EFY Times  
Thursday, March 05, 2015

 
GO
 
 

Indian Tablet Market Lacks Eco-System: Pearson India
 
Home >> Infotech >> Interviews
 
Indian Tablet Market Lacks Eco-System: Pearson India  
 
Local brands in the segment plan to tap the potential of educational sector in India.   
Rate this news:  (1 Votes)
Friday, July 27, 2012 Recently, we have seen the Indian tablet market being flooded with numerous tablet brands, with a common objective to reach out to as many people as possible. Not only that, lately they are also focusing on valuable education content through content providers. Penguin, which is a part of the Pearson Group has moved in this direction and has plans to tie-up with multiple tablet players. EFYTimes.com spoke to Max Gabriel, senior vice-president and chief technology officer, Pearson India about how the entire process of imparting education via tablets can be exciting and successful.

Micromax, Pearson India, Penguin, Max Gabriel, Financial Times, Aakash, ClassPad, Atab, AllGo, AIEEE, Vriti, SD Card,




Tell us about Pearson, what is the group all about?

Pearson is the world's largest education company. We have three main businesses, the primary one being education, secondly, the largest Penguin Group, which is into publishing books and lastly, Financial Times, which is another world class business information company. That is Pearson in a whole across the globe.

What is the kind of partnership you have with Micromax?

With Micromax, our partnership is very specific. Our major objective is to make the test preparation content available as that is an effective channel to reach out to the consumer with our content at the moment. So we are trying to make our test preparation content available through Micromax. We are in discussion with other players as well to have Penguin books available on tablets. So any e-Pad reader can work with us. Penguin's strategy would be very open for education. We want high quality, affordable devices for a credible learning platform. We want to be able to supply our content, whether it is K12, higher education or vocational - those are three big areas. Today K 12 and higher educational are sold through B2B model as we sell it to institutions, which will be our next entry into this segment. But at the moment, for Micromax, we decided we will just focus on test content, which helps us target B2C.

When you say test prep, where do you get that content from? Is it from Pearson?

It's very much from Pearson. It's actually one of our very successful product. Students start early for test preparation for entry into professional colleges, management and engineering, sometimes as soon as from 8th grade. We make the content available through Vriti in Micromax.

Do students need to buy the SD cards for this as well?

We are looking at a couple of options. One is that they will be available for direct download on the device (DRM protected). Then we are also considering some large content, we are looking at the card approach for that. So, the content needs to be available offline rather than relying on online connectivity to go through a chapter.

Will you be making the content freely downloadable?

The content will be available only through purchase. What Vriti offers is that it directs you to take a look. It's the market place where you can go through it. Normally, students go to a shop to buy it. In our case, they can search it on Vriti. They can look for AIEEE course and buy it right there.

What will be the cost of the content. Suppose it is bought via SD card, so how is a person going to pay for it?

Today, the model that we are launching is bundled with the device and I think it is priced competitively with the physical book. It depends on the book pricing. We do not have a flat rate for all of these books. While students can go and buy it from a book shop, we are making it available on a tablet.

Is the arrangement restricted only to Micromax or is Pearson looking for other options well?

At the moment, we have tied up with Micromax. But the arrangement is not an exclusive one. We are open to discussion with anyone, depending upon their presence, strength and product.

Are you in talks with other people as well. Any positive news on that front?

We have been following developments for nine months now. The reason you have not seen us come out so far is that the combination has not been quite right, either the price point was too high or the quality was missing. So Micromax is the first one to come up with affordable pricing and a very good quality tablet. We are in active conversation with other domestic players. So if the quality and the price point works for us, we are open to partnerships.

In the past, other than Aakash, there have been companies like ClassPad, Atab and AllGo. Why have you not collaborated with any of these companies?

Quality is of prime importance in our case. There have been many local domestic hardware players that tried to do an education version that has not worked, since they lacked the eco-system.

Most of the mentioned tablet brands have offered free-loaded content. Is Pearson considering an arrangement of such sorts?

We are definitely interested in making our products available for free with the tablets. For K 12, which is our school-centric concept, the idea is to pre-install the content and sell the device as a bundle.

Have you tied up with any educational institute as well?

We sell the K12 product through schools. For higher education, we have witnessed an interest coming through. Today, we sell Universally Specific Derivative Products (USDP), where we basically tie-up with a university and create an entire curriculum for them.

Do you have such a set-up only in India or is it present in other countries as well?

I think globally this set-up has been tested because of Apple, which has attained tremendous success by releasing in North America and Europe. In other regions, we have made ourselves available, after understanding the maturity level and how the local players have developed themselves into the system. For India, it is very much a localised strategy.

How will these SD cards be made available to B2C as well as B2B?

As far as the job of making the SD cards available is concerned, for B2C, the content can be bought through retail stores, which will be handled by Micromax with their retail presence. For B2B, the content will be made available to schools, who can distribute and handle the whole transaction.

Aadeetya  S, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 2713)
 
Share

 
 
Infotech News
   
Phones And Websites Are Vulnerable To Hackers, Courtesy Outdated Encryption Keys!
Freescale Steers Auto Industry Closer To The First Crash-Less Car
WePhone App Under DoT Scanner Due To Its CLI Spoofing Feature
TNT Chooses Verizon For Global Telecommunications Network Transformation
Micromax’s Yu Yureka Goes On Sale Via Amazon Today At 2PM
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

9 Places To Learn Electronics Engineering Online
BlackBerry Intros Leap Smartphone With 12.7-cm (5-Inch) Touchscreen
Microchip LoRa Technology Wireless Module Enables IoT; First Module For Ultra Long-Range And Low-Power Network Standard
Second Cyanogen OS Smartphone From Yu Televentures Coming In April: Report
Avnet Abacus Adds More Industry-Leading Battery Technology To Its Product Portfolio In Distribution Agreement With RRC
Intex Launches Aqua Speed Smartphone At Rs 7,444
Tyroo Launches World’s First Product Ads For App Developers At MWC Barcelona 2015
Synopsys And Sensory, Inc. Deliver Ultra-Low Power Voice Control Solution For Mobile, Automotive And Consumer Applications
Micromax’s Yu Yureka Goes On Sale Via Amazon Today At 2PM
Microsemi Announces Innovative Global Navigation Satellite System Solution For The Communications Market With Integrated Clock Master Technology
 
   

Weekly

Oracle Advances Vision For Enterprise Big Data
Informatica Modernizes Data Management With Cisco To Fuel New Business Insights
Now Store 50,000 Songs In Google Play Music Cloud Locker
Apple iPhone 6, iPhone 6 Plus See Price-Cuts In India
Avnet Technology Solutions And Delta Energy Systems Partner To Deliver Cleaner, Greener UPS Solutions In Australia
Union Budget 2015-16: Key Highlights
Red Hat Introduces OpenShift Commons Community To Drive Innovation In Open Source Platform-As-A-Service
MWC 2015 Round-Up: What's In Store From Sony, Asus, LG And Lenovo!
Intel XDK All-In-One HTML5 Development Environment
WhatsApp Web Can Now Be Accessed On Firefox And Opera Browsers Too!
Microsoft Lumia 640, A 4G Budget Smartphone Spotted!
PHP vs JavaScript (Node.js): Which Is Better And Why!
10 Programming Languages To Learn In 2015 To Secure An IT Job!
Lenovo Website Hacked, Lizard Squad Claims Responsibility
MWC 2015: Microsoft Intros Lumia 640, 640 XL Smartphones
Cuberox – A Linux-Powered Computer Inside A Cube With Six Displays!
 
   

Overall

Features
5 Reasons To Choose Linux Mint Over Ubuntu!
Linux Mint is more recommended over Ubuntu by experts and here are five reasons for the same....
9 Ways To Learn How To Code!
Programming is a fun learning process if you are following the right path. Here are nine ways to teach yourself how to code....
Top 5 YouTube Downloader Tools For Ubuntu
Here are five easier ways to download YouTube videos on Ubuntu....
Top 10 Best Paying IT Job Titles For 2015
Here are top ten job titles in IT that pay over $90,000 per annum....
10 Programming Languages To Learn In 2015 To Secure An IT Job!
Are you looking for a job in IT? Here is the list of programming languages that you must know to crack the job in 2015....
Top 8 CAD Apps For Linux!
Looking for fully-functional CAD software for Linux? Here are eight best suggestions for you....
Top 5 Bit Torrent Clients For Ubuntu Users!
Are you looking for Bit Torrent client for Ubuntu? Here are the top 5 clients that you should consider using....
6 Most Common Java Performance Problems
Java performance is an issue of interest for all Java application developers. Here are top six most common Java performance issues....
6 Best Chrome Apps To Boost Your Productivity At Work!
Here we have brought you a list of great Chrome apps which can certainly increase web productivity while at work....
Key Differences Between Comparator And Comparable In Java
Even though both interfaces are used for comparison, there are some difference between them. Here are six major differences between the two important ...
9 Factors Why Bugzilla Is The Best Bug Tracking Tool
Here is why developers should consider using Bugzilla for squashing bugs....
7 Sublime Text Packages For Front End Developers
Here are seven best sublime text editors for front end developers....
6 Ways How Hackers Can Exploit IoT Products
IoT (Internet of Things) seems attractive but, it is not very secure. Here are six ways it can be the next biggest target of hackers!...
9 Characteristics Of A Bad Software Engineer
Are you a software engineer? Make sure that you don't possess following qualities in you....
8 Worst Phishing Scams Of All Time!
Here are the worst phishing scams which are also the most famous ones....
 
  View All
Dialogue
 
We Have Registered 50 Per Cent Growth In The Last Two Years: Arihant Lighting
Apart from LEDs, Arihant is associated with the promotion of renewable energy in India and therefore, manufactures various energy saving products....
“Elcom Plans To Build A New State Of The Art R&D And Manufacturing Unit In Maharashtra", Reveals MD Girish V Vaze
Starting out as a small business to cater to the industry’s need for import substitutes, Elcom International has grown to be a leader in the field of ...
Delta Magnets Ltd To Enter Into JV With Chinese Company!
The company had partnered with TDK Japan for technology transfer to manufacture magnets in India....
"Littelfuse Is Growing At Around 20-25 Per Cent In India And Expect That To Continue", Predicts VP Deepak Nayar
On the electronics side, Littelfuse has registered an 8-10 per cent growth, year on year....
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions