According to the company, the quality of Mippin’s ad-supported games will be as high as those available from any other service, and the advertising does not interrupt the game or affect playability. Ads are inserted when a game is launched and when a user completes a gaming session. Mippin users will be offered a choice of 200 games at a time with the full set rotated to a new selection on a regular basis. The games are accessible to all users without charge through Refresh Mobile’s use of Greystripe’s AdWRAP Catalogue service.
Commenting on the occasion, Robin Jewsbury, co-founder, Refresh Mobile, said, “We wanted to continue our philosophy of providing free ad-supported quality content to our users, and Greystripe provides some of the best free games we’ve seen. Following on from the successful launch of our free video downloads service, the launch of our games section underlines our commitment to bringing the best free content to mobile users through a single mobile portal.”
“Mobile games are rapidly becoming one of the most important social media types in mobile because they are highly interactive and can drive users back to the community,” says Alvaro Bravo, VP, business development, Greystripe. “Our partnership with Refresh Mobile shows how ad-supported mobile content is becoming an integral component to mobile communities.” |
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