EFY Times  
Saturday, February 28, 2015

 
GO
 
 

Content For 3D Projectors Is Limited In India: Epson
 
Home >> Infotech >> Interviews
 
Content For 3D Projectors Is Limited In India: Epson  
 
The projector segment still has room for deeper penetration.    
Rate this news:  (0 Votes)
Wednesday, July 11, 2012 Epson entered the projector business in the Indian market in 1990 and since then, the brand has been an ever-present fixture in the segment. It has laid its platform to ensure that the booming potential in India can be tapped and sectors like education and small-business are utilised to its optimum. With over 17 models of projectors available in the country, Epson feels the Indian market is still two to three years behind from being reckoned as a major projector market across the world. EFYTimes spoke to Harish A K, senior business manager for visual instrument, Epson India, as he shared his insights on the segment and also talked about Epson's strategy for the Indian market.

Epson India, Harish AK, visual instrument, 3D projectors, Japan, China, channel partners




Tell us all about Epson's projector business. Where is the manufacturing done and since when have you been present in this segment?

We have been in the projector business for more than two decades and recognised as the market leaders of projectors around the world. Earlier we used to manufacture the projectors in Japan but over the last five years our production is being done in China. The projectors are product tested rigorously under all conditions so as to ensure the products will sustain in varied markets for a longer period.

Tell us about your range of projectors and their price range?

Epson has five projector ranges and 17 models in India. The price range starts from Rs 34,000 and goes as high as Rs 10 lakh. The range comprises entry-level basic projectors, LCD projectors, 3D projectors, etc.

What is the size of the projector segment in the country and what is your share in it?

The recorded market figure for projectors last year was 2 lakh units and we expect the figure to be close to 2.5 lakh units this year. Currently, we have 12 per cent market share in the business and we are looking at taking it up to 18 per cent by the end of 2013.

Epson recently launched its LED 3D projectors in the country, how has the response been to the products?

Response to the four models of LED 3D projectors launched by Epson in March this year has been phenomenal and we believe the country is maturing in terms of understanding the importance when it comes to buying these interactive devices.

Which segment is the highest selling and who is your targeted consumer?

Epson in the country is primarily focused toward the educational segment which contributes around 60 per cent to our business. Also, around 37 per cent of our sales come from the enterprise segment. Our focus on the home segment is still minimal at 3 per cent considering the consumer segment in projectors is still a couple of years from evolving and being recognised as a major contributor to Epson's business.

How is Epson's region-wise sales distribution in the country? Which region is at the top?

In India, our highest selling region is the West, second comes South, then we have East, which is gradually emerging as a market for us, and finally North because of the fact that public funding is hard to come by in the education segment for these products. The biggest challenge for manufacturers like us is the fact that the content available for 3D-variant projectors is not of the highest quality and is limited.

What is your marketing strategy for these projectors and how much do you invest annually in marketing?

We have dedicated our activities towards the targeted base via below the line (BTL) activities, channel partner engagement programs, TV commercials, etc. We spend around Rs 30 million as part of our marketing budget every year but looking at the market sentiments right now, this year we will be investing a tad less.

How many channel partners do you have in the country and how actively are you involved with them to ensure efficient operation takes place?

Epson has 100 channel partners in the country and we believe that they are the vital cog behind the overall growth of the brand in the country. We organise product events for channel partners twice a year and other engagement programs to motivate and commend their efforts.


Aadeetya  S, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 2508)
 
Share

 
 
Infotech News
   
Budget 2015: IT Industry Welcomes Announcement To Remove Special Additional Duty On IT Products
Goodbye Gtalk! It's Time For Hangouts Now!
Red Hat Introduces OpenShift Commons Community To Drive Innovation In Open Source Platform-As-A-Service
Apple iPhone 6, iPhone 6 Plus See Price-Cuts In India
A Smartphone Announced That Would Not Intrude Into Your Personal Space!
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Weekly

Facebook Introduces Open Source Tool For Detecting Issues In Android Apps
Facebook Introduces Open Source Tool For Detecting Issues In Android Apps
Have You Downloaded 'The Interview' Movie? You May Have A Trojan Virus On Your Android Device!
Data Dynamics Expands Executive Leadership Team As Demand For Hybrid Cloud Storage Management Solutions Experience Significant Growth
Flipkart vs Amazon! Now It's About A Dustbin!
Asus ZenFone 2 Coming To India In Q2!
WhatsApp Voice-Calling Feature Rolled Out For More Android Users Now!
Bihar And Uttar Pradesh To Get 4G Services Soon, Courtesy Videocon!
Nokia 215 Dual SIM Now Available In India For Rs 2149
Motorola Set To Launch Moto Maxx In India, The Costliest One!
10 Best Things About Working For Apple!
Windows Is More Secure Than OS X, iOS And Even Linux!
Avnet Technology Solutions And Delta Energy Systems Partner To Deliver Cleaner, Greener UPS Solutions In Australia
Keep Your Children Away From These 5 Apps And Websites!
iGate Likely To Lay Off 5-10 Per Cent Of Its Workforce!
Android One Phones Get Android Lollipop Update In India
Mozilla Firefox 36 To Support HTTP/2 Protocol
 
   

Overall

Features
Portability And Enhanced Efficiency Are The Latest Features Driving The Spectrum Analyser Market
Like everything else in the world of electronics, spectrum analysers are also undergoing tremendous technological evolution...
In Market: The Latest Rework Stations
Nowadays, with technological advances, one system integrates all the necessary process steps, offering manual and automatic soldering, de-soldering an...
Eolane Bengaluru Lays Out A 3-Year Diversification And Growth Roadmap
In line with the firm’s strategy to diversify and innovate, various upgrades are being planned in infrastructure as well as systems certifications....
5 Projects To Speed Up Python's Performance
Here are five projects which have the potential to raise the bar of Python's performance....
6 Games For Chromecast Which Are Great Fun To Be Played On An Android TV
All these games can be played along with the family and groups. ...
10 Best Things About Working For Apple!
Here are ten reasons why people love working at Apple....
5 Factors To Consider Before Buying A Budget Smartphone
Are you planning to buy a new budget smartphone? Here are few things that you should keep in mind!...
6 Killer Open Source Network Monitoring Tools
These tools are capable of excellent functioning and perform the basic tasks like checking for host availability and measuring bandwidth usage at thei...
5 Topmost Data Protection Trends In 2015
In the data center level, there are three main data protection domains which will be in highest focus throughout 2015 – data loss prevention (DLP), st...
9 Mistakes To Avoid While Building First Mobile App
Are you building your first mobile app? Here are few things that you should keep in mind while developing the app....
Top 5 Smart Gadgets That Can Be Used In Your Home For Better Security And More!
These gadgets control our homes with installed security systems and monitoring gets simpler than before....
Keep Your Children Away From These 5 Apps And Websites!
Here is a list of such apps and websites which every parent needs to ensure that their children are not able to access without knowing the proper safe...
Energy Efficient SMPS Devices Have Become Crucial In Electronic Machinery Designs
The latest in terms of technology for SMPSs includes better efficiency, modular designs and operating optimally in varied temperature ranges...
Choose The Best Linux Desktop Environment For You!
Here we present a comparison between all the popular desktop environments to help you in choosing the best one....
What The ESDM Industry Expects From Union Budget 2015
It’s time for the Modi government to present its second budget. With a positive mood across the economy, the ESDM industry awaits a proactive budget a...
 
  View All
Dialogue
 
We Have Registered 50 Per Cent Growth In The Last Two Years: Arihant Lighting
Apart from LEDs, Arihant is associated with the promotion of renewable energy in India and therefore, manufactures various energy saving products....
“Elcom Plans To Build A New State Of The Art R&D And Manufacturing Unit In Maharashtra", Reveals MD Girish V Vaze
Starting out as a small business to cater to the industry’s need for import substitutes, Elcom International has grown to be a leader in the field of ...
Delta Magnets Ltd To Enter Into JV With Chinese Company!
The company had partnered with TDK Japan for technology transfer to manufacture magnets in India....
"Littelfuse Is Growing At Around 20-25 Per Cent In India And Expect That To Continue", Predicts VP Deepak Nayar
On the electronics side, Littelfuse has registered an 8-10 per cent growth, year on year....
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions