EFY Times  
Monday, January 26, 2015

 
GO
 
 

Content For 3D Projectors Is Limited In India: Epson
 
Home >> Infotech >> Interviews
 
Content For 3D Projectors Is Limited In India: Epson  
 
The projector segment still has room for deeper penetration.    
Rate this news:  (0 Votes)
Wednesday, July 11, 2012 Epson entered the projector business in the Indian market in 1990 and since then, the brand has been an ever-present fixture in the segment. It has laid its platform to ensure that the booming potential in India can be tapped and sectors like education and small-business are utilised to its optimum. With over 17 models of projectors available in the country, Epson feels the Indian market is still two to three years behind from being reckoned as a major projector market across the world. EFYTimes spoke to Harish A K, senior business manager for visual instrument, Epson India, as he shared his insights on the segment and also talked about Epson's strategy for the Indian market.

Epson India, Harish AK, visual instrument, 3D projectors, Japan, China, channel partners




Tell us all about Epson's projector business. Where is the manufacturing done and since when have you been present in this segment?

We have been in the projector business for more than two decades and recognised as the market leaders of projectors around the world. Earlier we used to manufacture the projectors in Japan but over the last five years our production is being done in China. The projectors are product tested rigorously under all conditions so as to ensure the products will sustain in varied markets for a longer period.

Tell us about your range of projectors and their price range?

Epson has five projector ranges and 17 models in India. The price range starts from Rs 34,000 and goes as high as Rs 10 lakh. The range comprises entry-level basic projectors, LCD projectors, 3D projectors, etc.

What is the size of the projector segment in the country and what is your share in it?

The recorded market figure for projectors last year was 2 lakh units and we expect the figure to be close to 2.5 lakh units this year. Currently, we have 12 per cent market share in the business and we are looking at taking it up to 18 per cent by the end of 2013.

Epson recently launched its LED 3D projectors in the country, how has the response been to the products?

Response to the four models of LED 3D projectors launched by Epson in March this year has been phenomenal and we believe the country is maturing in terms of understanding the importance when it comes to buying these interactive devices.

Which segment is the highest selling and who is your targeted consumer?

Epson in the country is primarily focused toward the educational segment which contributes around 60 per cent to our business. Also, around 37 per cent of our sales come from the enterprise segment. Our focus on the home segment is still minimal at 3 per cent considering the consumer segment in projectors is still a couple of years from evolving and being recognised as a major contributor to Epson's business.

How is Epson's region-wise sales distribution in the country? Which region is at the top?

In India, our highest selling region is the West, second comes South, then we have East, which is gradually emerging as a market for us, and finally North because of the fact that public funding is hard to come by in the education segment for these products. The biggest challenge for manufacturers like us is the fact that the content available for 3D-variant projectors is not of the highest quality and is limited.

What is your marketing strategy for these projectors and how much do you invest annually in marketing?

We have dedicated our activities towards the targeted base via below the line (BTL) activities, channel partner engagement programs, TV commercials, etc. We spend around Rs 30 million as part of our marketing budget every year but looking at the market sentiments right now, this year we will be investing a tad less.

How many channel partners do you have in the country and how actively are you involved with them to ensure efficient operation takes place?

Epson has 100 channel partners in the country and we believe that they are the vital cog behind the overall growth of the brand in the country. We organise product events for channel partners twice a year and other engagement programs to motivate and commend their efforts.


Aadeetya  S, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 2481)
 
Share

 
 
Infotech News
   
Panasonic Joins Hands With Reliance Communications To Introduce Cloud-Based Video Surveillance For Enterprises In India
Cloudwords Announces Record Growth In 2014
CA Technologies Joins World Economic Forum’s Partnering Against Corruption Initiative
Indian External Storage Market Showing Signs Of Recovery After Three Quarters Of Declining Trend: IDC
Wipro Wins “NASSCOM Corporate Award For Excellence In Diversity And Inclusion 2014”
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Account Control Technology, Inc. Partners With Student Account Management Services, LLC
Bradley Arant Boult Cummings And Discovia Sign eDiscovery Managed Services Agreement
Larson Electronics Reveals New Look For The Explosion Proof LED Light Cart
Park City Public Library Launches Streaming Movie Service
Labelmaster Offers Comprehensive Line Of Resources To Meet New Lithium Battery Regulations
QNAP Announces New Energy-Efficient TS-x31+ Turbo NAS
Matrox Avio KVM Extenders And Portalis Pro-xi Workstation Integrator Combine For KVM Switching And Realtime Monitoring From A Distance
Integrated Microwave Technologies (IMT) Names Industry Veteran Craig Abrams North American Broadcast Sales Director
GALAX Announces Its GeForce GTX 960 Lineup
CA Technologies Joins World Economic Forum’s Partnering Against Corruption Initiative
 
   

Weekly

Microsoft Azure Platform Development Is On; Docker Image Available On Ubuntu Server Now!
8 Technologies That Will Turn IoT Into Reality In 2015
Top 7 Raspberry Pi Alternatives!
10 Must-Have Android Widgets!
Facebook Open Sources Deep-Learning Artificial Intelligence Tools!
8 New Things To Check-Out In SUSE Linux 12!
10 Most-Required Skills For An Engineering Job At Google!
Dropbox App Finally Debuts On Windows Phones And Tablets!
10 Most Disastrous Linux Malware Attacks!
Top 5 Arduino And Raspberry Pi Projects You Must Try!
10 Google Products That Failed Big Time!
Top 10 Open Source Mobile Tools For Workplace
10 Programming Languages That You Must Know
Website Magazine Names Top Technology Solutions For Web Businesses
8 Best Java Tools That Every Java Programmer Must Use
Google Glass 2 To Roll Out Soon!
 
   

Overall

Features
5 Ways Big Data Can Affect Your Business!
Business leaders understand the revolutionary force of Big Data but this can be a disruptive threat for all businesses out there....
8 Smartphones That Got Price Cut In India!
Here is the list of top eight high-end smartphones that recently received price cut....
E-Commerce Companies To Hunt For Passive Talent Now!
The hottest segment in the industry is adopting to new strategy to fill job positions....
10 Reasons To Adopt To Remote Working!
Remote work is disrupting concept for the traditional tech industry which follows 9-to-5 grind. Here's why it needs to be changed! ...
Top 5 Tech Deals On This Republic Day Weekend!
All e-commerce sites are running Republic Day sale. Here are top five tech offers from the sale....
Top 10 Data Recovery Tools For Linux
There are many chances that make your system crash and you are not able to recover your precious data again. Here are ten data recovery tools for your...
9 Facebook Features That You May Not Have Heard Of!
Here is the list of nine cool features of Facebook that are not-so-popular....
Top 10 Quad Core Processor Powered Smartphones In India
Here is the list of ten popular Android smartphones that come with quad-core processor....
10 Must-Have Android Widgets!
Here is the list of ten Android widgets that can boost your productivity....
Top 5 Arduino And Raspberry Pi Projects You Must Try!
Open hardware projects let you understand the components that power the computing device. Here is the list of top 5 open hardware projects based on Ar...
6 Products To Protect Your Digital Privacy!
These six tools can help privacy concerned users to leave as little trace as possible while using internet connected technologies....
Top 10 Open Source Mobile Tools For Workplace
There are many good open source mobile apps for home users, this list focuses instead on those that would be most useful in the workplace....
8 New Things To Check-Out In SUSE Linux 12!
SUSE Linux 12 has broad range of Linux distributions for desktop and enterprise level. The latest version of SUSE is worthy competitor to Red Hat and ...
Top 7 Raspberry Pi Alternatives!
Everyone wants to try Raspberry Pi, here is the list of top seven rivals of the credit-card sized computer!...
10 Most Disastrous Linux Malware Attacks!
Some of the worms, viruses and Trojans have caused tremendous danger to Linux in last couple of decades. Here is the list of top 10 most dangerous mal...
 
  View All
Dialogue
 
“Elcom Plans To Build A New State Of The Art R&D And Manufacturing Unit In Maharashtra", Reveals MD Girish V Vaze
Starting out as a small business to cater to the industry’s need for import substitutes, Elcom International has grown to be a leader in the field of ...
Delta Magnets Ltd To Enter Into JV With Chinese Company!
The company had partnered with TDK Japan for technology transfer to manufacture magnets in India....
"Littelfuse Is Growing At Around 20-25 Per Cent In India And Expect That To Continue", Predicts VP Deepak Nayar
On the electronics side, Littelfuse has registered an 8-10 per cent growth, year on year....
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions