"With 15 successful years’ leadership experience in consumer technology and retail industry, Mohit Anand comes armed with an in-depth, multi-functional expertise essential to develop Belkin’s developing business opportunity in India," said Eric Tong, senior vice president, Belkin Asia Pacific Ltd. "His charter at the outset is to enhance visibility for the Belkin brand, increase consumer touch and experience across product lines, streamline and motivate distribution channels, and to overall increase the company’s market share in the rapidly growing CE and IT market in India," he added.
Mohit Anand until recently spearheaded Channel [v] for Star India Pvt Ltd and prior to that Microsoft’s entertainment and devices division in India. An expert in the Indian gaming industry, Mohit is also one of its trade association’s founding members. Prior to joining Microsoft, he worked with Iris Computers Ltd, Tangerine Informatique Ltd and Dave Thomson Associates.
On his appointment, Mohit Anand said, "Belkin offers the widest and most impressive enhancements for digital entertainment product portfolio and leads the market purely on the strength of its advanced technology, product quality, customer loyalty and extensive support infrastructure. Driving Belkin’s strategy and business in India is an exciting challenge that I eagerly look forward to."
Mohit holds a bachelors degree in Science and a post graduate diploma in systems management. |
