EFY Times  
Thursday, May 28, 2015

 
GO
 
 

Smartphone Is A Good Platform For Digi-Cameras: Canon
 
Home >> Infotech >> Interviews
 
Smartphone Is A Good Platform For Digi-Cameras: Canon  
 
The likes of Nikon and Sony are still major competitors for Canon in the camera segment in the country.   
Rate this news:  (0 Votes)
Thursday, July 12, 2012 With widespread growth in the camera segment in India, Canon is clearly one of the beneficiaries. With its recent launch of Canon 650D, the Japanese manufacturer has set high standards for cameras in the country. EFYTimes spoke to Seiji Hamanishi, assistant director - ICP division, Canon India to know more about the latest camera and the firm's marketing strategy in the country. With 24 years in the company, Hamanishi has a rich experience across divisions and has worked with Canon Inc for Laser Beam printers, Inkjet printers and Imaging products.

Canon India, Imaging Device, Seiji Hamanishi, digital cameras, DSLR, Canon Image Square, Nikon, Sony,smartphone,Canon 650D




Tell us more about the Canon 650D? What is its USP and how is it different from other cameras available in the market?

The most unique aspect about the Canon 650D is that it can be used as both – a still camera and also for video shooting. We have received consumer feedback on the fact that till date there were no multi-utility based camera products in the country. Canon 650D is the answer to these questions and we believe this product will excite the customers. We have also upgraded the touch panel sensitivity of the DSLR camera, thereby ensuring that this model is of the highest quality. Canon 650D is priced at Rs 59,000 in India.

Where do you manufacture the cameras? What is the production capacity of your plant?

Our manufacturing unit is located in Japan and our annual camera production is 20 million units. We expect to produce around 22 million units this year.

What are the reasons that you are not manufacturing cameras in India? Do you intend to start manufacturing in India anytime soon?

We have not set up our plant in the country owing to many technological challenges we can face while producing the cameras, which require powerful machinery. At the moment, we have no plans to start manufacturing in India but this may change later looking at the market potential.

What is the camera penetration in India as well as the international markets?

On an average, the household penetration of digital camera in India is less than 5 per cent while the same in the USA, UK, Japan is a staggering 70 per cent. Although, we do understand the opportunity is immense in the country but we have our reservations as far as the low-income segment in the country is concerned.

Who are your targeted consumers for digital and DLSR cameras?

Our targeted consumer base for the digital cameras is the age group between 20 and 30 years as we have recorded figures that 80 per cent of Canon camera buyers are below the age of 30 years. The DSLR is being focused more across the professionals in the country but we have definitely seen an increase in demand for DSLRs from other segments every year.

What is the market share of Canon in digital camera as well as the DSLR segment?

As of 2012, Canon has a market share of 24 per cent in the digital camera segment in India and 49 per cent share in the DSLR segment. We believe our wide array of products in these categories will help the brand attain higher share in the coming future.

The smartphone segment has taken over a substantial share of the market with good camera features, do you see it as your competitor?

The demand and growth of smartphone segment in India has been moving in the upward trajectory over the last couple of years but Canon does not see this segment being a threat to the camera business. In fact, we feel that features like Bluetooth and smart-photo share on these phones will provide us with a platform that can broaden our reach and compliment the existence of the cameras. Our major rivals are the brands like Nikon, Sony, among others.

What is your marketing strategy for India. How much do you invest in marketing yearly?

Canon has been extensively promoting itself through various mediums and we recently appointed actor Anushka Sharma as the brand's face for Canon digital cameras. We have plans to start marketing the DSLR segment as well in the second half of this year. Canon invested around 10 per cent of its total revenue in marketing last year and looking at the weak rupee sentiments and economic meltdown, we intend to invest less this year.

Aadeetya  S, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 2378)
 
Share

 
 
Infotech News
   
GoPro To Introduce Six-Camera Spherical Array, Drone
Facebook Rolls Out Payments Feature On Its Messenger
Gionee M5 To Be The First Android Lollipop Based Smartphone To Support Dual Batteries
Intel-WPG Launches A Palm-Sized Personal Computer
Wipro Science Education Fellowship Inducts Second Cohort Of 61 Teachers In The United States
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

 
   

Weekly

Treeno Software Extends Its Cloud-Based Business Solutions To Human Resources
New Release Xara Web Designer 11 Premium With Online Editing
Introducing Brillo, The Operating System To Work For The Internet Of Things
Microsoft To Unveil 'Flow', A Lightweight Email App
3D Printing: The Next Big Revolution
The World Of Global Telecommunication Is Bound To Change
Microsoft To Acquire Blackberry For $7 Billion?
Protecode Releases The Breakdown Of A Typical Software Portfolio
Panasonic Brings Toughpad FZ-E1, FZ-X1 And ToughBook Range In India!
Intex Cloud M5 II, A Budget Android Smartphone Arrives At Rs 4,799
Cyanogen To Come Up With An Office In India!
ReGlobe Is The Exclusive Buy-Back Partner For India’s Top E-Commerce Websites: Amazon, SnapDeal, eBay And Infibeam
Asus Zenfone 2 Now Available In US And Canada
ReGlobe Becomes Buy-Back Partner For Amazon, SnapDeal, eBay, Infibeam
Wearables: The Future Of Digital Health
The Open Web Device Compliance Review Board Certifies First Devices
 
   

Overall

Features
Top 7 Recently Launched Budget Smartphones
Competition in budget smartphone range is pretty tough in India. Here is a list of best recently launched budget smartphones...
10 Killer Techniques About CSS
Here are 10 killer CSS techniques for web developers...
8 Things You Didn't Know You Can Do With iPhone Camera
Even though you may take tons of photos with your iPhone all the time, there are probably at least a few tricks you might not know about...
8 Best Cameras Of 2015
Here are top 8 cameras that won TIPA awards...
5 Ways To Identify Hackers
Hackers are everywhere on the internet. Here are 5 ways to save yourself from hackers....
8 Best Free HTML5 Frameworks
You can build interesting responsive websites and web apps using these free HTML5 frameworks....
8 Surprising Job Skills That Can Get You Job In IT
The job scenario for IT workers has changed in recent times due to to the new technologies and shifts in business processes. Here are top 8 in-demand ...
Top 8 Highest Paying Tech Skills
Looking for a job in IT? Here is the list of tech skills that you should consider to acquire...
5 Rules To Ensure Proper Programming Style
Here are some of the best rules that help you in attaining a better programming style....
Key Rules To Build A Great Tech Team
Making IT work in any organisation is about making human connections. Here's how you can do it....
6 Best Code Editors For Realtime Collaboration
Here is the compiled list of 6 Best Code Editors for Real Time Collaboration....
Top 10 Most Expensive Gadgets In The World
Here are top 10 gadgets made for super-rich people in the world...
7 Things To Do After Buying New iPhone
Bought a new iPhone? Here are 7 things you need to do right away...
8 Gadgets To Make Your Smartphone Even Smarter!
Check out these 8 cool gadgets that will make your smartphone smarter...
10 Must Have Google Chrome Apps
Install these Chrome extension apps to boost your work productivity...
 
  View All
Dialogue
 
“One Day The End User Can Open Up A Used Battery, And Use What’s Inside As Barbecue Sauce”
Of course that is not something currently possible, but what B&B Batteries does have are some secret recipes for their very specialised battery design...
We Wish To Procure All The LED Components Within India: Avni Energy
G. Gururaja, director, Avni Energy Solutions Pvt Ltd, shares his views about the expanding LED industry in the Indian market and the company's plans i...
We Have Registered 50 Per Cent Growth In The Last Two Years: Arihant Lighting
Apart from LEDs, Arihant is associated with the promotion of renewable energy in India and therefore, manufactures various energy saving products....
“Elcom Plans To Build A New State Of The Art R&D And Manufacturing Unit In Maharashtra", Reveals MD Girish V Vaze
Starting out as a small business to cater to the industry’s need for import substitutes, Elcom International has grown to be a leader in the field of ...
Delta Magnets Ltd To Enter Into JV With Chinese Company!
The company had partnered with TDK Japan for technology transfer to manufacture magnets in India....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions