In effect this would be a 'sachet' form of the mobile internet, claims the company. Consumers can access the Mi SMS service by sending 'MiNEWS', 'MiCRI', or 'MiSTO' to the NDTV short code 56388. They will receive a link that connects to the mobile internet for detailed multimedia content. News with images and video, cricket scores with auto refreshing ball-by-ball commentary, stock quotes with symbols, graphs and company news can be browsed.
Speaking at the launch, Sanjay Trehan, chief executive officer, NDTV Convergence, said, "Mi SMS will help mobile users to get a taste of accessing internet on the go with a technology that they are most comfortable with - SMS."
"We are extremely delighted to partner with NDTV Convergence, one of the most trusted media brands in India to launch the Mi SMS product. India is a unique market especially in terms of mobile usage behaviour," said Rajesh TS Reddy, co-founder and president, July Systems.
The service requires mobile internet (also known as WAP, GPRS, Data, etc) service to be activated on a mobile phone. The content on the mobile internet is offered free of charge. Data charges may apply. |
