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Consumer Cloud Computing: The New Battleground
 
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Consumer Cloud Computing: The New Battleground  
 
   
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Wednesday, August 08, 2012 blueocean, a services organization with a deep focus on market intelligence, social media and data analytics, has revealed interesting insights relating to consumer’s understanding of cloud computing, this according to a new study conducted in India, The United Stated of America and Germany. Despite all the hype in the last few months around consumer “Cloud Computing” services, blueocean’s new study has found that consumer awareness and understanding of “Cloud Computing” is still at a very `nascent stage. This combined with concerns around security and privacy stand in the way of the projected boom in “Cloud Computing” services.






Commenting on the new study, Dr. Kumar Mehta, CEO, blueocean said, “We were surprised to know that although adoption levels of “Cloud Computing” services such as email, social networking, and internet telephony is over 80% today, however most users do not see these as ‘Cloud Computing’ services. Awareness levels of the term ‘Cloud Computing’ was lower than expected at around 60 percent in the United Stated and Germany and only 40 percent in India. What was more shocking was that less than 20 percent of online consumers in the U.S. and Germany and less than 10 percent in India were able to articulate the same, indicating very low levels of comprehension”

He added, “Based on our comprehensive study covering individuals from India, America and Germany we were able to identify three concerns which included, security, privacy and ease of use with security and privacy being two of the major concerns in consumers perception while adopting “Cloud Computing” services. Interestingly, these concerns were higher in USA and Germany, in fact nearly double as that compared to India. This would mean IT vendors have to make it clear to the consumers what cloud services are and mitigate the security and privacy fears in their minds.”

Following this detailed study on various aspects as well as country IT infrastructure and IT penetration data, blueocean has been able to develop a “consumer cloud readiness index” with three sub-indexes: Cloud Technology Adoption Index, Country Cloud Infrastructure Score and New Technology Inclination Index.

Based on the current wave of the study, blueocean have pegged the cloud readiness scores as USA – 47; Germany – 41 and India – 26. Low IT penetration and poor IT infrastructure, apart from the lower awareness levels were the reasons for a relatively lower index for a market like India.



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