EFY Times  
Saturday, February 13, 2016

 
GO
 
 
Work Force Solution Super Critical In Developed Markets: Kronos
 
Home >> Infotech >> Interviews
 
Work Force Solution Super Critical In Developed Markets: Kronos  
 
The work-force culture in India, needs to imbibe operations efficiently to manage costs.   
Rate this news:  (1 Votes)
Thursday, July 26, 2012 The Indian retail sector has finally realised the importance of work-force management solution and its effectiveness. Back-end logistics have always been considered a major challenge in India. This is where the likes of Kronos have enabled retailers like Croma in India to function efficiently with their expertise in handling the work force. EFYTimes spoke to James Thomas, country head, Kronos India, as he elaborates on the varied technicalities of the brand’s profile and highlights the importance of effective management solutions.

Kronos India, Croma, Infiniti Retail Limited, James Thomas, work-force management, retail, process, dimension, consumer electronics




What is Kronos all about and how many retail clients do you have across the globe?

Kronos is synonymous to operational HR. We have been in this business for more than 35 years and the retail sector contributes around 20 to 22 percent to our global revenue. More than 50 to 60 of the top 100 retailers have implemented our solutions.

Tell us about the latest workforce management solutions that you have deployed at Croma?

Workforce management is a single solution. There can be different dimensions to how you manage people. So what you see in time and absence are two dimensions, there are also other dimensions. When someone walks into a Croma Store, for instance, it's a high-touch environment, where customer experience really makes a difference. First layer is regarding footfall - who walks in, what he buys. We refer to this as the potential conversion rate.

Now if he walks in to buy a 32 inch screen but goes out with a 64 inch screen, that's what is called an average transaction size going up.

These are critical measures of customer experience. Companies need the right kind of employees at the right time, at the right place. It is important that employees are properly trained and they spend more customer facing time. So time is one dimension. Second is employee absence- where employees take leave and don't even bother to inform the employer. It can be detrimental to the business. The third dimension, which is the most critical is scheduling. We help businesses manage all these dimensions effectively.

Could you define the entire process of work force management in detail?

For Kronos, workforce management is all about real time 360 degree view around these dimensions, which make things happen in a retail store. How well are you managing the customers, how well you are doing your business, what is the customer experience you are offering- all these aspects are inter-related to the 360 degree view on how engaged are your employees in achieving these objectives.

These days with companies opening multiple stores, store managers actually run the stores like CEO. It is pretty much a decentralised store operation that you will find at every retail outlet. The manager takes care of the entire show right from the time employees come, their absence, placing them at the right places, and managing the sales. Hence, he is mostly consumed in all these operations, which ultimately means that he does not even spend 5 per cent of his time in meeting customers. He is glued to the back office, figuring these things out. What Kronos has done in the first phase at Croma is that we have tried to simplify this process in two ways. One is to ensure that Croma across the country, which today has 15 locations and 75 stores has a centralised view to what's going on across the country.

Not only for these current stores, but as they add more stores it is extended to them as well- it is like plug and play of getting visibility of what's going on from people’s dimension perspective.

Then, centralising the entire dimension of people management even at the operational store front.

You have been talking about dimensions. Can you enlighten us about the processes involved?

The first dimension is automation to gain a centralised view so that things can be planned better, whether it's the operations team, HR leadership or the business leadership itself. They have a much better view because people in the stores are the ones who make the difference. They are the people who are meeting customers and making the sales happen.

The second dimension, which currently we are enabling, is to get some basic level of scheduling in. The basic level of scheduling is to get a simple pattern based schedule or how the shifts run so that you have a view on people's movement.

Placing the right people at the right time has a lot of other constraints too, which happens in the second phase of what we call retail optimisation. At this point in time we have not gone into optimisation.

We want to get the first building blocks ready so it's a basic scheduling in terms of knowing how they are today placing people at the basic level- both at the employee level and at the store level. From store manager upwards, they can very easily, in a few minutes, schedule and view these things and change the schedules accordingly.

Once these things are connected, it slashes the need for manual reconciliation and consolidation where people end up spending a lot of time sitting in front of papers and excel sheets to review. With our intervention, there is minimum manual intervention on a daily basis and reconciliation and approval happens in real time, so that you are not left with pending piled data at the end of the month.

How does Croma benefit from this entire mechanism?

This makes for centralised visibility and simplified processes. Functions take much lesser time enabling better customer handling experiences for employees with customers. Our next phase would be optimisation.

So when does the next phase start?

We are already in talks with the company about moving onto the next phase. This phase we talked about is already in place at the Croma stores live.

In India, the retail sector is not yet exposed to this sort of solution. Companies are still in their early phase. Moreover, Indian employees are also not used to these sort of things, which actually help them. Employees need time to get used to the change.

One thing I would like to highlight is its also about employment engagement and the technology aspect around this in terms of how we are enabling engagement in the new-age workforce.

Today, a worker who comes into a retail store and works is possibly a 20 year old or 25 year old. He wants to be informed about every minute information available. So, the way he works, he does not have the patience to call-up helpline or wait for the information to come to him. Employees nowadays look for instant engagement and Kronos today, with these sort of solutions is increasing that level of instant engagement. It enables them to know things with a click.

When you talk about workforce management, is this one solution, wherein you can pick and choose the kind of modules that are relevant to a business?

We are in the human capital management domain. It is all about managing people in a better manner. So in that space, one part of the solution addresses the historical point of view of employees, which means, we have the entire background of each and every employee working with the company. So the entire area of core employee data is stored in historical applications, which are a part of the process.

There are applications like payroll, which churns out the pay-slip for you. They do computation on your monthly working data.

The real-time operational dimension, which happens everyday in a retail store is what workforce management all about.

Aadeetya  S, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 2208)
 
Share

 
 
Infotech News
   
GlobalLogic Announces 30Hacks Event In Association With Nasscom
Wipro To Acquire HealthPlan Services, A Leading Technology And Business Process As A Service Provider In The US Health Insurance Market
Ola Shuttle Now Available For Enterprise Customers; Payment Enabled Through Ola Corporate Accounts
Aircel Launches First Of Its Kind Service ‘Gramin Healthcare Line’ In Odisha
Mobile Verification Process Made Easy For Startups With U2opia Mobile’s Foneverify
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Grundig Counts On NetRange’s TV Portal
Huawei Honor’s First Dual Sim World Phone Goes On Sale At Midnight On 15th February
Ola Shuttle Now Available For Enterprise Customers; Payment Enabled Through Ola Corporate Accounts
iBall Launches 4G Tablet With India’s 1st Tablet PC With Front Flash And 2 USBs : iBall Slide Gorgeo 4GL
TP-LINK Targets Hospitality & Education Sector With Its Ceiling Mount Access Points
Kaspersky Lab Named A Leader In Gartner’s Magic Quadrant For Endpoint Protection Platforms For The Fifth Consecutive Year
Intertek Commissions Its First Electrical Laboratory For LED And Battery Testing In India
SIGFOX Extends Global Internet Of Things Network Coverage To Mauritius And French Overseas Territories
IKEA To Unveil Its First Store Model In India
Phase Stable Cable Assemblies For Production Testing
 
   

Weekly

Indian Startups Shine At Asia Leaders’ Summit 2016
Future Of Smart Manufacturing: 2016 Patent Analysis And Vendors' Deployment - Research And Markets
The Qprize – Make in India Contest by Qualcomm & DIPP
5 Controversial Logo Changes Of Top Tech Startups
Payoye takes Mobile Payment to a New Level
Payoye Files Patent For QR Code Based Mobile Payment Technology
LeEco's Le 1 gets a record 95000 orders in 20 seconds
Wipro enters into 7-year deal with RSA
8 Fun Facts About Facebook
Panasonic Launches the P66 Mega Smartphone
5 Great Smartphones under 15K
Airtel migrates its Network Sites to Green Technology
Wipro Celebrates Earthian Program
Microsoft's Chakra goes Open Source
Zendrive raises $13.5M in Series A funding
Zero Effect and Zero Defect Technology in India
Linux will Power the future Robots
 
   

Overall

Features
5 Controversial Logo Changes Of Top Tech Startups
Follow this check-list while buying a second hand smartphone....
8 Fun Facts About Facebook
The social networking giant has just turned 12....
5 Hidden Features In Truecaller
The next generation digital phonebook app is full of hidden tricks and features....
5 Brands That Created Buzz On Twitter In Past Week
Weekly Twitter Advertiser Index lists the brands that generate most engagement with audience using the platform....
7 Things You Didn't Know You Could Do With iPhone
Here are 7 hidden feature of iPhone. ...
10 Interesting Interview Questions Asked In Top Tech Startups
Are you eying for the dream job in USA? Here are some interesting interview questions that you might get asked....
5 Biggest Smartphone Myths Busted
Did you know that overcharging of the device does not damage the battery?...
Top 5 Hidden Tricks For Your Android Smartphone
You can customize everything on your Android smartphone. ...
5 Key Qualities Of Facebook's Best Managers
The best managers help employees to progress and grow their skills. ...
7 Things Startup CEOs Are Better At Than Everyone Else
The great entrepreneurs are the best marketeer, salesman and leader. ...
6 Tips & Tricks That Every YouTube User Should Know
The popular video streaming site has tons of hidden features....
5 Hot Upcoming Smartphone Launches Of 2016
Here are top 5 smartphones that will be launched in coming months....
Top 5 Smartphones With Great Battery Life Under Rs 12000
Here are some budget smartphones that last for day long heavy usage!...
5 Things You Should Buy To Keep Your Gadgets Clean
Here are 5 things under Rs 800 that should be part of your gadget cleaning kit....
6 Hot Tech Careers For 2016
Tech jobs are amazing. They provide you flexibility and lots of opportunities. ...
 
  View All
Dialogue
 
Cisco Chairman keen on Manufacturing in India
EFY Times brings you some exclusive excerpts of an interview that was recently held with US-based, Cisco, executive chairman, John Chambers. ...
Chat-based bot developed by engineering graduates
Niki, developed by a group of four engineering graduates from Bangalore, now has 5,000 users, Niki - niki.ai/app - an Android (mobile) app is chat bas...
Meet Pranjal Saxena, India's 21 Year Old Electronics Wizard
Milan Ondhia of EFYTimes was in a forthright conversation with the 21 year old Pranjal Saxena from New Delhi; an aspirant at the WorldSkills meet, in ...
“We Offer Managed Document Solutions To CIO And IT Decision Makers”: Canon
Manufacturing within the country will surely reduce the cost of our devices, but manufacturing can begin only if there is the desired eco-system and w...
“One Day The End User Can Open Up A Used Battery, And Use What’s Inside As Barbecue Sauce”
Of course that is not something currently possible, but what B&B Batteries does have are some secret recipes for their very specialised battery design...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2016 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions