EFY Times  
Wednesday, September 24, 2014

 
GO
 
 

Web Is Quickly Becoming A Virtual Shopping Mall: KyaZoonga
 
Home >> Infotech >> Interviews
 
Web Is Quickly Becoming A Virtual Shopping Mall: KyaZoonga  
 
While the look and feel of any given website and its ease of use is something that definitely factors into any decision to shop online, the lure of online shopping lies in the convenience it offers, says Neetu Bhatia, CEO, KyaZoonga.   
Rate this news:  (0 Votes)
Friday, July 06, 2012 KyaZoonga claims to be India’s first and largest sports and entertainment ticketing company. EFYTimes.com spoke to Neetu Bhatia, co-founder, chairman and CEO, KyaZoonga about the online retail business in India and how they have found their foothold in the industry.

Are people biased towards known brands via-a-vis a not so known brand when they make their buying decision?
Recognised brand names most definitely do occupy top of mind recall and preference with consumers in both the online and offline marketplace, but products that look good will also hold great appeal, especially if the price hits the sweet spot for any prospective customer. India is a very value-conscious market, one that consciously seeks out the perfect balance between products and pricing. Hence it becomes even more important to make a lesser known brand appealing visually and with regards to its price.

It is also very natural for one to impute the quality of whatever we purchase based on the way it appears to us, and we at KyaZoonga make every effort to showcase our products in an appealing manner while keeping the price tag as attractive as possible for a large cross-section of consumers.

What is the primary trigger for a customer to buy something online- is it the look and feel of the site, ease of shopping, easy delivery, cash on delivery model?

Convenience and ease of use are the main reasons people shop online. The Web is quickly becoming a virtual shopping mall for consumers everywhere, and while the look and feel of any given website and its ease of use is something that definitely factors into any decision to shop online, the lure of online shopping lies in the convenience it offers. Why shop at your local mall when you can get the same brand and products online, and perhaps even a wider selection, at a similar or lesser price delivered right to your doorstep? The most successful online shopping websites offer a very intuitive experience when it comes to browsing and purchasing, and KyaZoonga offers its shoppers a world-class shopping experience right from the comfort of their homes or offices. As the online market in India matures, myriad payment options such as Credit Cards, Debit Cards, Net banking and Cash on Delivery will prove to be a great enabler for online retail.





What percentage of people use cash on delivery?

The market is trending towards 50-60 per cent of all transactions being processed as Cash on Delivery.

How much percentage of risk is involved in case of cash on delivery- have you come across cases who return the merchandise if they don’t like it or something similar?

KyaZoonga has traditionally witnessed way below industry average Cash on Delivery returns. Cash on Delivery entails risks, such as customers not having cash to pay for their product or not being at home when delivery is done, but we have instituted several risk mitigation measures to ensure that customers don’t refuse Cash on Delivery transactions. We strive to get it right at the first instance.

What is your USP in the online retail business?

KyaZoonga is India’s first and largest sports and entertainment ticketing company. We’ve sold millions of tickets worldwide and in India and on the back of our overwhelming success with the ICC Cricket World Cup 2011, we now also offer a wide range of world-class merchandise that would interest our target demographic since it ties in with the inventory we have on offer. Riding on its overwhelming success in ticketing, KyaZoonga has grown to become the leading e-commerce platform in India with several product categories and merchandise options sold through the site.

We offer a holistic lifestyle experience with access to an unparalleled customer experience across verticals, be it movies, cricket, sports or music. KyaZoonga is known as one of India’s pre-eminent sports and entertainment destinations, and by tying all of our offerings in with world-class merchandise, we can provide a user experience that is completely end-to-end. No one else can boast about the complete package in such a manner.

How many customers come to you on a regular basis? What was your go to market strategy?

We are one of the early e-commerce players in India given that ticketing as a business is primarily a transaction driven exercise. During the course of our evolution, we grew from strength to strength, eventually ticketing the prestigious ICC Cricket World Cup 2011. Being so prominent in the sports and entertainment ticketing space gave us an insight into the passion and buying behavior of our customers across the subcontinent. There was a massive market need waiting to be fulfilled, one that had the potential to enable customers to buy high quality product while they were securing access to their favorite events, and that was the genesis of our Online Store. We have since expanded our online store greatly, with customers from far flung cities showing as much gusto for our merchandise as their counterparts from the metros. The early reception for our Online Store has been greatly encouraging, and we intend to build upon these initial successes.

Is the buying behavior geography dependent? For example, people from North India prefer brighter stuff etc?

Buyer behavior surely differs as you analyse patterns across a wide range of population, and this can simply be attributed to different segments of people have different wants and needs. Just as no two people are similar, there are multiple cultural forces and socio-economic considerations at work that drive consumer behavior. So to summarise; yes, geography is definitely one factor on which consumer behavior is dependent. But it cannot be attributed undue importance since there are other factors at work that must be given due weight age as well.

Your website is the face of your brand. How do you ensure it keeps up and running? Any special measures involved?

KyaZoonga has vastly expanded the ticketing marketplace by bringing tickets to consumers who traditionally have not been able to access major events, and this has been achieved on this back of our technical excellence. We are the only sports and entertainment ticketing e-retailer to completely own its technological platform and this gives us the ability to be more dynamic when it comes to responding to challenges and offering innovations in the marketplace. Our dedicated tech team is constantly challenged to come up with new ways to smoothen the flow of the site, and as an organization we work relentlessly towards ensuring any visitor to KyaZoonga enjoys an experience that is unparalleled in its class.

How do you ensure that you get the right kind of customer feedback?

Our dedicated Customer Service team has been trained in great detail and are primed to respond to any customer feedback or issue that might arise, and we constantly listen to what our customers have to say across social networks, email and over the telephone at all times. We strive to make any buying experience on our site seamless and customer-centric, and we leave no stone unturned with our efforts to make our customers believers in our brand values.


Kalpana Sharma, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 1778)
 
Share

 
 
Infotech News
   
Toronto Startup Launches Virtual Events To Help Expand Professional Networks
Vigilant Personal Protection Systems Launches 130dB Personal Alarm To Benefit National Center For Missing And Exploited Children
FabFurnish.com Unleashes The Timeless Elegance Of White
CIOs Deliberated On Definitive Security Bulwark For India Inc At The Cyberoam Inner Circle Conclave
Hyundai Autoever Telematics America Selects Icertis Contract Management To Streamline And Optimize The Contracting Process
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Averna Introduces The Cable Industry's First DOCSIS 3.1 Protocol Analyzer
India Launch Of Xbox One Sparks Celebration For A New Generation In Games And Entertainment
Hyundai Autoever Telematics America Selects Icertis Contract Management To Streamline And Optimize The Contracting Process
World PCB Production In 2013 Estimated At $59.4 Billion
36V Monolithic 1A Push-Pull DC/DC Transformer Driver With Programmable Duty Cycle Control
ICT Investment Trends In The Retail Banking Industry
CIOs Deliberated On Definitive Security Bulwark For India Inc At The Cyberoam Inner Circle Conclave
ERDF Selects CG To Supply Linky Meters
FabFurnish.com Unleashes The Timeless Elegance Of White
Vigilant Personal Protection Systems Launches 130dB Personal Alarm To Benefit National Center For Missing And Exploited Children
 
   

Weekly

Arrow Inspires Channel Partners At Big Data Symposium
10 Best Alternatives To WordPress Blogging Platform
10 Best Magento Practices For Web Developers
10 Best Open Source Software For E-Commerce Platforms
5 Points You Need To Remember The Most About Diodes
SanDisk Continues Momentum In Pro Video Industry, Delivering Leading-Edge Capture And Storage Technologies
Top 10 Video Tutorials For HTML5 Beginners
Top 10 Books On Computer Network Security
10 Best Free Blogging Platforms For Bloggers!
Best 10 Live CDs For Network Security On Linux Distributions
10 Reasons Why You'll Find JavaScript As The Best Language For Web Development
Another iCloud Hacking Revealed! Nude Pictures Of Kim Kardashian West, Vanessa Hudgens Leaked
Want A Job At Google? Avoid These Five Mistakes!
New Technology Allows You To Drag Files From PC Screen Into Your Smartphone!
7 Best User Interfaces For Web Designing
7 Best Security Tools For Your Linux System
 
   

Overall

Agility Systems Deals in:

Document Management System for law firms
Features
Build A Relationship Between JavaScript And CSS
To enhance JavaScript functions, you need to know when to incorporate CSS into it. Here we present you some solutions....
10 Most Useful PHP File Uploader And Downloader Scripts
Among several PHP file uploader and downloader scripts, here we will present you with the best 10....
5 Best Mediums To Check Security Threats By DNS Traffic
Here are some instances which will let you know how you can monitor traffic in real-time as well as offline, through commercial and open source securi...
10 Best Ways To Build Apps Faster With Node.js
Here are ten tips which will help you in running Node.js script in the fastest way possible....
Want A Job At Google? Avoid These Five Mistakes!
Google's senior VP Laszlo Bock has decided to help out job seekers by pointing out basic 5 mistakes, which are committed most frequently on resumes....
20 Resources To Help You For Programming Web Applications With Python!
Looking to learn Python to perfection? These resources may help you......
10 Best Bug Tracking Tools For Developers
Here are ten best applications, that allow tracking bugs and speed up the development process....
5 Reasons For Not Reviewing Codes and 5 Reasons Why Reviewing Is Important For Coders!
Before convincing your team about the importance of reviewing codes, you need to know why this review process is getting ignored most of the times. ...
10 Best Magento Practices For Web Developers
Here is a list of 10 best Magento practices for any developer, who wants to write better codes to meet client requirements....
25 Best Open Source Projects Of 2014
These open source projects have been newly released which focus on web content management, desktop publishing, IT management, security issues etc....
10 Best Open Source Software For E-Commerce Platforms
Open source is an attractive option as most of the open source shopping cart software include the best features and tools without any major licensing ...
10 Best JavaScript Frameworks For Mobile Developers
Here is a list of top 10 mobile touch JavaScript frameworks, which can help developers to learn which are best suited for them to overcome the challen...
Top 10 Video Tutorials For HTML5 Beginners
HTML 5 has been introduced with some better specifications than its predecessors, and it introduces mark-up and application programming interfaces for...
10 Best Free Blogging Platforms For Bloggers!
We here provide a list here of 10 best free blogging platforms which are packed with exciting features....
Top 10 Drupal Video Tutorials For Beginners
Drupal is quite important for developers and if you are just planning to start with Drupal, then here are some best online tutorials for you....
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions