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AMD Banking Big On The Indian Market
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AMD has recently launched the workstation graphics cards including W8000, W7000, W5000 along with AMD FirePro Accelerated Processing Unit (APU). The graphic cards are priced between Rs 45,000 and Rs 3,00,000 for the Indian market.
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The AMD FirePro W9000 GPU is a workstation graphics card, which increased memory bandwidth and greater multi-display support performance. This new series will be helpful to gamers and designers.
EFYTimes.com spoke exclusively to Anish Pandey, BDM- India, AMD Firepro Professional Graphics about the design challenges involved with the graphic cards and his views on quality and reliability of FirePro W Series. Excerpts:
Where are you manufacturing AMD FIRE PRO W Series?
FirePro W Series is an imported product in India. We manufacture it outside India, It is imported as a complete card in India via the OEMs like Lenovo, ASUS, HP and Dell. The OEMs get the cards integrated with their products.
What will be your business strategy for Indian market?
This year we have launched new series of graphic cards called FirePro W 9000, W7000, W5000. The advantage of the series is that we are only vendor who is offering the Gen 3 Cards, that are the next generation cards. These cards offer higher bandwidth with 128 bit rate. We are committed to the market with new generation products. We want to grow as the market is growing and new verticals are coming up.
Are you planning to launch some new products by next year?
Yes, work is going on and you know that a launch is continuous activity. We continuously work on new products because the technology is keep changing day by day. We have new products are coming up by next year. For this year, the line of products is completed.
You have already launched these graphic cards abroad. What type of response are you getting in the foreign markets for the Firepro W Series and what type of response are you getting in India?
I am very excited about Indian market and we are getting good responses from our partners. People are excited about our products. We already are selling our graphics cards in India. The momentum is already there and we are getting lot of interaction and growth is there in Indian market. We want to increase our numbers, services, business and our partners so we work on this month by month.
How many stores and distributors do you have across the country?
It is not retail product completely. This is more professional based products, so we have one distributor in India. Now, we have regional distributor concept now in major states across the country.
Rohit Dhyani, EFYTIMES News Network
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