EFY Times  
Tuesday, September 23, 2014

 
GO
 
 

Content For 3D Projectors Is Limited In India: Epson
 
Home >> Infotech >> Interviews
 
Content For 3D Projectors Is Limited In India: Epson  
 
The projector segment still has room for deeper penetration.    
Rate this news:  (0 Votes)
Wednesday, July 11, 2012 Epson entered the projector business in the Indian market in 1990 and since then, the brand has been an ever-present fixture in the segment. It has laid its platform to ensure that the booming potential in India can be tapped and sectors like education and small-business are utilised to its optimum. With over 17 models of projectors available in the country, Epson feels the Indian market is still two to three years behind from being reckoned as a major projector market across the world. EFYTimes spoke to Harish A K, senior business manager for visual instrument, Epson India, as he shared his insights on the segment and also talked about Epson's strategy for the Indian market.

Epson India, Harish AK, visual instrument, 3D projectors, Japan, China, channel partners




Tell us all about Epson's projector business. Where is the manufacturing done and since when have you been present in this segment?

We have been in the projector business for more than two decades and recognised as the market leaders of projectors around the world. Earlier we used to manufacture the projectors in Japan but over the last five years our production is being done in China. The projectors are product tested rigorously under all conditions so as to ensure the products will sustain in varied markets for a longer period.

Tell us about your range of projectors and their price range?

Epson has five projector ranges and 17 models in India. The price range starts from Rs 34,000 and goes as high as Rs 10 lakh. The range comprises entry-level basic projectors, LCD projectors, 3D projectors, etc.

What is the size of the projector segment in the country and what is your share in it?

The recorded market figure for projectors last year was 2 lakh units and we expect the figure to be close to 2.5 lakh units this year. Currently, we have 12 per cent market share in the business and we are looking at taking it up to 18 per cent by the end of 2013.

Epson recently launched its LED 3D projectors in the country, how has the response been to the products?

Response to the four models of LED 3D projectors launched by Epson in March this year has been phenomenal and we believe the country is maturing in terms of understanding the importance when it comes to buying these interactive devices.

Which segment is the highest selling and who is your targeted consumer?

Epson in the country is primarily focused toward the educational segment which contributes around 60 per cent to our business. Also, around 37 per cent of our sales come from the enterprise segment. Our focus on the home segment is still minimal at 3 per cent considering the consumer segment in projectors is still a couple of years from evolving and being recognised as a major contributor to Epson's business.

How is Epson's region-wise sales distribution in the country? Which region is at the top?

In India, our highest selling region is the West, second comes South, then we have East, which is gradually emerging as a market for us, and finally North because of the fact that public funding is hard to come by in the education segment for these products. The biggest challenge for manufacturers like us is the fact that the content available for 3D-variant projectors is not of the highest quality and is limited.

What is your marketing strategy for these projectors and how much do you invest annually in marketing?

We have dedicated our activities towards the targeted base via below the line (BTL) activities, channel partner engagement programs, TV commercials, etc. We spend around Rs 30 million as part of our marketing budget every year but looking at the market sentiments right now, this year we will be investing a tad less.

How many channel partners do you have in the country and how actively are you involved with them to ensure efficient operation takes place?

Epson has 100 channel partners in the country and we believe that they are the vital cog behind the overall growth of the brand in the country. We organise product events for channel partners twice a year and other engagement programs to motivate and commend their efforts.


Aadeetya  S, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 2358)
 
Share

 
 
Infotech News
   
D-Link Extends It Focus On Network Storage Business
Reliance Jio And Indus Towers Ink Infrastructure Sharing Deal
openSUSE Team Announces Release Of openSUSE 13.2 Beta Version
IntelliGrape Partners With MongoDB To Offer Big Data Solutions
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Weekly

Arrow Inspires Channel Partners At Big Data Symposium
10 Best Alternatives To WordPress Blogging Platform
5 Points You Need To Remember The Most About Diodes
5 Online Tutorials For Ethical Hacking
SanDisk Continues Momentum In Pro Video Industry, Delivering Leading-Edge Capture And Storage Technologies
10 Best Open Source Software For E-Commerce Platforms
Top 10 Books On Computer Network Security
Best 10 Live CDs For Network Security On Linux Distributions
10 Reasons Why You'll Find JavaScript As The Best Language For Web Development
10 Best Free Blogging Platforms For Bloggers!
7 Best User Interfaces For Web Designing
Top 10 Video Tutorials For HTML5 Beginners
7 Best Security Tools For Your Linux System
How To Protect Your Gmail Account?
4G Enabled LG G3 Beat Launched In India
Switching To Linux From Windows? Keep These 10 Facts In Mind
 
   

Overall

Agility Systems Deals in:

Document Management System for law firms
Features
Build A Relationship Between JavaScript And CSS
To enhance JavaScript functions, you need to know when to incorporate CSS into it. Here we present you some solutions....
10 Most Useful PHP File Uploader And Downloader Scripts
Among several PHP file uploader and downloader scripts, here we will present you with the best 10....
5 Best Mediums To Check Security Threats By DNS Traffic
Here are some instances which will let you know how you can monitor traffic in real-time as well as offline, through commercial and open source securi...
10 Best Ways To Build Apps Faster With Node.js
Here are ten tips which will help you in running Node.js script in the fastest way possible....
Want A Job At Google? Avoid These Five Mistakes!
Google's senior VP Laszlo Bock has decided to help out job seekers by pointing out basic 5 mistakes, which are committed most frequently on resumes....
20 Resources To Help You For Programming Web Applications With Python!
Looking to learn Python to perfection? These resources may help you......
10 Best Bug Tracking Tools For Developers
Here are ten best applications, that allow tracking bugs and speed up the development process....
5 Reasons For Not Reviewing Codes and 5 Reasons Why Reviewing Is Important For Coders!
Before convincing your team about the importance of reviewing codes, you need to know why this review process is getting ignored most of the times. ...
10 Best Magento Practices For Web Developers
Here is a list of 10 best Magento practices for any developer, who wants to write better codes to meet client requirements....
25 Best Open Source Projects Of 2014
These open source projects have been newly released which focus on web content management, desktop publishing, IT management, security issues etc....
10 Best Open Source Software For E-Commerce Platforms
Open source is an attractive option as most of the open source shopping cart software include the best features and tools without any major licensing ...
10 Best JavaScript Frameworks For Mobile Developers
Here is a list of top 10 mobile touch JavaScript frameworks, which can help developers to learn which are best suited for them to overcome the challen...
Top 10 Video Tutorials For HTML5 Beginners
HTML 5 has been introduced with some better specifications than its predecessors, and it introduces mark-up and application programming interfaces for...
10 Best Free Blogging Platforms For Bloggers!
We here provide a list here of 10 best free blogging platforms which are packed with exciting features....
Top 10 Drupal Video Tutorials For Beginners
Drupal is quite important for developers and if you are just planning to start with Drupal, then here are some best online tutorials for you....
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions