EFY Times  
Friday, December 19, 2014

 
GO
 
 

Content For 3D Projectors Is Limited In India: Epson
 
Home >> Infotech >> Interviews
 
Content For 3D Projectors Is Limited In India: Epson  
 
The projector segment still has room for deeper penetration.    
Rate this news:  (0 Votes)
Wednesday, July 11, 2012 Epson entered the projector business in the Indian market in 1990 and since then, the brand has been an ever-present fixture in the segment. It has laid its platform to ensure that the booming potential in India can be tapped and sectors like education and small-business are utilised to its optimum. With over 17 models of projectors available in the country, Epson feels the Indian market is still two to three years behind from being reckoned as a major projector market across the world. EFYTimes spoke to Harish A K, senior business manager for visual instrument, Epson India, as he shared his insights on the segment and also talked about Epson's strategy for the Indian market.

Epson India, Harish AK, visual instrument, 3D projectors, Japan, China, channel partners




Tell us all about Epson's projector business. Where is the manufacturing done and since when have you been present in this segment?

We have been in the projector business for more than two decades and recognised as the market leaders of projectors around the world. Earlier we used to manufacture the projectors in Japan but over the last five years our production is being done in China. The projectors are product tested rigorously under all conditions so as to ensure the products will sustain in varied markets for a longer period.

Tell us about your range of projectors and their price range?

Epson has five projector ranges and 17 models in India. The price range starts from Rs 34,000 and goes as high as Rs 10 lakh. The range comprises entry-level basic projectors, LCD projectors, 3D projectors, etc.

What is the size of the projector segment in the country and what is your share in it?

The recorded market figure for projectors last year was 2 lakh units and we expect the figure to be close to 2.5 lakh units this year. Currently, we have 12 per cent market share in the business and we are looking at taking it up to 18 per cent by the end of 2013.

Epson recently launched its LED 3D projectors in the country, how has the response been to the products?

Response to the four models of LED 3D projectors launched by Epson in March this year has been phenomenal and we believe the country is maturing in terms of understanding the importance when it comes to buying these interactive devices.

Which segment is the highest selling and who is your targeted consumer?

Epson in the country is primarily focused toward the educational segment which contributes around 60 per cent to our business. Also, around 37 per cent of our sales come from the enterprise segment. Our focus on the home segment is still minimal at 3 per cent considering the consumer segment in projectors is still a couple of years from evolving and being recognised as a major contributor to Epson's business.

How is Epson's region-wise sales distribution in the country? Which region is at the top?

In India, our highest selling region is the West, second comes South, then we have East, which is gradually emerging as a market for us, and finally North because of the fact that public funding is hard to come by in the education segment for these products. The biggest challenge for manufacturers like us is the fact that the content available for 3D-variant projectors is not of the highest quality and is limited.

What is your marketing strategy for these projectors and how much do you invest annually in marketing?

We have dedicated our activities towards the targeted base via below the line (BTL) activities, channel partner engagement programs, TV commercials, etc. We spend around Rs 30 million as part of our marketing budget every year but looking at the market sentiments right now, this year we will be investing a tad less.

How many channel partners do you have in the country and how actively are you involved with them to ensure efficient operation takes place?

Epson has 100 channel partners in the country and we believe that they are the vital cog behind the overall growth of the brand in the country. We organise product events for channel partners twice a year and other engagement programs to motivate and commend their efforts.


Aadeetya  S, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 2460)
 
Share

 
 
Infotech News
   
Microsoft Announce Free Calling Deals For The Skype Users In India
Skillsoft Recognized As Learning Industry Leader
Windows Phone Device Users In India Get Microsoft Lumia Denim Update
Ultimate Robot Fighting Launches On December 18th
8 Data Breaches Of 2014 That Costed A Job
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Weekly

Top 8 Open Source Machine Learning Tools
5 Myths And Mistakes Coding Job Seekers Do!
IITs, IIMs Will Now Offer Online Courses!
TCS May Give Pink Slips To Its Employees
5 Must-Know Basic Electronics Skills!
Top 10 Incredible But Not-So-Famous Google Tools
CA Technologies Helps Customers Stimulate App User Loyalty With APM Solution Designed For Simplicity, Mobility And DevOps Velocity
Micromax Canvas Selfie Arrives With 13-MP Front And Rear Cameras
YouTube App To Support Offline Viewing In India
Want To Learn Programming Faster? Try These Project Ideas!
Snappy Ubuntu Ensures Docker Container Security
Soon, Trains Will Have Laser System Installed To Remove Debris From Tracks!
Google Releases Cardboard VR SDK, That Can Turn Your Smartphone Into A VR Machine
Coming Soon: WhatsApp For Your Desktop!
When US President Barack Obama Tried Writing His First Line Of Code...
Google Nexus 9 Now Available In India @ Rs 28,900
 
   

Overall

Features
10 Tips To Write A Better Resume For An IT Job!
Looking for a job? Is your resume good enough? Let's find out....
5 Signs That Microsoft Is Making Azure An Enterprise Hybrid Cloud
The company's recent developments prove the future of Azure Cloud Services platform....
6 Hottest IT Skills For 2015
Aiming to get a good job in 2015? You must have the following skills!...
Debian Vs Ubuntu: Here Are The Changes Made In Last 10 Years!
Find out the historical differences made in both Linux systems over the period of past 10 years....
These Linux Desktops Have Better UI and UX As Compared To Windows And Mac!
When people think about Linux, they picture the old desktop PC with command line but, this picture has changed over the years....
Top 8 MySQL GUI Tools
This useful list of MySQL GUI tools can help you with your database management....
5 Must-Know Basic Electronics Skills!
These video tutorials can help you learn important DIY electronic skills!...
5 Myths And Mistakes Coding Job Seekers Do!
Here are the 5 mistakes and 5 myths that coding job hunters often end up doing!...
5 Misconceptions About Git That Developers Have!
The popular and flexible VCS platform Git is still criticized by few developers, courtesy the misconceptions!...
6 Useful Tips For First-Time Web App Developers!
Developing your first web app? This guide will help you to work smart....
Top 8 Open Source Applications And Projects Of 2014
Here is the list of top 8 cool open-source apps of the year....
7 Stages Of Drupal Learning Curve!
Drupal is hard, but Drupal is awesome! You can learn Drupal after crossing seven certain stages....
Top 12 ASP .NET based CMS Platforms
Building a website using CMS platform is easy if you are using the right CMS for your needs....
Top 10 Fastest Supercomputers In The World!
Ever wondered what would be the speed of world's fastest super computers? Here is the treat!...
Learn How To Get A Job As A Computer Security Analyst!
The word analyst doesn’t necessarily mean a boring job, in fact, it is very interesting. ...
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions