EFY Times  
Monday, August 31, 2015

 
GO
 
 
LED Lights Are Beyond The Budget Of An Average Buyer: GlacialTech
 
Home >> Electronics >> Interviews
 
LED Lights Are Beyond The Budget Of An Average Buyer: GlacialTech  
 
"Buyers are therefore going for products, which are cheaper without being fully aware of their demerits. Lack of awareness among Indian consumers is posing a major challenge."   
Rate this news:  (0 Votes)
Thursday, September 06, 2012 As part of our series titled 'Global Trade Opportunities' where we try and identify international firms that are looking forward to do business in India, Anurag Gaur from EFYTimes spoke to Carol Chiu, marketing head, GlacialTech Inc. about their business strategy in India and their plans going forward.

Having established strong relationships with LED semiconductor, thermal, SMPS and mechanism technology leaders worldwide, GlacialTech leverages engineering, efficient manufacturing and the highest-quality materials to provide high brightness, low power LED lighting solutions for indoor, outdoor and other customised applications under the GlacialLight brand.

GlacialTech, Carol Chiu, Global Trade Opportunities,




Q. Please give us an overview of GlacialTech.
A. Established in June 2001, GlacialTech Inc. is a Taiwan-based company specialising in PC accessories such a cooling solutions, power supplies, enclosures for consumers as well as professional applications and LED lightings. In recent years, GlacialTech has aggressively expanded its product ranges and established various sub-brands.

These are divided into cooling solutions for PCs and notebooks, PC power supplies, and LED lighting solutions. One of our major manufacturing plants is located in Dongguan, China. The company started as a manufacturer of CPU cooling fans for system integrators and end-users, also providing customised services for OEM and ODM clients.

Having two core technologies under one roof viz. heat sink management and power supplies, GlacialTech decided to go for LED business.

GlacialLight, founded in 2008, is the company's sub-brand focusing on finished LED products. It attempts to provide low and high power LED lighting solutions for architectural lighting, commercial lighting, ceiling lighting, residential lighting, industrial lighting, track lighting, and dimming applications as well as LED driver modules.

Q. How do you see India as a market for GlacialLight's products and services?
A. The market in India for LED-based lighting is evolving at lightning speed, with the rapidly increasing awareness about LED-based lighting products. The demand for the same would continue to do so in the days to come. The LED has immense business potential brewing in the Indian LED lighting market due to power shortages and high electricity cost.

GlacialTech enjoys good share in the Indian LED lighting market. The company is a total solution provider for indoor and outdoor solutions, such as downlights, panel lights, high bay, floodlights (13W, 27W, 110W), MR16, BR series lamps, T8 tubes, A19 and LED drivers etc.

Q. Out of the range of products and services that you deal in, what are the kind of products that you feel find more takers in India?
A. GlacialTech Inc. is already selling the lighting and drivers products in India. We have products for both retrofit and new projects for hotels, hospitals, factories and offices, among others. With growing numbers of assembly line manufacturers in India, we also see an increase in demand for our high-quality LED drivers every month.

Q. What is your go-to-market strategy with regard to the Indian market?
A. We aim to increase our market share in India by introducing innovative products. We are currently planning to expand our distribution network statewide.

The company also plans to open an office in India in the coming years, depending upon the market dynamics.

Q. Where all is your company present in India?
A. GlacialTech Inc. doesn't have any office in India so far, but in future we have plan to open a branch office. And yes, we do have distributors for our LED lighting and LED drivers product range.

Q. Are you open to partnering with distributors and system integrators in India?
A. We do have some distributors for some of our products in the country. But we are always looking for potential customers in the Indian market.

Q. What are the challenges that you have faced and foresee in India?
A. One of the major challenges faced by the LED lighting industry is price difference; LED lights are beyond the budget of an average buyer. The current price of LED Lights in India is on the higher side. This is the reason why customers are opting for cheaper LED products.

The current scenario is not too good for buyers, as there is no unified standard for these products. Buyers are therefore going for products which are cheaper without being fully aware of their demerits. Lack of awareness among Indian consumers is posing a major challenge. In the LED business, manufacturers are coming up with their own light sources within their own range, which are mostly incompatible with the other manufacturer's light sources. So lighting market is facing the situation in which the light source itself is not standardised.

I believe that there is a need to create awareness not only at the buyers' end but also for the manufacturers. At the buyers' end, awareness can be generated by propagating the long-term benefits of the technology and quantifying its cost-effectiveness.

Q. What have been your marketing initiatives to generate more business in the country?
A. GlacialLight has been actively participating in the lighting exhibitions held in Delhi, Mumbai and Chennai. We also participate in TAITRA business group and also organise annual seminars to educate our customers about our latest inventions in the field of LED lights and LED drivers.

Our country manager visits India every quarter to be in touch with the current customers and also develop new ones.



Print Email Post Comment 
(Total Views: 1950)
 
Share

 
 
Electronics News
   
SanDisk Introduces New All-Flash Reference Architectures And Enhanced Portfolio Of Certified Flash Products For VMWare Virtual SAN 6
Panasonic Announces Pricing/Availability For AG-DVX200PJ 4K Handheld Camcorder
USGS Evaluates Sigma Space’s Single Photon LiDAR As A Key Technology For Its 3D Digital Elevation Program
Lithium Boost Technologies Announces New Release Of Its Smart Lithium-Ion Battery Chargers For Low Speed Electric Vehicles (LSEV)
M2 Marketing And Management Announces Partnership With Gibson Innovations To Promote Integrated Fitness Headphones
 
 
 
     
     
     
     
     
     
Most popular
 

Daily

M2 Marketing And Management Announces Partnership With Gibson Innovations To Promote Integrated Fitness Headphones
Larson Electronics Releases Explosion Proof LED Light With 250’ Cord And Explosion Proof Plug
Nextiva Receives 2015 Communications Solutions Product Of The Year Award Nextiva Office Recognized For Exceptional Innovation In The Cloud Communicat
nQueue Simplifies Scanning With iA Scan Desktop
Lithium Boost Technologies Announces New Release Of Its Smart Lithium-Ion Battery Chargers For Low Speed Electric Vehicles (LSEV)
USGS Evaluates Sigma Space’s Single Photon LiDAR As A Key Technology For Its 3D Digital Elevation Program
Panasonic Announces Pricing/Availability For AG-DVX200PJ 4K Handheld Camcorder
SanDisk Introduces New All-Flash Reference Architectures And Enhanced Portfolio Of Certified Flash Products For VMWare Virtual SAN 6
 
   

Weekly

Overall

Features
Top Four Markup Languages
Formatting and publishing documentation is a crucial part of programmer's life. Markup languages simplify this task....
Top Five File Managers For Linux
File management programs streamline and simplify the process on your computer....
Now Water Your Lawn Using Raspberry Pi
An open source enthusiast, Robert Booth has developed a prototype of lawn watering system....
Download Mozilla's Open Source Furniture To Furnish Your Office At Low Cost
Mozilla and Nosigner are enabling inexpensive office furniture with open source schematic....
Top 5 Free Ebooks, Movies And Audio Books For Your iPad And Kindle!
Here is a list of best free books, movies and audio books from OpenCulture!...
Chinese Hackers To Attack India
A sophisticated cyber espionage group from China is working day and night to steal sensitive diplomatic information....
Speech System Used By Stephen Hawking Is Now Open To All
Intel has released the open source code of the speech system it developed for Stephen Hawking....
Top 4 Command Line Based Email Clients
Once you master one of these clients, you may not want to go back to GUI based clients....
Five Big Data Projects To Watch Out For!
Here are five important Open Source Big Data projects that you may not know about....
Top Five Community Tools
Top-notch tools can help in growth and maintenance of communities that make real difference....
Top Five Open Source E-Commerce Platforms
Establishing online presence of your business is very simple with these platforms....
Five Things You Need To Know About BLE
Bluetooth Low Energy (BLE) Technology is set to improve the lifestyle of consumers....
LibreOffice 5.0 Brings Major Performance Changes
LibreOffice 5.0 proves to be the best free alternative to Microsoft Office. ...
Five Must-Have Apps For Chromebook
You can also install and use these apps on Chrome browser on any OS....
Top Five Linux Based Mobile Operating Systems
Open source operating systems are ruling the computing world. ...
 
  View All
Dialogue
 
Meet Pranjal Saxena, India's 21 Year Old Electronics Wizard
Milan Ondhia of EFYTimes was in a forthright conversation with the 21 year old Pranjal Saxena from New Delhi; an aspirant at the WorldSkills meet, in ...
“We Offer Managed Document Solutions To CIO And IT Decision Makers”: Canon
Manufacturing within the country will surely reduce the cost of our devices, but manufacturing can begin only if there is the desired eco-system and w...
“One Day The End User Can Open Up A Used Battery, And Use What’s Inside As Barbecue Sauce”
Of course that is not something currently possible, but what B&B Batteries does have are some secret recipes for their very specialised battery design...
We Wish To Procure All The LED Components Within India: Avni Energy
G. Gururaja, director, Avni Energy Solutions Pvt Ltd, shares his views about the expanding LED industry in the Indian market and the company's plans i...
We Have Registered 50 Per Cent Growth In The Last Two Years: Arihant Lighting
Apart from LEDs, Arihant is associated with the promotion of renewable energy in India and therefore, manufactures various energy saving products....
   
  View All
Videos
 
First Look: LG Optimus G
The phone sports a high-end display and comes powered by a powerful processor. ...
Create QR-Codes For Free
TEC-IT releases the freeware QR-Code Studio to provide a quick and convenient way of QR code creation for every application scenario....
DoT Secretary Shares Plans For Growth Of Telecom Sector
M.F. Farooqui has recently taken charge as secretary, Department of Telecom....
Hands-On: Sony Xperia Z
Xperia Z is Sony's first entrant model in the big-screen smartphone category. ...
Hands On: Videocon A30 Smartphone
Videocon, the consumer electronics company which is known for its refrigerators, washing machine and air-conditioner has unveiled its Android-based sm...
   
View All
   
 
IFA 2014
 
IFA 2014: LG Launches 34-Inches Curved Monitor
The company is yet to confirm price and availability of the device....
IFA 2014: Intel Launches First Core M Range Of Processors
This range of processors is tailor-made for 2-in-1 devices which include a tablet and a laptop....
MWC 2014: Tablet Lets People Feel Textures On Its Screen
Now feel what you see on your tablet, by way of ultrasonic waves....
MWC 2014: 4K Android Tablet Games To Kill Consoles, iPad
Tablet makers like Samsung want to beat the iPad by making 4K tabs. ...
MWC 2014: This Vodafone Backpack Helps Get Network In Disaster Situations
Two engineers of Vodafone New Zealand displayed the "mini" mobile network by Vodafone substructure in a backpack. ...
MWC 2014: Wilocity Chipset To Bring 'Lightening' Speed To Mobile Phones
Wilocity has developed a WiGig chipset for mobile phones that will bring lightning-fast wireless capability ...
MWC 2014: Samsung Introduces Octacore, Hexacore Chipsets
The Korean giant, Samsung unveiled two new octacore and hexacore chipsets at MWC 2014, in Barcelona. The company previously used Exynos 5 Octa 5410 ch...
   
View All
   
 
Events
 
19th Consumer Electronic Imaging Fair To Be Held On ...

View All
   
   
 
 

home archives contact us advertise with us
           
Magazines Portals Directories Events News Verticals Educational Institute  
Electronics for You
Open Source for You
Electronics Bazaar
electronicsforu.com
efytimes.com
opensourceforu.com
electronicsb2b.com
Electronics Annual Guide
EFY EXPO INDIA
EFY EXPO WEST
ELECTRONICS ROCKS
EFY Awards
OSIDAYS Expo
Electronics
Infotech
Linux & Open Source
Consumer Electronics
Science & Technology
BPO
EFY Techcenter

Educational Kits
Kitsnspares.com  
 
 
© Copyright 2015 EFY Enterprises Pvt. Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions