"This a pure permission-based mobile advertising offer -- the consumers get the best of the deals and the retailers get to use a robust and cost-effective advertising medium. Consumers get access to information/deals and discounts at zero cost as this is a telecom operator independent service," said Narasimha Suresh, chief executive officer, Telibrahma Convergent Communications.
Starting from this festive season, the solution will extend itself as a permanent feature in the street. The solution is deployed by TELiBrahma and is ready for utilisation.
"We will initially do a trial run of the solution for a period of 15 days with select stores on the street (like DCM, Nobel Furnishings, The Favorite Shop etc.) and then will extend it to 100 of the 200 shops in the area," added Ajay Motwani, secretary, Commercial Street Association.
TELiBrahma, by introducing this solution, wants to give a platform for the SME segment and perceive how mobile marketing facilitates the retailers. In this perspective, the advertising cost associated to advertise on this medium is kept very low. Telibrahma also plans to introduce a mobile application which would become a Commercial Street location guide that would help consumers to locate the retail outlet they intend to shop at. |
