EFY Times  
Friday, March 27, 2015

 
GO

Smartphone Is A Good Platform For Digi-Cameras: Canon
 
Home >> Infotech >> Interviews
 
Smartphone Is A Good Platform For Digi-Cameras: Canon  
 
The likes of Nikon and Sony are still major competitors for Canon in the camera segment in the country.   
Rate this news:  (0 Votes)
Thursday, July 12, 2012 With widespread growth in the camera segment in India, Canon is clearly one of the beneficiaries. With its recent launch of Canon 650D, the Japanese manufacturer has set high standards for cameras in the country. EFYTimes spoke to Seiji Hamanishi, assistant director - ICP division, Canon India to know more about the latest camera and the firm's marketing strategy in the country. With 24 years in the company, Hamanishi has a rich experience across divisions and has worked with Canon Inc for Laser Beam printers, Inkjet printers and Imaging products.

Canon India, Imaging Device, Seiji Hamanishi, digital cameras, DSLR, Canon Image Square, Nikon, Sony,smartphone,Canon 650D




Tell us more about the Canon 650D? What is its USP and how is it different from other cameras available in the market?

The most unique aspect about the Canon 650D is that it can be used as both – a still camera and also for video shooting. We have received consumer feedback on the fact that till date there were no multi-utility based camera products in the country. Canon 650D is the answer to these questions and we believe this product will excite the customers. We have also upgraded the touch panel sensitivity of the DSLR camera, thereby ensuring that this model is of the highest quality. Canon 650D is priced at Rs 59,000 in India.

Where do you manufacture the cameras? What is the production capacity of your plant?

Our manufacturing unit is located in Japan and our annual camera production is 20 million units. We expect to produce around 22 million units this year.

What are the reasons that you are not manufacturing cameras in India? Do you intend to start manufacturing in India anytime soon?

We have not set up our plant in the country owing to many technological challenges we can face while producing the cameras, which require powerful machinery. At the moment, we have no plans to start manufacturing in India but this may change later looking at the market potential.

What is the camera penetration in India as well as the international markets?

On an average, the household penetration of digital camera in India is less than 5 per cent while the same in the USA, UK, Japan is a staggering 70 per cent. Although, we do understand the opportunity is immense in the country but we have our reservations as far as the low-income segment in the country is concerned.

Who are your targeted consumers for digital and DLSR cameras?

Our targeted consumer base for the digital cameras is the age group between 20 and 30 years as we have recorded figures that 80 per cent of Canon camera buyers are below the age of 30 years. The DSLR is being focused more across the professionals in the country but we have definitely seen an increase in demand for DSLRs from other segments every year.

What is the market share of Canon in digital camera as well as the DSLR segment?

As of 2012, Canon has a market share of 24 per cent in the digital camera segment in India and 49 per cent share in the DSLR segment. We believe our wide array of products in these categories will help the brand attain higher share in the coming future.

The smartphone segment has taken over a substantial share of the market with good camera features, do you see it as your competitor?

The demand and growth of smartphone segment in India has been moving in the upward trajectory over the last couple of years but Canon does not see this segment being a threat to the camera business. In fact, we feel that features like Bluetooth and smart-photo share on these phones will provide us with a platform that can broaden our reach and compliment the existence of the cameras. Our major rivals are the brands like Nikon, Sony, among others.

What is your marketing strategy for India. How much do you invest in marketing yearly?

Canon has been extensively promoting itself through various mediums and we recently appointed actor Anushka Sharma as the brand's face for Canon digital cameras. We have plans to start marketing the DSLR segment as well in the second half of this year. Canon invested around 10 per cent of its total revenue in marketing last year and looking at the weak rupee sentiments and economic meltdown, we intend to invest less this year.

Aadeetya  S, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 2342)
 
Share

 
 
Infotech News
   
Xiaomi To Unveil New Products On 31 March
Usha International Strenthens Presence In Western India, Extends Sponsorship Deal With Mumbai Indians
Sony PS4 System Update 2.50 Released!
Mocana Atlas Platform Supports SAP HANA Cloud Platform Mobile Services
Government Approves Setting Up Of Two Semiconductor Plants
 
 
 
     
     
     
Most popular
 

Daily

Weekly

Arrow’s Gretchen Zech Named One Of The Most Powerful Women In HR By Human Resource Executive Magazine
Now Your Kids Can Also Experience 3D Printing With A New App!
Microsoft Launches Latest Budget Phone Lumia 430
FedDev Ontario Supports Global Growth Of Wysdom Software Platform For Mobile Devices
Android Phones To Become Windows 10 Soon!
Microsoft Unveils Nokia 215 For Rs 2,149 In India
Best Alternatives To Google Code For Programmers
Samsung Health And Medical Equipment Sponsors Heart Across America Cycling Tour Kicking Off March 22
New Live Or On-Demand Online Courses Develop Human Resources And Technology Skills For Leaders In Business Of Law
8 Open Source Tools For Windows
8 Coolest Cloud Programming Langauges
GreenPeak Launches Smart PIR Sensor For Smart Home Applications
Linux Kernel 3.19, 3.14 With Updated Drivers Now Available
Top 8 Python Frameworks For Web Developers
Top 8 Best AngularJS Tools For Web Developers
Samsung Galaxy S6 And Galaxy S6 Edge Coming To India On 23 March
 
   

Overall

Features
6 Must Have Tools For Java Professionals
Here is the list of tools for Java developers that are proven to get the job done efficiently....
8 Coolest Cloud Programming Langauges
If you are looking to master in programming languages, here are eight great options among cloud computing world....
7 Tips To Mitigate Data Breaches
Here are seven tips you can follow to avoid data breaches in your organisation!...
Top 8 Python Frameworks For Web Developers
Working with a web framework helps you jump-start your web application. Here are eight best Python Frameworks for web developers....
Best Alternatives To Google Code For Programmers
Google is shutting down Google Code, their hosting service for open source projects and coding initiatives. Here are a few alternatives that can get y...
Top 8 Best PHP Tools For Analysing And Parsing Code
Here are some of the best PHP Tools that will help programmers to analyse and parse their programming code....
8 Open Source Tools For Windows
Here are top eight free open source tools by Microsoft....
7 Tips To Avoid Getting Scammed On Internet
Online frauds and scams are nothing new to us. Here are seven tips that you can follow to protect yourself online....
7 Best Java IDEs For Programmers
Here is the comprehensive list of some of the most popular and praised IDEs for Java....
5 Reasons To Take Up Job In A Tech Company
Are you looking for an informal workplace full of new ideas and advancement opportunities? You should consider a career in tech!...
8 New Trends Among Mobile Developers
A new survey of mobile app developers reveals some interesting facts about their work....
6 Tips To Protect Important Data
Here are few considerations security processes that can be good enough to ensure a the basic level of security to users....
Top 8 Best AngularJS Tools For Web Developers
There is a long range of AngularJS tools available in the internet. Today we have mentioned eight best AngularJS tools for web developers....
8 Tips To Build HTML5 Based Mobile Apps
A great HTML5 app, which could make waves in app stores, requires to be built with planning. Here are 8 tips that can help you in building HTML5 based...
5 Latest Versions Of Top Linux Distros
Linux has over 600 existing distributions; among which 300 are in active development. Here are top five latest linux distros....
 
  View All
Dialogue
 
We Have Registered 50 Per Cent Growth In The Last Two Years: Arihant Lighting
Apart from LEDs, Arihant is associated with the promotion of renewable energy in India and therefore, manufactures various energy saving products....
“Elcom Plans To Build A New State Of The Art R&D And Manufacturing Unit In Maharashtra", Reveals MD Girish V Vaze
Starting out as a small business to cater to the industry’s need for import substitutes, Elcom International has grown to be a leader in the field of ...
Delta Magnets Ltd To Enter Into JV With Chinese Company!
The company had partnered with TDK Japan for technology transfer to manufacture magnets in India....
"Littelfuse Is Growing At Around 20-25 Per Cent In India And Expect That To Continue", Predicts VP Deepak Nayar
On the electronics side, Littelfuse has registered an 8-10 per cent growth, year on year....
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions