According to Sanjay Sharma, vice president, sales, Samsung IT business, "The depreciating rupee and the rising inputs costs have compelled us to effect this price increase."
Samsung has a series of LCD monitors across Myst, Hayden and Touch e series in the screen sizes between 15", 17", 19", 20" and 22" including wide screen models. The top of the line Touch e series comes with a contrast ratio of 8000:1 for finer video and pictures, 16.7 million colour support, MagicClear technology for anti reflection and wide viewing angle. The Samsung LCD monitors are priced between Rs 7,500 and Rs 14,000.
Earlier this month, LG Electronics India also announced price hike across categories like monitors and optical storage devices. The targeted price increase is around 7-10 per cent.
Commenting on the price hike, R Manikandan, business group head, monitors and OSDs, LG India, said, "It has become imperative for us to consider price hike due to rise in exchange rate, which has gone up significantly in the last 1 month. From sub 40 range in the last week of April, the exchange rate has gone up to 42.5 as on 29 May 2008. This is approx. 7 per cent rise in exchange rate over the last 1-month period, resulting in increased costing, calling for increase in market prices." |
