EFY Times  
Monday, September 22, 2014

 
GO
 
 

Trane Offering Innovative Residential Solution For Homes
 
Home >> Infotech >> Interviews
 
Trane Offering Innovative Residential Solution For Homes  
 
Converging products have been the flavour of the consumer electronics segment this year.    
Rate this news:  (0 Votes)
Friday, August 03, 2012 Couple of months back, saw the entry of Trane Residential Solutions from Ingersoll Rand in the country. The brand has since been focusing on the North American market, but their extensive consumer and market study in India over the last three years has resulted in the introduction of technology, which resonates the desire of an Indian customer, or so they claim. EFYTimes.com spoke to the officials of the brand enroute to discussing their operations in India.

Ingersoll Rand, Trane Residential Solutions, home security, air-conditioner, North America, Middle East, Latin America, India, exclusive store




When did you initiate your business with Residential solutions in North America?

It is a combination of two businesses; Trane Residential and Schlage security business. So, we had combined the businesses about three years ago and we finally entered the Indian market this year.

Where all does Ingersoll Rand offer its residential solutions currently?

We are primarily focused in North America. We also sell across Latin America, some pockets across Middle East and India.

What potential do you see for such products in the Indian market?

Our research has shown us that there is a definite need and demand for such products. We have high expectations from the Indian market but we believe, it is too early to talk about figures right now. Ingersoll Rand has introduced products, which we believe will cater to customer's desires.

There are multiple brands offering such products in the country and the fact that your product pricing is premium, are you targeting only the high-end segment?

We would not like to put it that way. The entire product portfolio has come out of consumer research. Though, we do agree that the customer has to be someone who is used to the category, which clearly defines the customer as someone who has used an air-conditioner(AC). Customers nowadays thrive for convenience, for which they are on the look out for enhanced products in the market, which is exactly what we serve to offer. India is a value-conscious market but the scope for such products are more than viable.

Do you foresee any competition in the segment in India?

The way we have combined the AC and security solution, it gives us the first-move benefit in the segment. We don't have any direct competitor, but there will be individual category players, so we consider this group as our competitor.

When you say you are introducing residential solutions, does this imply that you will be targeting the residential segment forefront?

The residential base will be one of our key customer segments. The property prices have hit sky-high over the last couple of years, but if you look inside the property, you would find lack of intelligent products. We believe our products are the right fit for this segment.

What is the marketing strategy that you have adopted for the residential solutions?

Ingersoll Rand's strategy is very simple. We have understood the need to communicate our proposition, the entire inter-connectivity and we have been innovative in that communication strategy but we believe our products speak for themselves.

And what about your retailing strategy, how have you handled that aspect?

Our channel of reaching out to the consumer will be common for both; residential segment and non-residential customer. We have undertaken multiple channels, by setting up solution providers, also known as sales and service dealers. We have concentrated on the retail channel, the exclusive store format. We have also looked at other places, where the customer goes, like, home stores, modular kitchen stores.

Tell us about the manufacturing process for these products?

As far as the product is concerned, the technology implemented has been devised in India but the manufacturing is being done outside India, for the time being. We have been importing 100 per cent of the product.

Since, Trane is a customer centric product, what are the kind of after-sales service that you have adopted?

Our after-sales service, go hand-in-hand with our network. We have equipped our partners with the capability of providing service and setting up network of service providers, to ensure customer issues are tackled efficiently.

Which cities have you targeted in the first phase of operation?

We have begun our operations with 7 key cities initially and we would be expanding ourselves to across 24 cities in the next three years.

Aadeetya  S, EFYTIMES News Network


Print Email Post Comment 
(Total Views: 2199)
 
Share

 
 
Infotech News
   
HCL To Make Investment Of $9 Million For Employment At North Carolina Centre
10 Best Open Source Software For E-Commerce Platforms
Raspberry Pi Gets A Screen With HDMIPi; Starts Shipping
iOS 8 Will Not Include HealthKit App For The Time Being!
Here Comes An App That Can Read Your Mind!
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

Ultra Electronics, 3eTI Enhances Layer 3 Crypto Device With FIPS 140-2 Validation
Research And Markets: External Defibrillator Market In India 2014
Research And Markets: Global Power Cord Industry Report 2014
Vishay Announces Successful Completion Of Capella Tender Offer
Innovative Micro Technology And China R&D Center For Internet Of Things Agree To Collaborate To Expand MEMS Ecosystem In China
Sequans And USI Partner To Deliver LTE Modules Based On Sequans’ Colibri LTE Chipset For M2M And IoT Devices
Epoxy Resin Market - Trends & Forecasts To 2019: Paints & Coating, Wind Turbine, Composites, Construction, Electrical & Electronics, Adhesives
Research And Markets: Television Market In China 2014
Lattice’s New USB 3.1 Type-C Power Delivery Solution Speeds Development Of Next-Generation USB Connectors
New Motorola Solutions Imagers Make Data Capture Fast And Easy From Near, Far Or Wherever You Are
 
   

Weekly

15 Skills That Make You A Real Geek!
15 Skills That Make You A Real Geek!
Arrow Inspires Channel Partners At Big Data Symposium
10 Must-Have Free Software In Your PC
5 Points You Need To Remember The Most About Diodes
SanDisk Continues Momentum In Pro Video Industry, Delivering Leading-Edge Capture And Storage Technologies
5 Online Tutorials For Ethical Hacking
Learn How To Create Animations Without jQuery
12 Rules To Follow To Create Quality Code
10 Best Alternatives To WordPress Blogging Platform
Best 10 CSS Editing Tools For Programmers And Web Developers
5 Reasons Why You Need Bash Scripting
Top 18 Android KitKat Smartphones Available In India!
Top 10 Books On Computer Network Security
Best 10 Live CDs For Network Security On Linux Distributions
10 Reasons Why You'll Find JavaScript As The Best Language For Web Development
7 Best User Interfaces For Web Designing
 
   

Overall

Agility Systems Deals in:

Document Management System for law firms
Features
10 Best Open Source Software For E-Commerce Platforms
Open source is an attractive option as most of the open source shopping cart software include the best features and tools without any major licensing ...
10 Best JavaScript Frameworks For Mobile Developers
Here is a list of top 10 mobile touch JavaScript frameworks, which can help developers to learn which are best suited for them to overcome the challen...
Top 10 Video Tutorials For HTML5 Beginners
HTML 5 has been introduced with some better specifications than its predecessors, and it introduces mark-up and application programming interfaces for...
10 Best Free Blogging Platforms For Bloggers!
We here provide a list here of 10 best free blogging platforms which are packed with exciting features....
Top 10 Drupal Video Tutorials For Beginners
Drupal is quite important for developers and if you are just planning to start with Drupal, then here are some best online tutorials for you....
10 Helpful Must-Know Facts For Git Beginners
It's open source but it offers such features and options which are enough to baffle beginners. Here we provide a list of tips and tricks which will he...
10 Best Alternatives To WordPress Blogging Platform
Though WordPress is a great platform to use by bloggers, there are some great alternatives to it too, which may fulfill your requirements in a much be...
10 Best Programming Fonts For Coders
Sometimes you're happy with the default monopaced font, which is not always best for you. There are several free fonts for programmers and coders arou...
7 Best User Interfaces For Web Designing
The look and feel of a UI is definitely important but the most important factor is its functionability in terms of navigation....
Switching To Linux From Windows? Keep These 10 Facts In Mind
It's true that it's difficult to shift to Linux from Windows. But it's not impossible. You just need to remember 10 basic points while making this swi...
10 Reasons Why You'll Find JavaScript As The Best Language For Web Development
Developers love to use JavaScript and here are the best 10 reasons why you need to learn JavaScript for your web development aspirations....
Top 10 Books On Computer Network Security
To enhance your knowledge about computer security, here we provide a list of best 10 books which will help in your better understanding of the domain....
5 Points You Need To Remember The Most About Diodes
If you are working with electrical or electronics circuits, then you can't forget the basic operations and requirements of diodes. Here we present a b...
Top 10 Download Managers For Linux To Make Download Faster
There are loads of choices for you, if you are looking for the best open source download managers for Linux but selection becomes quite difficult. Her...
Best 10 Live CDs For Network Security On Linux Distributions
Live CDs load into the memory and access your operating system and other tools, without any permanent installation on the machine....
 
  View All
Dialogue
 
10 Questions That Google Never Asks While Hiring!
Here is a list of 10 questions that Google just banned from their interviews....
For Enjay, Open Source Technology Is A Way Of Life
An entirely open source-based company, Enjay IT Solutions, has built itself a reputation in the OSS domain....
Switching To Tizen Doesn’t Mean We Are Abandoning Android: Samsung
The company has worked to build Tizen up from scratch and has now introduced it to developers and the general public with its latest range of wearable...
Venturing Into The Cloud? Develop A Customised Cloud Strategy First!
Diksha P Gupta speaks to Rushikesh Jadhav, cloud evangelist, ESDS Software Solution Pvt Ltd, on how the cloud has changed the way compan...
HTC Is Strong And There Are No Plans Of Sale Now Or In Future, Says HTC's Senior Director-Marketing
Atithya Amaresh from EFYTimes had an exclusive chat with Sirpa H. Ikola, senior director, Marketing, South Asia, HTC about its devices and its plans w...
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2014 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions