EFY Times  
Friday, October 24, 2014

 
GO
 
 

Work Force Solution Super Critical In Developed Markets: Kronos
 
Home >> Infotech >> Interviews
 
Work Force Solution Super Critical In Developed Markets: Kronos  
 
The work-force culture in India, needs to imbibe operations efficiently to manage costs.   
Rate this news:  (1 Votes)
Thursday, July 26, 2012 The Indian retail sector has finally realised the importance of work-force management solution and its effectiveness. Back-end logistics have always been considered a major challenge in India. This is where the likes of Kronos have enabled retailers like Croma in India to function efficiently with their expertise in handling the work force. EFYTimes spoke to James Thomas, country head, Kronos India, as he elaborates on the varied technicalities of the brand’s profile and highlights the importance of effective management solutions.

Kronos India, Croma, Infiniti Retail Limited, James Thomas, work-force management, retail, process, dimension, consumer electronics




What is Kronos all about and how many retail clients do you have across the globe?

Kronos is synonymous to operational HR. We have been in this business for more than 35 years and the retail sector contributes around 20 to 22 percent to our global revenue. More than 50 to 60 of the top 100 retailers have implemented our solutions.

Tell us about the latest workforce management solutions that you have deployed at Croma?

Workforce management is a single solution. There can be different dimensions to how you manage people. So what you see in time and absence are two dimensions, there are also other dimensions. When someone walks into a Croma Store, for instance, it's a high-touch environment, where customer experience really makes a difference. First layer is regarding footfall - who walks in, what he buys. We refer to this as the potential conversion rate.

Now if he walks in to buy a 32 inch screen but goes out with a 64 inch screen, that's what is called an average transaction size going up.

These are critical measures of customer experience. Companies need the right kind of employees at the right time, at the right place. It is important that employees are properly trained and they spend more customer facing time. So time is one dimension. Second is employee absence- where employees take leave and don't even bother to inform the employer. It can be detrimental to the business. The third dimension, which is the most critical is scheduling. We help businesses manage all these dimensions effectively.

Could you define the entire process of work force management in detail?

For Kronos, workforce management is all about real time 360 degree view around these dimensions, which make things happen in a retail store. How well are you managing the customers, how well you are doing your business, what is the customer experience you are offering- all these aspects are inter-related to the 360 degree view on how engaged are your employees in achieving these objectives.

These days with companies opening multiple stores, store managers actually run the stores like CEO. It is pretty much a decentralised store operation that you will find at every retail outlet. The manager takes care of the entire show right from the time employees come, their absence, placing them at the right places, and managing the sales. Hence, he is mostly consumed in all these operations, which ultimately means that he does not even spend 5 per cent of his time in meeting customers. He is glued to the back office, figuring these things out. What Kronos has done in the first phase at Croma is that we have tried to simplify this process in two ways. One is to ensure that Croma across the country, which today has 15 locations and 75 stores has a centralised view to what's going on across the country.

Not only for these current stores, but as they add more stores it is extended to them as well- it is like plug and play of getting visibility of what's going on from people’s dimension perspective.

Then, centralising the entire dimension of people management even at the operational store front.

You have been talking about dimensions. Can you enlighten us about the processes involved?

The first dimension is automation to gain a centralised view so that things can be planned better, whether it's the operations team, HR leadership or the business leadership itself. They have a much better view because people in the stores are the ones who make the difference. They are the people who are meeting customers and making the sales happen.

The second dimension, which currently we are enabling, is to get some basic level of scheduling in. The basic level of scheduling is to get a simple pattern based schedule or how the shifts run so that you have a view on people's movement.

Placing the right people at the right time has a lot of other constraints too, which happens in the second phase of what we call retail optimisation. At this point in time we have not gone into optimisation.

We want to get the first building blocks ready so it's a basic scheduling in terms of knowing how they are today placing people at the basic level- both at the employee level and at the store level. From store manager upwards, they can very easily, in a few minutes, schedule and view these things and change the schedules accordingly.

Once these things are connected, it slashes the need for manual reconciliation and consolidation where people end up spending a lot of time sitting in front of papers and excel sheets to review. With our intervention, there is minimum manual intervention on a daily basis and reconciliation and approval happens in real time, so that you are not left with pending piled data at the end of the month.

How does Croma benefit from this entire mechanism?

This makes for centralised visibility and simplified processes. Functions take much lesser time enabling better customer handling experiences for employees with customers. Our next phase would be optimisation.

So when does the next phase start?

We are already in talks with the company about moving onto the next phase. This phase we talked about is already in place at the Croma stores live.

In India, the retail sector is not yet exposed to this sort of solution. Companies are still in their early phase. Moreover, Indian employees are also not used to these sort of things, which actually help them. Employees need time to get used to the change.

One thing I would like to highlight is its also about employment engagement and the technology aspect around this in terms of how we are enabling engagement in the new-age workforce.

Today, a worker who comes into a retail store and works is possibly a 20 year old or 25 year old. He wants to be informed about every minute information available. So, the way he works, he does not have the patience to call-up helpline or wait for the information to come to him. Employees nowadays look for instant engagement and Kronos today, with these sort of solutions is increasing that level of instant engagement. It enables them to know things with a click.

When you talk about workforce management, is this one solution, wherein you can pick and choose the kind of modules that are relevant to a business?

We are in the human capital management domain. It is all about managing people in a better manner. So in that space, one part of the solution addresses the historical point of view of employees, which means, we have the entire background of each and every employee working with the company. So the entire area of core employee data is stored in historical applications, which are a part of the process.

There are applications like payroll, which churns out the pay-slip for you. They do computation on your monthly working data.

The real-time operational dimension, which happens everyday in a retail store is what workforce management all about.

Aadeetya  S, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 1843)
 
Share

 
 
Infotech News
   
Arbor Networks Peakflow 7.0 Dramatically Reduces Time To Detect And Mitigate DDoS Attacks
NVIDIA Bolsters Executive Ranks With Two New Vice Presidents For European Market
Arrow To Add Hitachi Data Systems Cloud Storage To The ArrowSphere Cloud Services Marketplace
MongoDB Recognized As The Only “Challenger” In The Gartner 2014 Magic Quadrant For Operational Database Management Systems
TSMC Honors ANSYS With “Partner Of The Year” Award
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

MongoDB Recognized As The Only “Challenger” In The Gartner 2014 Magic Quadrant For Operational Database Management Systems
Axiros Emerges As An IoT Powerhouse With Product Line Extensions, Global Expansion At Broadband World Forum 2014
Zycus Launches ‘Customer Connect Series’, A Platform To Discuss & Share Procurement Practices
Most Businesses Use Third-Party Hosting And Maintenance To Manage Virtualization, According To Kaspersky Lab Survey
CRMIT Solutions Announces Mobile ADF Development Services For A More Engaging Customer Experience
Axiomtek Introduced Hardened Fanless Embedded Box System With Intel AtomTM Processor And Full Feature I/O – eBOX639-830-FL
Data Security Is A Prerequisite For Succesful “Industrie 4.0” Implementation: Infineon & Deutsche Telekom Demonstrate Security Technology
vCentric Successfully Completes Participation At The SAP’s - Multi City Roadshow ‘Innovation Express’
Oxagile Named To CIO Review’s 20 Most Promising Education Tech Service Providers For 2014
Enhanced OTT Video Monitoring: Witbe Moves Another Step Forward
 
   

Weekly

Android 5.0 Lollipop: 10 Most Exciting Features
Drupal Fixes SQL Injection Flaw In Version 7.32
20 Open Source Alternatives To Video And Audio Apps
Cloudera And Red Hat Forge Big Data Alliance
5 Ways In Which NFC Can Transform Your World!
10 Exciting New Open Source Projects!
Top 10 Flaws Of Hadoop That Are Seriously Annoying!
GPS Technology: Know The Basic Facts
Top 8 Books On Hadoop Technology
AIC SB122-TO Offers 8Bay NVMe PCIe SSD Server Solution In 1U
Intex Aqua Style X And WIIO Wi5 Exclusively Available On ebay.in
Top 10 Big Data Technologies Of Present Times
Here Are The Devices Poised To Get Google Android 5.0 Lollipop
HTC Launches Desire 516C In India @ Rs 12,990
Get Notified Instantly Of Important Changes Happening On Your WordPress
OFS CEO Rich Napoli Wins NJTC CEO Of The Year Award
 
   

Overall

Agility Systems Deals in:

Document Management System for law firms
Features
Top 8 Books On Hadoop Technology
Let's discuss 8 best books to learn Hadoop and how to get started with it....
20 Tools And Resources For Building And Testing Regular Expressions
Here we'll provide a list of 20 best tools and resources which will help you in writing regular expressions in a more streamlined way....
10 Scariest Hacking Incidents In The World!
A detailed report about the scariest side of hacking was recently released by WebHostingBuzz which gives us a list 10 scariest hacks and also possibi...
8 Best SVG Tools For Web Developers
There are some useful SVG tools which will of great help for any aspiring SVG developer. Take a look at the 8 best ones....
Top 8 Resources To Get Started With Go Programming Language
Go is a very well-structured language which has a syntax like the C language and it's very easy to learn....
Top 10 Big Data Technologies Of Present Times
Over last few years Big Data technologies are getting due attention and there are several trends and innovations in this space in recent times....
Top 10 Unexplored Areas In Java Programming Language
Here we will give you a list of 10 most unexplored areas of Java....
10 Best Practices An Independent Developer Should Follow!
Being an independent developer means you have to think beyond coding, about all partnerships and business prospective too....
10 Necessities For Modern Cloud Storage System
Here we will present a list of 10 requirements in the new generation cloud storage system of the 21st century....
10 Technologies Transforming Developers' World!
Here we'll discuss top ten technologies which are changing the nature of programming....
Ubuntu Turns 10! Here's All You Should Know!
On the occasion of 10th anniversary of Ubuntu, let's take a look at brief history of this renowned desktop distribution....
Android 5.0 Lollipop: 10 Most Exciting Features
Since the preview, Google has added lots of new features to the final release of the latest Android version. Here we will discuss top 10 features of m...
GPS Technology: Know The Basic Facts
Let's take a look how this GPS technology is operated in our daily uses....
10 Best Open Source Web Application Security Scanning Tools
Here we'll provide you with a list of 10 open source tools which are used to detect security vulnerabilities in web applications....
5 Ways In Which NFC Can Transform Your World!
Let’s have a look at 10 ways how NFC can actually rock your world in the near future....
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions