According to Dr Windsor Holden, author of the report, "Traditionally, services such as ringtones and wallpapers accounted for the bulk of mobile entertainment services. However, usage patterns are changing rapidly with the increasing availability of more sophisticated and attractive content such as streamed and broadcast video, social networking services and multiplayer games, which have been designed specifically for the mobile environment."
The report also notes that in some mobile areas – such as gambling, adult content and some social networking services – national and international legislation could either adversely impact on growth, or in some cases prevent any service deployment. |
