Western India today contributes to about 30 per cent of the total turnover. Maharashtra has the distinction of being the top performing state for Intex in Western India. It has shown substantial growth in the PC segment, year after year, informed the company. Considering this, Intex has chalked out a growth strategy with focus on desktops, notebooks and TFT-LCD monitors.
The company plans to increase sale of these items in the state from Rs 8 crores in 2006-07 to Rs 16 crores in 2007-08. Intex PC and other peripherals have been recently approved by DGS&D, as a result, the company expects to build up sales volumes in government and quasi-government organisations, PSUs, educational institutes, etc.
The company is also setting up a mother warehouse at Bhiwandi, to facilitate timely deliveries to branches in western region and in other parts of the country; and also setting up a Western region office and regional service centre, in Ahmedabad.
Ramesh A Vaswani, executive vice chairman, Intex, said, "There is a lot of untapped market potential for Intex products in Western region particularly in Mumbai and greater Mumbai area. Our increasing commitments in this region can be gauged from the investments in leased out and self owned real estate and from the headcount which has gone up from 72 to 152 in the last one year. We expect to add about 60 more team members by the end of this financial year. Very recently, Intex has also tied up with a boutique advertising agency in Mumbai to draw up its all-India campaign for ATL and BTL activities." |
