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Adobe Opens Up Flash, Launches Open Screen Project Adobe Opens Up Flash, Launches Open Screen Project
 
Adobe said removing licencing fees for embedding Flash on devices will drive the move to greater adoption in mobile and other consumer areas such as television.

EFY News Network  (1091)

Friday, May 02, 2008:  Adobe Systems has rolled out the Open Screen Project, supported by ARM, Chunghwa Telecom, Cisco, Intel, LG Electronics Inc., Marvell, Motorola, Nokia, NTT DoCoMo, Qualcomm, Samsung Electronics Co., Sony Ericsson, Toshiba and Verizon Wireless. The project is dedicated to driving Internet experiences across televisions, personal computers, mobile devices and consumer electronics. Also supporting the Open Screen Project are some content providers, including BBC, MTV Networks and NBC Universal, who want to deliver Web and video experiences live and on-demand across a variety of devices.
The Open Screen Project is working to enable a consistent runtime environment -- taking advantage of Adobe Flash Player and, in the future, Adobe AIR -- that will remove barriers for developers and designers as they publish content and applications across desktops and devices, including phones, mobile Internet devices (MIDs) and set top boxes. According to Adobe, content for Adobe Flash Player reaches over 98 per cent of Internet-enabled desktops and more than a half billion handsets and mobile devices today.

“Adobe is spearheading the Open Screen Project with support from industry leaders who share a common vision to provide rich, interactive experiences across computers, devices and consumer electronics,” said Shantanu Narayen, chief executive officer, Adobe. “A consistent, more open platform for developers will drive rapid innovation, vastly improving the user experience.”

The Open Screen Project will address potential technology fragmentation by enabling the runtime technology to be updated over-the-air on mobile devices. The consistent runtime environment is intended to provide optimal performance across a variety of operating systems and devices.

To support this, Adobe will continue to open access to Adobe Flash technology, accelerating the deployment of content and rich Internet applications (RIAs). This work will include: removing restrictions on use of the SWF and FLV/F4V specifications; publishing the device porting layer APIs for Adobe Flash Player; publishing the Adobe Flash Cast protocol and the AMF protocol for robust data services; and removing licencing fees – making next releases of Adobe Flash Player and Adobe AIR for devices free.

“Delivering a highly responsive, uncompromised Web and rich media experience to consumer devices and the digital home is a key focus for ARM and our partners,” said Warren East, CEO, ARM. “The Open Screen Project with Adobe enables ARM and our partners to optimise and deploy Flash Player and Adobe AIR across billions of ARM Powered devices and unlocks the ability for hardware optimizations on future ARM processors.”

Shared Christy Wyatt, vice president, software platforms and ecosystem, Motorola, “We expect the Open Screen Project to further accelerate the use of Flash technology and innovation in mobile applications, interfaces and platforms, allowing mobile users to experience the richness of the Web on a variety of new devices.”

“A broad range of our handsets are Flash-enabled based on our belief that an engaging and integrated mobile application and Web experience is essential to our users. Adobe’s Open Screen Project will help to further expand the use of Flash technology across the full family of Sony Ericsson mobile devices to energize communication,” said Rikko Sakaguchi, head, portfolio and propositions, Sony Ericsson Mobile Communications. “Flash technology and Adobe AIR are natural fits to Sony Ericsson’s strategy of building on the best of the Open Web Standards and will help provide new mobile experiences to millions of users around the world.”

EFY News Network


 
 
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