The present repertoire of movies offered includes Bollywood hits like Namaste London, Om Shanti Om, Lage Raho Munnabhai, Omkara and Devdas.
Speaking on the launch, Sanjeev Mahajan, CEO, HotSpot, said, “Given the fact that 30-40 per cent of mobile handsets in the country support various movie formats but there are no options for a legal shareable format for movies, we expect this segment to grow rapidly. This is just the first phase of launch of the product in the Indian market, and we will soon introduce more than 50 movies on this medium by December 2009.”
While speaking on the viability of the Movie Card, Mahajan said, “We are not competing with television, PC or the big screen at the theatre. All these mediums serve a specific purpose and are based on certain need-want conditions. The movie card serves to entertain the consumer on the move and is an extension of movie players now converging on mobile handset screen. We are going to complement the existing mediums with plans to lead the industry with more and more innovative products.”
The new Movie Card will be available at all HotSpot mobile retail stores across the country at an introductory price of Rs 350. |
