René Bonvanie, senior vice president, worldwide marketing, partner programmes, and online services, Serena. “With Business Mashups, Serena provides an effective way to harness the innovation that exists at every level in every department across an organization – and convert that innovation into business productivity. We call this innovation without permission.”
Mashers can use Serena Mashup Composer -- a point-and-click visual design tool -- to connect applications and automate business processes, such as sales discount approvals, all without writing any code. Then, with the click of a button, Mashup Composer publishes Business Mashups to Serena Mashup Server, an engine that executes Business Mashup while providing the security and compliance that IT requires.
To get companies started with Business Mashups, Serena will be offering an initial set of 13 free, pre-built Business Mashups that can be deployed immediately to address some of the simple yet time-consuming processes in business.
Serena’s pre-built Business Mashups automate common business and IT processes including: vacation requests, employee onboarding, sales discount approvals, agile project management, support case escalations, and IT change requests.
Additionally, Business Mashups combine content and processes from many different systems using SOA and Web services interfaces. Virtually any modern system can be 'mashed' including: Salesforce.com, Siebel, Microsoft Sharepoint, Remedy, HP Mercury and others. |
