According to the KPO white paper, "India is by far the most attractive KPO destination, thanks to its competitive salaries which is 40 per cent less than that in the US; more than 70 million people with proficiency in English; and large and competent pool of quality professionals with nearly three million new graduates joining the work force every year."
Kelly Services said, "India is expected to achieve a very high growth rate in all the technically advanced segments of the KPO Industry with data and market research along with R&D in medical/pharma constituting more than 50 per cent of KPO business in India. KPOs in India have the capability to compete on equal footing with the best in the world on process and technology."
Achal Khanna, country general manager, Kelly Services India, states, Unlike BPO, where the recruiting process is relatively simpler, and aims to check voice, accent or data entry and attitudinal skills, the KPO recruiting process has to be much more complex, as it also involves evaluation of domain knowledge, intelligence, analytical and data mining skills, decision making abilities conceptualising skills, verbal and written communication skills, attitude, ability to work in teams and under pressure."
The Kelly Services KPO study also found out that in the Indian context, the KPO industry is estimated to generate about 2,50,000 jobs in five years. In addition to that, KPO salaries can be 25-50 per cent higher than those offered to the same domain experts like engineers, doctors, CAs, lawyers, architects, biotechnologists, statisticians, MBAs, economists etc. in a conventional job.
Realising the potential for quality manpower in the KPO Industry in India, Kelly Services India has set up a special team which has been trained to fulfill the recruiting needs of this rapidly growing industry segment, the company informed. |
I agree with your insights. The major challenge faced by the KPO industry is supply side challenge. Domain and context knowledge is crucial for the KPO industry along with communication and expression skills. At SG Analytics, a fast growing pure play KPO we pay a lot of emphasis on training internally to iron out these issues.
