EFY Times  
Wednesday, March 04, 2015

 
GO
 
 

Work Force Solution Super Critical In Developed Markets: Kronos
 
Home >> Infotech >> Interviews
 
Work Force Solution Super Critical In Developed Markets: Kronos  
 
The work-force culture in India, needs to imbibe operations efficiently to manage costs.   
Rate this news:  (1 Votes)
Thursday, July 26, 2012 The Indian retail sector has finally realised the importance of work-force management solution and its effectiveness. Back-end logistics have always been considered a major challenge in India. This is where the likes of Kronos have enabled retailers like Croma in India to function efficiently with their expertise in handling the work force. EFYTimes spoke to James Thomas, country head, Kronos India, as he elaborates on the varied technicalities of the brand’s profile and highlights the importance of effective management solutions.

Kronos India, Croma, Infiniti Retail Limited, James Thomas, work-force management, retail, process, dimension, consumer electronics




What is Kronos all about and how many retail clients do you have across the globe?

Kronos is synonymous to operational HR. We have been in this business for more than 35 years and the retail sector contributes around 20 to 22 percent to our global revenue. More than 50 to 60 of the top 100 retailers have implemented our solutions.

Tell us about the latest workforce management solutions that you have deployed at Croma?

Workforce management is a single solution. There can be different dimensions to how you manage people. So what you see in time and absence are two dimensions, there are also other dimensions. When someone walks into a Croma Store, for instance, it's a high-touch environment, where customer experience really makes a difference. First layer is regarding footfall - who walks in, what he buys. We refer to this as the potential conversion rate.

Now if he walks in to buy a 32 inch screen but goes out with a 64 inch screen, that's what is called an average transaction size going up.

These are critical measures of customer experience. Companies need the right kind of employees at the right time, at the right place. It is important that employees are properly trained and they spend more customer facing time. So time is one dimension. Second is employee absence- where employees take leave and don't even bother to inform the employer. It can be detrimental to the business. The third dimension, which is the most critical is scheduling. We help businesses manage all these dimensions effectively.

Could you define the entire process of work force management in detail?

For Kronos, workforce management is all about real time 360 degree view around these dimensions, which make things happen in a retail store. How well are you managing the customers, how well you are doing your business, what is the customer experience you are offering- all these aspects are inter-related to the 360 degree view on how engaged are your employees in achieving these objectives.

These days with companies opening multiple stores, store managers actually run the stores like CEO. It is pretty much a decentralised store operation that you will find at every retail outlet. The manager takes care of the entire show right from the time employees come, their absence, placing them at the right places, and managing the sales. Hence, he is mostly consumed in all these operations, which ultimately means that he does not even spend 5 per cent of his time in meeting customers. He is glued to the back office, figuring these things out. What Kronos has done in the first phase at Croma is that we have tried to simplify this process in two ways. One is to ensure that Croma across the country, which today has 15 locations and 75 stores has a centralised view to what's going on across the country.

Not only for these current stores, but as they add more stores it is extended to them as well- it is like plug and play of getting visibility of what's going on from people’s dimension perspective.

Then, centralising the entire dimension of people management even at the operational store front.

You have been talking about dimensions. Can you enlighten us about the processes involved?

The first dimension is automation to gain a centralised view so that things can be planned better, whether it's the operations team, HR leadership or the business leadership itself. They have a much better view because people in the stores are the ones who make the difference. They are the people who are meeting customers and making the sales happen.

The second dimension, which currently we are enabling, is to get some basic level of scheduling in. The basic level of scheduling is to get a simple pattern based schedule or how the shifts run so that you have a view on people's movement.

Placing the right people at the right time has a lot of other constraints too, which happens in the second phase of what we call retail optimisation. At this point in time we have not gone into optimisation.

We want to get the first building blocks ready so it's a basic scheduling in terms of knowing how they are today placing people at the basic level- both at the employee level and at the store level. From store manager upwards, they can very easily, in a few minutes, schedule and view these things and change the schedules accordingly.

Once these things are connected, it slashes the need for manual reconciliation and consolidation where people end up spending a lot of time sitting in front of papers and excel sheets to review. With our intervention, there is minimum manual intervention on a daily basis and reconciliation and approval happens in real time, so that you are not left with pending piled data at the end of the month.

How does Croma benefit from this entire mechanism?

This makes for centralised visibility and simplified processes. Functions take much lesser time enabling better customer handling experiences for employees with customers. Our next phase would be optimisation.

So when does the next phase start?

We are already in talks with the company about moving onto the next phase. This phase we talked about is already in place at the Croma stores live.

In India, the retail sector is not yet exposed to this sort of solution. Companies are still in their early phase. Moreover, Indian employees are also not used to these sort of things, which actually help them. Employees need time to get used to the change.

One thing I would like to highlight is its also about employment engagement and the technology aspect around this in terms of how we are enabling engagement in the new-age workforce.

Today, a worker who comes into a retail store and works is possibly a 20 year old or 25 year old. He wants to be informed about every minute information available. So, the way he works, he does not have the patience to call-up helpline or wait for the information to come to him. Employees nowadays look for instant engagement and Kronos today, with these sort of solutions is increasing that level of instant engagement. It enables them to know things with a click.

When you talk about workforce management, is this one solution, wherein you can pick and choose the kind of modules that are relevant to a business?

We are in the human capital management domain. It is all about managing people in a better manner. So in that space, one part of the solution addresses the historical point of view of employees, which means, we have the entire background of each and every employee working with the company. So the entire area of core employee data is stored in historical applications, which are a part of the process.

There are applications like payroll, which churns out the pay-slip for you. They do computation on your monthly working data.

The real-time operational dimension, which happens everyday in a retail store is what workforce management all about.

Aadeetya  S, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 1926)
 
Share

 
 
Infotech News
   
Take Your Beans To The Cloud! LightBlue Bean Supports Node-RED, Brings Easy Creation Of Internet-Connected DIY Projects Without Coding Experience
Shocking! There Are Some People Around Who Have Direct Access To Your Facebook Account, Even Without Any Password!
ASUS Launches Fonepad 7 And MeMOpad 8 In India!
Libelium Sensors Connect With Microsoft Azure Cloud Platform
Telit Adds ARM Compiler To Industry-Leading App Zone Offering
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Weekly

Oracle Advances Vision For Enterprise Big Data
Oracle Advances Vision For Enterprise Big Data
Informatica Modernizes Data Management With Cisco To Fuel New Business Insights
Now Store 50,000 Songs In Google Play Music Cloud Locker
Apple iPhone 6, iPhone 6 Plus See Price-Cuts In India
Avnet Technology Solutions And Delta Energy Systems Partner To Deliver Cleaner, Greener UPS Solutions In Australia
Union Budget 2015-16: Key Highlights
Asus ZenFone 2 Coming To India In Q2!
Red Hat Introduces OpenShift Commons Community To Drive Innovation In Open Source Platform-As-A-Service
Intel XDK All-In-One HTML5 Development Environment
MWC 2015 Round-Up: What's In Store From Sony, Asus, LG And Lenovo!
WhatsApp Web Can Now Be Accessed On Firefox And Opera Browsers Too!
Microsoft Lumia 640, A 4G Budget Smartphone Spotted!
Android One Phones Get Android Lollipop Update In India
OpenPi – A Wireless Open-Source Mini-PC Based On Raspberry Pi Compute Module
Graebert India Unveils First DWG-Based, Full CAD Solution For Android Tablets
Cuberox – A Linux-Powered Computer Inside A Cube With Six Displays!
 
   

Overall

Features
5 Reasons To Choose Linux Mint Over Ubuntu!
Linux Mint is more recommended over Ubuntu by experts and here are five reasons for the same....
9 Ways To Learn How To Code!
Programming is a fun learning process if you are following the right path. Here are nine ways to teach yourself how to code....
Top 5 YouTube Downloader Tools For Ubuntu
Here are five easier ways to download YouTube videos on Ubuntu....
Top 10 Best Paying IT Job Titles For 2015
Here are top ten job titles in IT that pay over $90,000 per annum....
10 Programming Languages To Learn In 2015 To Secure An IT Job!
Are you looking for a job in IT? Here is the list of programming languages that you must know to crack the job in 2015....
Top 8 CAD Apps For Linux!
Looking for fully-functional CAD software for Linux? Here are eight best suggestions for you....
Top 5 Bit Torrent Clients For Ubuntu Users!
Are you looking for Bit Torrent client for Ubuntu? Here are the top 5 clients that you should consider using....
6 Most Common Java Performance Problems
Java performance is an issue of interest for all Java application developers. Here are top six most common Java performance issues....
6 Best Chrome Apps To Boost Your Productivity At Work!
Here we have brought you a list of great Chrome apps which can certainly increase web productivity while at work....
Key Differences Between Comparator And Comparable In Java
Even though both interfaces are used for comparison, there are some difference between them. Here are six major differences between the two important ...
9 Factors Why Bugzilla Is The Best Bug Tracking Tool
Here is why developers should consider using Bugzilla for squashing bugs....
7 Sublime Text Packages For Front End Developers
Here are seven best sublime text editors for front end developers....
6 Ways How Hackers Can Exploit IoT Products
IoT (Internet of Things) seems attractive but, it is not very secure. Here are six ways it can be the next biggest target of hackers!...
9 Characteristics Of A Bad Software Engineer
Are you a software engineer? Make sure that you don't possess following qualities in you....
8 Worst Phishing Scams Of All Time!
Here are the worst phishing scams which are also the most famous ones....
 
  View All
Dialogue
 
We Have Registered 50 Per Cent Growth In The Last Two Years: Arihant Lighting
Apart from LEDs, Arihant is associated with the promotion of renewable energy in India and therefore, manufactures various energy saving products....
“Elcom Plans To Build A New State Of The Art R&D And Manufacturing Unit In Maharashtra", Reveals MD Girish V Vaze
Starting out as a small business to cater to the industry’s need for import substitutes, Elcom International has grown to be a leader in the field of ...
Delta Magnets Ltd To Enter Into JV With Chinese Company!
The company had partnered with TDK Japan for technology transfer to manufacture magnets in India....
"Littelfuse Is Growing At Around 20-25 Per Cent In India And Expect That To Continue", Predicts VP Deepak Nayar
On the electronics side, Littelfuse has registered an 8-10 per cent growth, year on year....
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions