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Western Group's Brandzone Store Launched In Riyadh
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The new store is spread across 33,000 square feet.
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Monday, August 20, 2012:
The group has brand like Geepas under its umbrella that deals with products like electronics to home appliances. The company also announced an ambitious plan, under which it will invest SR 1 billion in the Kingdom, by opening 50 Brandzone stores by 2015.
"The plan is to open 10 Brandzone stores in Saudi Arabia in a year from now," said Muhammed Riyas, Brandzone general manager.
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The Brandzone general manager also announced rewards for customers in the form of shopping vouchers and massive discounts on the occasion of Eid Al-Fitr and also during the rest of the year.
Riyas said that the store would feature the four major brands namely Channel Six, Shoe Point, Babystore and G Square, which is a combination of two major retail brands "Geepas" and "Royalford," which offer a range of home appliances, kitchenware, entertainment tools etc.
The Western International Group began its business operations in 1984 in Bahrain. Its brand Geepas is currently available in 82 countries across the globe and it offers over 1500 products catering to 360 degree requirements of a household.
GEEPAS stands as the world's largest Electronics brand portfolio and the only company, which covers multiple segments like Entertainment Products, Home Appliances, Kitchen Appliances, Personal Gadgets and lighting products.
Aadeetya S, EFYTIMES News Network
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