This is the first of a network of international design studios, which will connect into IDE - the industrial design division in Bengaluru, India. Design Studio Europe offers product design, packaging design, graphic design and design realisation services, customised to meet the demands of today’s dynamic market.
Design Studio Europe constitutes of experienced designers and product engineers who will be lead by a senior design veteran, Steven Hughes. Steven is a product designer with over 25 years of experience. He brings experience in working across categories from packaging design to electronics and appliances design. The design studio will actively look to attract the best talent locally and from around Europe, Tata Elxsi said.
According to Madhukar Dev, managing director, Tata Elxsi, “With the impact of current developments across the world, design is a catalyst that can enable companies to sustain themselves while continuing to offer their end-customer a superior product experience. At Tata Elxsi, we always strive to provide our customers that edge, by constantly innovating our approach and services. This is therefore a proud moment for us at Tata Elxsi, that we will be able to offer world-class design solutions through Design Studio Europe to our customers for their specific markets.”
“Over the years, IDE has built a reputation for great design by balancing creativity with practicality. We would now bring our international design expertise closer to our customers along with a deep understanding of the European/local sensibilities,” said Anil Sondur, general manager, IDE, Tata Elxsi. |
