we constantly listen to what our customers have to say across social networks, email and over the telephone at all times. We strive to make any buying experience on our site seamless and customer-centric, and we leave no stone unturned with our efforts to make our customers believers in our brand values.


Kalpana Sharma, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 1932)
 
Share

 
 
Infotech News
   
Hitachi Participates In Demonstration Project Realizing Hospital’s Energy Saving
Zentyal Announces Zentyal Server 4.1.
Dell And CIO Association Of India Launch eMavericks; A Unique Initiative To Nurture The E-Commerce Industry
Lapcare Ropes In Actor And Anchor Manish Paul As Brand Ambassador
wTVision Presents Its New Broadcast Graphics Solutions
 
 
 
     
     
     
Most popular
 

Daily

Weekly

Microsoft Partners With Android Manufacturers
TDC Announces Partnership With NIDA - Australia’s National Institute Of Dramatic Art
Canonical Partners With Ericsson For NFV Telecoms
Amazon Launches Unlimited Cloud Storage Service
4 Websites To Get Free Stuff
7 Simple Solutions To Daily Tech Problems
Cloud-Based 3D Printing OS Launched By 3DPrinterOS
New Live Or On-Demand Online Courses Develop Human Resources And Technology Skills For Leaders In Business Of Law
TRAI May Regulate Skype, Viber, WhatsApp And Other Apps
GreenPeak Launches Smart PIR Sensor For Smart Home Applications
Updated Versions Of Google Maps Now Available!
Microsoft To Launch Lumia 640 And Lumia 640 Xl In India Soon
Trend Micro: Hackers Using Android App For Sextortion
10 Best Wire-Framing Tools For UX Designers
Samsung To Launch Tablet With Iris Recognition
Open Source Software For E-Governance Projects!
 
   

Overall

Features
10 Best Wire-Framing Tools For UX Designers
Here is the list of top 10 wireframing tools to help designers...
7 Simple Solutions To Daily Tech Problems
Here we round up some common tech hurdles and their simple solutions...
8 Must-Have Tools For IT Manager
As technology has changed, the job of an IT manager has grown even more complex. Here are 8 tools that can help IT managers in working more effectivel...
5 Biggest Information Security Threats
Cyber security has been top concern for tech companies and organisations. Here are 5 biggest security threats for next two years!...
7 Easy To Operate Code Checking Tools
These 7 online tools for code testing are helpful to developers looking to track unidentified and incomplete codes on the Internet...
9 Creative Perks Offered By tech Companies
Here are nine of the most enticing perks tech companies are offering their employees...
7 Rules All Programmers Should Live By
Here is a set of rules that we think all software developers should live by. These rules are more of a guidelines...
4 Websites To Get Free Stuff
Now you don't need to pay for furnishing your home or your kid's closet...
6 Must Have Tools For Java Professionals
Here is the list of tools for Java developers that are proven to get the job done efficiently....
8 Coolest Cloud Programming Langauges
If you are looking to master in programming languages, here are eight great options among cloud computing world....
7 Tips To Mitigate Data Breaches
Here are seven tips you can follow to avoid data breaches in your organisation!...
Top 8 Python Frameworks For Web Developers
Working with a web framework helps you jump-start your web application. Here are eight best Python Frameworks for web developers....
Best Alternatives To Google Code For Programmers
Google is shutting down Google Code, their hosting service for open source projects and coding initiatives. Here are a few alternatives that can get y...
Top 8 Best PHP Tools For Analysing And Parsing Code
Here are some of the best PHP Tools that will help programmers to analyse and parse their programming code....
8 Open Source Tools For Windows
Here are top eight free open source tools by Microsoft....
 
  View All
Dialogue
 
We Have Registered 50 Per Cent Growth In The Last Two Years: Arihant Lighting
Apart from LEDs, Arihant is associated with the promotion of renewable energy in India and therefore, manufactures various energy saving products....
“Elcom Plans To Build A New State Of The Art R&D And Manufacturing Unit In Maharashtra", Reveals MD Girish V Vaze
Starting out as a small business to cater to the industry’s need for import substitutes, Elcom International has grown to be a leader in the field of ...
Delta Magnets Ltd To Enter Into JV With Chinese Company!
The company had partnered with TDK Japan for technology transfer to manufacture magnets in India....
"Littelfuse Is Growing At Around 20-25 Per Cent In India And Expect That To Continue", Predicts VP Deepak Nayar
On the electronics side, Littelfuse has registered an 8-10 per cent growth, year on year....
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions