Announcing the consumer promotion, Sunil Dutt, country head, Samsung Telecommunications India, said, "True to our brand philosophy of 'Next is What?', this consumer promotion is exciting not only in terms of the quantum of gifts to be won by consumers but also in terms of the quality and the value of gifts to be won."
The offer has gifts worth over Rs 10 crores to be won by consumers. Through this promotion and its advertising and marketing programmes, Samsung aims to further consolidate its no. 2 position in the GSM handset market in India, the company said.
In addition to the assured gift, lucky customers could also win gifts ranging from cars to Samsung consumer electronics products. Lucky prizes to be won during the Samsung Mobile Scene Change offer include Honda Accord, Hyundai i10, Bajaj Platima 100cc bikes, Samsung 26-inch LCD TVs, Samsung 1 ton AC, Samsung 200 Lts refrigerators and Samsung 21-inch colour TVs. To promote this consumer offer, Samsung Telecom would be doing a multimedia advertising campaign across television, newsprint and the Internet during July.
Samsung offers a wide range of handsets, priced between Rs 1,696 and Rs 27,599. |
