The company's earlier title launches have been receiving overwhelming response from customers. In order to help curb piracy, Moser Baer last year entered the market with DVDs and VCDs priced at Rs 34 and Rs 28, respectively. The company gave a compelling value proposition to its customers at a time when DVDs and VCDs were priced in the range of Rs 200-Rs 600 and Rs 100-Rs 200, respectively. By 2007-end, Moser Baer targets to own exclusive copyright licences of 40 per cent mainstream Hindi films ever produced in this country. By the end of 2008, they expect the figure to reach 50 per cent.
The company has already lined up over 475 distributors across the country and stocks shall be soon available in around 100,000 outlets. Some of the popular titles available in Hindi are Sholay, Koi Mil Gaya, Andaz Apna Apna, Iqbal, Dillagi, Hero No.1, Saagar, Maine Pyar Kiya, Hum Aapke Hain Kaun, Aradhana and Amar Prem. Some of the popular titles in Gujarati are Desh Re Joya Dada Pardesh Joya, Gaam Ma Piyaryu Ne Gaam Ma Sasar, Jode Rahejo Raj and Moti Verana Chawk Ma.
According to, Harish Dayani, chief executive, entertainment business, Moser Baer, "With this acquisition, we own or have licence for over 2,500 Hindi titles and for over 400 Gujarati titles. This acquisition enables us to offer some latest hit titles to consumers at affordable prices points between Rs 28 – Rs 39 for VCD/DVD, by leveraging upon our patented and proprietary technology. I believe that at these price points, consumers will finally have wider choice to 'Own Bollywood."
Moser Baer's new division is close to acquiring copyrights/exclusive licence for more than 9,000 titles in all major Indian languages, which comprises a third of all movies produced till date in India. |
