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Home > Infotech > International > Business Deal
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HP Partners With EA HP Partners With EA
 
... to deliver personal gaming experiences beyond the box.

EFY News Network  (2076)

Thursday, June 12, 2008:  HP has announced a new marketing initiative involving a collaboration with Electronic Arts and its upcoming release of the anticipated game from Will Wright, Spore. Through this initiative, consumers in Asia Pacific will have the opportunity to download the trial version of Spore Creature Creator from mid-July 2008 and have a go at creating their own Spore creatures.
HP, together with EA Asia Pacific and MTV Asia Networks, will also promote an Asia Pacific Spore creature creation design competition in the same period. The trial version of Spore Creature Creator and details of the competition will be available on www.SporeShow.com shortly.

Stated Ajay Mohan, vice president, marketing, personal systems group, HP Asia Pacific and Japan, “With EA and Spore, we found a strong synergy in providing customers across all age groups a unique PC experience and an avenue to express themselves, with imagination as the only limit.”

“The team at EA’s Maxis studio is thrilled to partner with HP to help bring the Spore Creature Creator to gamers in Asia,” said Lucy Bradshaw, executive producer, Spore and general manager, Maxis. “The Spore Creature Creator gives players powerful and intuitive tools to express their creativity and share their creations with their friends and the world through this promotion.”

Spore from the creators of The Sims gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilisations, sculpt entire worlds and explore a universe filled with creations made by other gamers. Spore gives players creative tools to customise nearly every aspect of their universe: creatures, vehicles, buildings and even UFOs.

EFY News Network


 
 
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