EFY Times  
Wednesday, September 03, 2014

 
GO
 
 

Indian Tablet Market Lacks Eco-System: Pearson India
 
Home >> Infotech >> Interviews
 
Indian Tablet Market Lacks Eco-System: Pearson India  
 
Local brands in the segment plan to tap the potential of educational sector in India.   
Rate this news:  (1 Votes)
Friday, July 27, 2012 Recently, we have seen the Indian tablet market being flooded with numerous tablet brands, with a common objective to reach out to as many people as possible. Not only that, lately they are also focusing on valuable education content through content providers. Penguin, which is a part of the Pearson Group has moved in this direction and has plans to tie-up with multiple tablet players. EFYTimes.com spoke to Max Gabriel, senior vice-president and chief technology officer, Pearson India about how the entire process of imparting education via tablets can be exciting and successful.

Micromax, Pearson India, Penguin, Max Gabriel, Financial Times, Aakash, ClassPad, Atab, AllGo, AIEEE, Vriti, SD Card,




Tell us about Pearson, what is the group all about?

Pearson is the world's largest education company. We have three main businesses, the primary one being education, secondly, the largest Penguin Group, which is into publishing books and lastly, Financial Times, which is another world class business information company. That is Pearson in a whole across the globe.

What is the kind of partnership you have with Micromax?

With Micromax, our partnership is very specific. Our major objective is to make the test preparation content available as that is an effective channel to reach out to the consumer with our content at the moment. So we are trying to make our test preparation content available through Micromax. We are in discussion with other players as well to have Penguin books available on tablets. So any e-Pad reader can work with us. Penguin's strategy would be very open for education. We want high quality, affordable devices for a credible learning platform. We want to be able to supply our content, whether it is K12, higher education or vocational - those are three big areas. Today K 12 and higher educational are sold through B2B model as we sell it to institutions, which will be our next entry into this segment. But at the moment, for Micromax, we decided we will just focus on test content, which helps us target B2C.

When you say test prep, where do you get that content from? Is it from Pearson?

It's very much from Pearson. It's actually one of our very successful product. Students start early for test preparation for entry into professional colleges, management and engineering, sometimes as soon as from 8th grade. We make the content available through Vriti in Micromax.

Do students need to buy the SD cards for this as well?

We are looking at a couple of options. One is that they will be available for direct download on the device (DRM protected). Then we are also considering some large content, we are looking at the card approach for that. So, the content needs to be available offline rather than relying on online connectivity to go through a chapter.

Will you be making the content freely downloadable?

The content will be available only through purchase. What Vriti offers is that it directs you to take a look. It's the market place where you can go through it. Normally, students go to a shop to buy it. In our case, they can search it on Vriti. They can look for AIEEE course and buy it right there.

What will be the cost of the content. Suppose it is bought via SD card, so how is a person going to pay for it?

Today, the model that we are launching is bundled with the device and I think it is priced competitively with the physical book. It depends on the book pricing. We do not have a flat rate for all of these books. While students can go and buy it from a book shop, we are making it available on a tablet.

Is the arrangement restricted only to Micromax or is Pearson looking for other options well?

At the moment, we have tied up with Micromax. But the arrangement is not an exclusive one. We are open to discussion with anyone, depending upon their presence, strength and product.

Are you in talks with other people as well. Any positive news on that front?

We have been following developments for nine months now. The reason you have not seen us come out so far is that the combination has not been quite right, either the price point was too high or the quality was missing. So Micromax is the first one to come up with affordable pricing and a very good quality tablet. We are in active conversation with other domestic players. So if the quality and the price point works for us, we are open to partnerships.

In the past, other than Aakash, there have been companies like ClassPad, Atab and AllGo. Why have you not collaborated with any of these companies?

Quality is of prime importance in our case. There have been many local domestic hardware players that tried to do an education version that has not worked, since they lacked the eco-system.

Most of the mentioned tablet brands have offered free-loaded content. Is Pearson considering an arrangement of such sorts?

We are definitely interested in making our products available for free with the tablets. For K 12, which is our school-centric concept, the idea is to pre-install the content and sell the device as a bundle.

Have you tied up with any educational institute as well?

We sell the K12 product through schools. For higher education, we have witnessed an interest coming through. Today, we sell Universally Specific Derivative Products (USDP), where we basically tie-up with a university and create an entire curriculum for them.

Do you have such a set-up only in India or is it present in other countries as well?

I think globally this set-up has been tested because of Apple, which has attained tremendous success by releasing in North America and Europe. In other regions, we have made ourselves available, after understanding the maturity level and how the local players have developed themselves into the system. For India, it is very much a localised strategy.

How will these SD cards be made available to B2C as well as B2B?

As far as the job of making the SD cards available is concerned, for B2C, the content can be bought through retail stores, which will be handled by Micromax with their retail presence. For B2B, the content will be made available to schools, who can distribute and handle the whole transaction.

Aadeetya  S, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 2511)
 
Share

 
 
Infotech News
   
Mozilla Works On Improving Security After Leak Of Developer Data!
Here's How You Can Make Safe Online Transactions!
IBM Enhances Client Experience With New Client Centre
IGATE Expands In Noida
Transcendís New MP710 Digital Music Player Makes Every Step Count
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

element14 Launches Range Of PMOD Compatible Reference Design Boards By Analog Devices
Teardown Finds Cypress TrueTouch Gen5 Capacitive Touchscreen Solution Driving Multi-Touch Display Of Samsung Galaxy S5 Mini Smartphone
SmartHome Ventures Launches To Accelerate Mass Market Adoption Of Home Automation Solutions
SmartMetric Has Embeded A Poweful Cortex Processor Into It's Fingerprint Activated Card For Biometric Controlled Credit, Debit And Identity Cards
WiLAN And Aluratek Renew Wireless Technology License Agreement
OKI Data Americas Introduces Narrow Format Digital Color Label Printing And Finishing System For Short-Run Applications
Transcendís New MP710 Digital Music Player Makes Every Step Count
Ayla Networks Selected As Global IoT Provider For Yifang Digital's Smart Home Initiative
Global IR Detector (MCT, InGaAs, Pyroelectric, Thermopyle, Microbolometer) Market - Forecast To 2020
IGATE Expands In Noida
 
   

Weekly

Overall

Features
10 Useful Tips To Make User-Friendly Website
Website designing is not an easy task as you have to keep so may things in your mind from the end of the customer. These ten tips will help you unders...
10 Handy Tools For Network Discovery And Mapping
Network security requires proper knowledge about network discovery and mapping tools....
15 Most Useful HTML-CSS Tools For You!
Front-end development is not at all an easy task, but it's not impossible though. You just need some handy tools to learn it and improve your skills....
10 Apps For Best Use Of Ubuntu
If you are new to Ubuntu and Linux, then overcome your confusion with us in choosing the best tools to work....
10 Must-Know Facts To Opt For SDN!
Proper knowledge about A-Z about SDN is necessary if you are taking a leap towards this networking. These tips will help you....
TCPdump Steps For Linux And Unix Users
If you want to match the expressions which are specified on the command line throughout a network, you need to learn Tcpdump....
10 Fastest Ways To Learn Java!
You may dream to become a Java developer or just love to create your own apps, Java is necessary for you. A best tutorial can bring the best out of yo...
10 Must-Know Programming Languages For 2014 (With Tutorials)!
Programming languages are not only for developers but for all those professionals who want to make a mark in their career. Here is a list of the top t...
10 Must-Have Apps For Linux Users
Linux has a host of options when it comes to applications. Here we give 10 best choices for you....
4 Most Useful Hacking Tools For Your PC Protection
These tools are mostly used by security consultants and hackers which means you can rely on these utilities with closed eyes....
8 Most Frightening Black Hat Hack Attacks
In 2014, Black Hat attacks have become quite popular and these attacks suggest some future possible crimes too. Have a look....
5 Best Open Source Project Management Tools
If you are an Open Source using project manager or a team member of any project management and development, then you should know the best options for ...
10 Tips To Help Cover Your Home With Wi-Fi Completely
You cannot just avoid Wi-Fi usage these days and if your entire home is Wi-Fi connected then what can be better in your life!...
Some Cool Google Drive Features You Shouldn't Miss!
Get out of your love for Microsoft Office as Google Drive features have so many things to offer you extra. Explore them with us....
Know People Behind Corporate Security Threats
You should ensure that your company is protected from all kind of security breaches and for doing that knowing the enemies around you will always help...
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesnít Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
MWC 2014
 
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
MWC 2014: Alcatel Unveils PIXI 7 Tablet With Android 4.4
Alcatel arrived at the MWC 2014 with yet another low cost Android tablet, priced at $110 ...
MWC 2014: LG F70 Unveiled With Android 4.4
LG announced the new LTE-enabled Android smartphone, LG F70, at MWC 2014 in Barcelona. ...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter 

Educational Kits
Kitsnspares.com
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions